News

NZ Business Connect Host Informative Meeting For Members With Michael Shaw From Dale Carnegie As Guest Speaker

29 August 2024
NZ Business Connect
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Categories: Business

On August 28th, businesses in the Waikato region engaged in an informative presentation held at Robert Harris in Ruakura, Hamilton, hosted by NZ Business Connect.

Venue sponsor Robert Harris, Ruakura provided the perfect setting for members who were treated to an evening of knowledge and insight into the world of business training and the value it brings.

Business owners and entrepreneurs alike were presented with the latest strategic business training information and opportunities to help their business stay aligned with the current challenging economic climate.

Leading and unparalleled digital marketing agency, NZ Business Connect partnered with leading Hamilton-based digital marketing agency MediaPA to pioneer the event. MediaPA was able to utilise its supreme knowledge in the digital marketing sector to livestream the event on Facebook.

The August NZ Business Connect event engaged the audience with informative information around positive business training opportunities presented by guest speaker, Michael Shaw from Dale Carnegie. A role play between Tauranga Regional Manager, Ricki Cotter and guest speaker Michael Shaw, emphasised the importance of making strong customer connections.

The evening was highlighted by the generous sponsorship from Shammy and the team at Robert Harris Ruakura, and Media PA. The venue provided opportunities for attendees to engage in lengthy discussion around the importance of equipping your business with systems and strategies to put your business at the forefront of a customer’s mind.

In summary, the Business Training information evening hosted by NZ Business Connect was well received by those in attendance. Business owners gained more understanding about the importance of making business connections and the positive impact business training brings to set your business apart from competitors.

Contact: Phillip Quay

027 458 7724

phillip@mediapa.co.nz

www.nzbusinessconnect.co.nz

Exciting Events Including Zespri AIMS Games in Tauranga – Make the Most of Your Visit with a Meal at Great Spice Otumoetai!

27 August 2024
NZ Business Connect
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Categories: Food

Click here to go to Great Spice Otumoetai’s Website

Spring is here, and Tauranga is buzzing with an array of events perfect for locals and visitors alike. Why not make a day of it by combining these exciting outings with a delicious meal at Great Spice Otumoetai? Here are five upcoming events to add excitement to everyone’s calendar, including the highly anticipated AIMS Games.

  1. Zespri AIMS Games (7th-13th September):

A highlight in Tauranga’s event calendar, the AIMS Games bring together thousands of young athletes from across the country to compete in various sports. From netball to swimming, this event showcases the talents of the next generation, fostering both competition and camaraderie. Spectators can enjoy the thrilling atmosphere and cheer on these young sports stars.

  1. Bloom Sings ‘The Adele & Amy Songbook’ (8th September):

Head over to Totara St in Mount Maunganui for a soulful performance by Bloom. Covering the greatest hits of Adele and Amy Winehouse, Bloom’s powerful voice and dynamic stage presence promise a memorable evening. The event runs from 4:30pm to 7:00pm, making it a perfect way to spend a Sunday evening.

  1. Les Misérables (11th-28th September):

The iconic musical Les Misérables comes to life on stage at the Baycourt Addison Theatre in Tauranga. This production will take audiences on an emotional journey through revolutionary France with its powerful story and unforgettable songs. Don’t miss the chance to see this timeless classic, brought to life by Tauranga Musical Theatre.

  1. Requiem by R. Schumann and Psalm 42 by F. Mendelssohn (14th September):

Classical music lovers can enjoy a special performance at St Peter’s Anglican Church, Victoria Road, Mount Maunganui, on Saturday, 14th September at 7:30pm. Featuring the beautiful compositions of Robert Schumann’s Requiem and Felix Mendelssohn’s Psalm 42, this concert promises an evening of moving and uplifting music.

  1. FluroFest 2024 (22nd September):

FluroFest 2024 will bring a burst of colour and excitement to Memorial Park, Tauranga, from 1:00pm to 4:00pm. This vibrant festival features music, lights, and all things fluorescent. With live DJs, dance performances, and interactive art installations, FluroFest is the perfect event for those looking to enjoy a fun and colourful day out.

After enjoying these fantastic events, visitors and locals alike should stop by Great Spice Otumoetai for a delicious meal. Whether it’s a quick bite before a show or a leisurely dinner after a day of festivities, Great Spice Otumoetai offers the perfect dining experience to complement any outing in Tauranga.

Contact Great Spice:

07-570 2244

info@greatspicetauranga.co.nz

https://www.greatspicetauranga.co.nz/contact

https://www.facebook.com/GreatSpice

Contact Phillip Quay:

Email: Phillip@mediapa.co.nz

Mobile: 027 458 7724

Website: www.mediapa.co.nz

Maxwell Burns, Travel Agent at Champion Travel in Napier, Excels in the World of Travel

27 August 2024
NZ Business Connect
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Categories: Travel

Champion Travels founder Maxwell Burns knows a thing or two about travel. In fact, you would be hard pressed to find a travel agent so dedicated to his profession.

Maxwell started selling travel in Perth in 1976 at API TRAVEL.

“By 1977, I had achieved an IATA Ticketing Qualification in Perth, without which you cannot sell travel as a travel consultant. By 1988, I had created my own business in Auckland”.

Before entering the travel sector however, Maxwell Burns was a journalist. He believes in excellence and integrity – doing the right thing by people. Always.

Maxwell attributes playing first-grade cricket in Australia to his success in the travel industry.

“Cricket is a real discipline. It teaches you to do things right, be competitive and never underestimate people”.

Champion Travel is a globally recognised IATA accredited travel agency, and also offers a unique travel referral franchise system through The Table Top Travellers Club.

Specialising in business travel both domestically and internationally, Maxwell Burns at Champion Travel is committed to providing a personalised world class service to clients around the world.

“My strength is creating airfares for clients that no one else can do. It is security for them. People spend a lot of money with me.

“My forte is as a business travel specialist. I pride myself in doing a lot behind the scenes for my clients”.

If Covid-19 has taught us anything, it is how to be innovative and embrace technology and change.

“The world has become so ‘PC’ now. I embrace the digital technology availability – travel is the most perishable product in the world.

“People want choice. Everybody is unique, and it is my job to find out what people’s needs are”.

Maxwell Burns credits many of the values he has learnt along his journey to his father, especially client referrals.

“I learnt to get things right the first time, and it is only within the last few years that I have understood the importance of referrals.

“My role as a travel agent has become more essential. There is a definite need for face-to-face connections. My strongest trait is I will never walk away from a problem and take complete ownership in my role as a travel agent.

“I am accountable to IATA – if I do a great job, people will come back”.

A unique selling point is the “Book Now, Pay Later” incentive that Maxwell Burns from Champion Travels offers his clients.

“However, it is important to note that “Book Now, Pay Later” is not applicable on every airfare as some airfares have certain terms and conditions that apply”, says Maxwell.

So, what’s in it for you as a client looking at booking an airfare with Maxwell Burns at Champion Travel in Napier?

  • You are booking with a travel agent who has over forty-eight years of experience in the travel sector
  • You are guaranteed top-notch service every time
  • You are provided with up-to-date information
  • You can book a range of services from airfares, travel insurance, car rentals, through to accommodation and cruises.
  • You have the security of booking with a ‘bonded’ travel agent
  • You have a travel agent working with you every step of the way in your personal travel journey

What are you waiting for?

Book your next travel adventure with Maxwell Burns at Champion Travel in Napier and experience the difference that forty-eight years in the travel industry brings to your journey.

By Sharon Dean

Maxwell Burns

Champion Travel Limited NZ
20A Henderson Crescent
Napier

P: 021 022 02220

E: info@championtravel.co.nz

W: https://www.championtravel.co.nz/

Contact Media PA

027 458 7724

phillip@mediapa.co.nz

www.mediapa.co.nz

The Impact of Soil Compaction on Greenhouse Gases: Agraforum New Zealand’s Sustainable Approach

23 August 2024
NZ Business Connect
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Categories: Rural

Soil compaction is a critical issue in agriculture, and its impact on greenhouse gas emissions, particularly nitrous oxide (N₂O), is a growing concern. Agraforum New Zealand recognises the importance of addressing soil compaction not just for environmental reasons, but for its substantial benefits to farmers’ bottom lines. Compacted soils reduce pore space, creating anaerobic conditions that favour the production of N₂O, a greenhouse gas nearly 300 times more potent than carbon dioxide.

A study by Sitaula et al. (2000) found that N₂O emissions could be four times higher in compacted soils compared to non-compacted soils. This increase is primarily due to restricted oxygen flow in the soil, which accelerates the denitrification process—a key contributor to N₂O production.

Another interesting finding from Ball et al. (2013) is that soil compaction can reduce the diversity of soil microbial communities. This reduction in microbial diversity can further exacerbate the imbalance in soil nutrient cycling, leading to increased greenhouse gas emissions.

In New Zealand, particularly in dairy-intensive regions like Canterbury, soil compaction is a major challenge. According to DairyNZ, the compaction of soils not only exacerbates greenhouse gas emissions but also leads to increased nitrogen leaching, negatively impacting water quality. New Zealand leads the world with the lowest carbon emissions for dairy farming.

Addressing soil compaction also leads to lower input costs for farmers. Improved soil structure enhances nutrient uptake, reducing the need for nitrogen fertiliser while maintaining or boosting crop growth. Healthier soils also support better plant growth, decreasing the reliance on bought-in feed and improving animal health, which further lowers veterinary and feed expenses.

Graph 3: Shows the accumulated grass growth across all four farms over the trial period. The Agraforum New Zealand treated farms clearly grew significantly more pasture compared to the Untreated farms.

Dr Gordon Rajendram, a leading soil scientist, strongly endorses Agraforum New Zealand’s program. “By improving soil structure and addressing compaction, farmers can significantly reduce nitrogen leaching and lower the need for fertilisers,” Dr Rajendram explains.

Agraforum New Zealand’s solutions are designed to tackle these challenges head-on, offering farmers a practical way to improve their environmental footprint and save money. By adopting these practices, farmers can lower their costs, improve yields, and reduce the negative impacts of nitrogen leaching and greenhouse gas emissions on New Zealand’s ecosystems.

To find out more, give Allan a call and he can discuss the benefits of their products and how they can enhance your farming operation.

Contact Agraforum

Mobile: 0274 485 159
Email: allan@Agraforum.co.nz

www.Agraforum.co.nz

References:

  • Sitaula, B., Hansen, S., Sitaula, J., & Bakken, L. (2000). Effects of soil compaction on N₂O emission in agricultural soil. Chemosphere – Global Change Science, 2(3–4), 367–371. https://doi.org/10.1016/s1465-9972(00)00040-4

https://www.sciencedirect.com/science/article/abs/pii/S1465997200000404

  • Ball, B. C. (2013). Soil structure and greenhouse gas emissions: a synthesis of 20 years of experimentation. European Journal of Soil Science, 64(3), 357–373. https://doi.org/10.1111/ejss.12013

https://bsssjournals.onlinelibrary.wiley.com/doi/abs/10.1111/ejss.12013

Contact Phillip Quay
phillip@mediapa.co.nz
P: 0274 587 724

www.mediapa.co.nz

5 AI & Digital Marketing Trends Shaping the Future of Online Strategies

22 August 2024
NZ Business Connect
No comments
Categories: Artificial Intelligence

UK Correspondent: Peter Minkoff

In today’s fast-paced digital landscape, staying ahead of the curve is essential for marketers who want to maintain a competitive edge. Artificial intelligence (AI) showed itself as the final engine leading digital marketing that enabled companies to sharpen strategy and deliver experiences uniquely and at scale. Right from data analysis to the automation part, AI is changing the game of how marketers approach campaigns. This article identifies five major trends of AI and digital marketing that are the drivers for the future.

  1. Hyper-Personalisation in Marketing

While the term personalisation is not new in marketing, AI has given it a new dimension. Through hyper-personalisation, AI can analyse vast amounts of consumer data and, in real time, deliver very personalised content, offers, and recommendations. Understanding the specific behaviour, preferences and purchase history of a customer can help companies deliver personalised experiences that will connect personally. Not just that, it will deliver satisfaction for the customer and ensure conversions and concreted loyalty for the same. When you look at how AI’s continued evolution – incredibly already at a fast pace – expect hyper-personalisation to become even more fine-tuned and a strategy that no marketer can do without.

  1. AI-Powered Content Creation

The demand for the right content is relentless, and this is another front AI is rising to. AI-powered content creation tools have advanced to the point where machine learning algorithms actually can draft blog posts, social media updates, product descriptions, and more very accurately and quickly. Most of these tools are imbued with context, tone, and style through existing content; therefore, they can churn out copy that lines up with the brand guidelines. This doesn’t make AI content creation a replacement for human creativity, but rather a very useful tool in scaling up content creation while retaining consistency across channels. As AI content gets even more sophisticated, it’s likely to have an even bigger place within digital marketing strategies in times to come.

  1. Streamlined Link Building Processes

Link building has always been an integral part of search optimisation, though pretty time-consuming and laborious. Now, AI gears it to automatise link-building activities, making it smoother. With the best link building management software, marketers can identify high-quality link opportunities, track outreach efforts, and manage relationships with ease. The relevance and authority criterion of these AI-driven tools sift through data to prioritise potential links, making its marketers focus solely on the most impactful opportunities in the process. At the same time, AI is making it easier and quicker for businesses to improve their search rankings by streamlining the process of link building.

  1. Predictive Analytics for Enhanced Decision-Making

Another AI-driven trend that disrupts digital marketing by a mile is predictive analytics. Simply put, this may mean analysing past data to project trends in the future, customer behaviour, and campaign outcomes with a very high level of accuracy. It enables marketers to make decisions based on information, optimise strategies in real time, and allocate resources more effectively. In customer needs, predictive analytics can be applied to foresee them and come up with solutions before they occur, hence improving the total customer experience. The ever-improving AI algorithms will make predictive analytics an inevitable tool to be at the top among competitors for any marketer.

  1. Chatbots and Conversational Marketing

Chatbots have seen a sea of change in the last few years, all because of artificial intelligence and natural language processing. These AI-based tools nowadays are fully competent to respond to complex customer queries, offer them real-time support, and guide customers through the sales funnel. Chatbots in conversational marketing automation are increasing drastically. They’re already known to provide personalised experiences and answer questions 24/7, which engages clients much more at the best time. The rise in customer demand for quick and smooth communication, though, will spur the use of chatbots in digital marketing.

In conclusion, artificial intelligence is, without a doubt, redefining digital marketing with a whole set of new solutions around efficiency, personalisation, and growth. These trends are charging headfirst into a more data-exhaustive and customer-centric approach within the marketing framework. By staying informed about these developments and integrating them into your strategies, you can ensure your business remains competitive in the ever-evolving digital world.

Contact NZ Business Connect

027 458 7724

phillip@nzbusinessconnect.co.nz

www.nzbusinessconnect.co.nz

Sharper Edge Decorating: Expert Interior and Exterior Painting, Plastering, and Spray-Painting Services in Waikato

21 August 2024
NZ Business Connect
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Categories: Business, Uncategorised

NZ Business Connect is excited to introduce our newest member, Shaper Edge Decorating, led by business owner Luke Galloway, a seasoned professional with 16 years of experience in the painting and decorating industry across England and New Zealand. Sharper Edge Decorating officially launched in March 2024, bringing top-notch interior and exterior painting, interior plastering, and spray-painting services to the Waikato region.

Luke’s expertise lies in delivering high-quality finishes through premium products and proven techniques. Whether it’s a fresh coat of paint for a home, a comprehensive refurbishment for a real estate agent, or a specialised project for a residential developer, Sharper Edge Decorating ensures every project is completed with precision and care. By staying up-to-date with the latest products and methods, Luke provides clients with knowledgeable advice, ensuring their vision is brought to life with the best materials available.

Serving a diverse clientele that includes homeowners, builders, real estate agents, residential developers, and business owners, Sharper Edge Decorating stands out for its personalised service. Luke works directly with clients, building strong relationships that result in exceptional project outcomes. This direct approach, combined with a commitment to excellence, honesty, respect, and trust, differentiates Sharper Edge Decorating.

As a business that values quality and client satisfaction above all, Sharper Edge Decorating is a valuable addition to NZ Business Connect. Looking ahead, Luke aims to grow a dedicated team while continuing to uphold the high standards that have made Sharper Edge Decorating a trusted name in the Waikato area. For those seeking reliable and expert painting and plastering services, Sharper Edge Decorating is your go-to for your next project.

Contact Luke at Sharper Edge Decorating

027 428 2864

www.sharperedge.co.nz

Contact NZ Business Connect

027 458 7724

phillip@nzbusinessconnect.co.nz

www.nzbusinessconnect.co.nz

Top 5 Must-Do Experiences with Pacific Resort Hotel Group

19 August 2024
NZ Business Connect
No comments
Categories: Travel

The Cook Islands, with their pristine beaches and vibrant culture, offer endless possibilities for an unforgettable holiday. When you stay with Pacific Resort Hotel Group, you’re not just booking a room—you’re immersing yourself in a curated experience. Here are the top five things to do across their luxury properties.

Photo Credit: David Kirkland Photography

1. Explore the Lagoon at Pacific Resort Aitutaki

Aitutaki’s stunning lagoon is one of the world’s most beautiful, and there’s no better way to experience it than with a stay at Pacific Resort Aitutaki. Spend your days snorkelling among the colourful coral reefs, visit the coral nursery or simply relax on the soft sands with the gentle waves lapping at your feet. For a truly indulgent experience, unwind with a soothing massage at Tiare Spa, accompanied by the calming sound of the ocean.

2. Family Fun at Pacific Resort Rarotonga

Pacific Resort Rarotonga is the perfect destination for families. Located on famous Muri Beach, the resort offers a wide range of water activities, including kayaking and paddleboarding. Children six and above can make new friends at the Pacific Kids’ Club while parents can enjoy some time to relax and unwind.

3. Indulge in Luxury at Te Manava Luxury Villas & Spa

For those seeking privacy and luxury, Te Manava Luxury Villas & Spa provides a bespoke experience with their private, self-contained villas, offering the perfect retreat. At Te Manava Spa, indulge in traditional Polynesian treatments with natural Cook Islands products or unwind with international massage techniques. These skilled therapists provide a range of services in a serene water garden setting. For the ultimate relaxation, combine a facial and massage with one of their exclusive spa packages.

4. Romantic Escape at Little Polynesian Resort

Little Polynesian Resort offers an intimate, adults-only retreat on the southern coast of Rarotonga. Spend your days lounging in your beachfront bungalow, taking a dip in the infinity pool, or enjoying a romantic dinner under the stars. The resort’s restaurant offers a blend of local and contemporary cuisine, perfect for a special evening with your loved one.

5. Cultural Immersion Across All Resorts

No visit to the Cook Islands would be complete without experiencing its rich culture. At Pacific Resort Hotel Group, you can explore a variety of cultural experiences. Learn to weave, delve into the history of the islands, or participate in local traditions like Ei Katu making (flower crown). These experiences provide a deeper connection to the islands and create lasting memories.

With Pacific Resort Hotel Group, your Cook Islands adventure is more than just a holiday—it’s a journey into paradise.

Click here for the full itinerary: https://www.pacificresort.com/planner/

Contact Pacific Resort Hotel Group

Pacific Resort Hotel Group

reservations@pacificresort.com

Contact Media PA
027 458 7724

phillip@mediapa.co.nz

www.mediapa.co.nz

An Enchanting Retreat: My Serene Escape to Bethells Beach Cottages

16 August 2024
NZ Business Connect
No comments
Categories: Travel

By Fiona Stephen, Senior Content Creator, Media PA
When I arrived at Bethells Beach Cottages, I immediately felt the weight of the world lift off my shoulders as I took in the wide-open view of the mighty west coast. The drive to the cottages was an experience in itself, winding through roads bordered by lush forests and offering stunning views of the valley below, gradually leading up to the breathtaking beach region. As we arrived, we were greeted by the wonderful Trude and John, hosts of Bethells Beach Cottages. Trude gave us a tour of the accommodation and insider insights into the area.

Te Koinga Cottage was a warm, cosy haven, with the comforting aroma of wood filling the air, creating a magical escape from the everyday hustle. One of the most tranquil moments was sitting by the fire with a glass of wine, the crackling flames and rich wood scent providing pure relaxation. The cottage’s character shone through in every detail, from the charming stained glass to the terracotta-tiled floor, creating a rustic yet luxurious feel. The double bi-folding doors leading to the deck were perfect for enjoying the fresh Tasman sea air, and the eco-friendly initiatives like recycling and composting made me appreciate the minimal impact of my stay.

Bethells Beach itself is a place of wonder, with its dramatic cliff faces and unique rock formations, including headlands at both ends of the beach that resemble a man’s head. These natural wonders stand tall and proud, framing the beach and adding a sense of awe to every visit. The beach was alive with the sounds of birds and the laughter of people enjoying the natural beauty of the area, with the waves gently crashing against the shore. Breathing in the calming and wellness of the Tasman sea salt air was a refreshing and rejuvenating experience.

The Scandinavian hot tub, shared with other guests, was a delightful way to unwind, and the wood-fired BBQ adds an extra layer of rustic charm to our meals. A gas-fired BBQ was also available, offering convenience and choice. For those seeking even more adventure, summer swimming at nearby Lake Wainamu, O’Neills Beach, and Bethells Beach provided refreshing escapes.

In the morning, I awoke to the chorus of birds singing outside the cottage, a gentle reminder of the untouched beauty surrounding me. In the afternoon, we ventured into Swanson for lunch, and the experience did not disappoint. The drive was scenic and enjoyable, and the food was top quality—a delightful mix of flavours that added to the overall sense of relaxation and enjoyment.

Weekday stays here will be perfect for quiet reflection, allowing one to disconnect and truly recharge in paradise. Every detail about this beautiful location was thoughtfully considered, making my time at Bethells Beach Cottages not just a getaway, but a truly memorable experience.

Location:

  • 30 minutes from Westgate
  • 22mins from Café Redwoods
  • 2mins Bethells Beach Surf Life Saving Club/Bethells Beach

Style: Boutique and artistic, rustic charm with characterful touches

Perfect for: Peaceful retreat and escape from the busy city. Ideal for unwinding and reconnecting with nature. Weekday stays will be perfect for reflection and create a clear headspace for working.

First Impressions: As soon as you arrive at Bethells Beach Cottages, the view takes your breath away. The exterior of the cottages each have their own unique character, with coloured wood panels and stained glass features. The blend of natural beauty outside and artistic details made a strong first impression, promising a stay that would be both serene and memorable. And Trude and John as hosts made me feel very welcome and have good knowledge of the area, taking all the guesswork out of what to do during the stay.

Contact Bethells Beach Cottages

+64 9 810 9581

info@bethellsbeach.com

www.bethellsbeach.com

Contact Phillip Quay

phillip@mediapa.co.nz

027 458 7724

www.mediapa.co.nz

Maximising Urea-Nitrogen Efficiency: How Profile Fertilisers Pahiatua Enhances Pasture Growth and Sustainability

16 August 2024
NZ Business Connect
No comments
Categories: Rural

When urea fertiliser is applied to pasture, it undergoes a series of chemical transformations vital for plant growth. Profile Fertilisers ensures these processes are managed efficiently to maximise yield and minimise environmental impact, offering advanced solutions backed by the latest agricultural research.

Urea, a concentrated form of nitrogen (typically 46% nitrogen by weight), is initially broken down by the enzyme urease, naturally present in soil. This hydrolysis process converts urea into ammonium (NH4+), a form of nitrogen, which is then converted to nitrate (NO3-) which the plant can then uptake. The reaction’s speed is influenced by soil temperature, moisture, and pH levels. Profile Fertilisers provides expert advice on optimal application timing, helping prevent nitrogen loss and improve nutrient uptake by plants.

Once ammonium is formed, it can either be absorbed directly by plants which is a small proportion compared to most of the applied nitrogen which undergoes nitrification, where soil bacteria convert it into nitrate (NO3-), which is the most plant-usable nitrogen form. Nitrate is highly mobile, prone to leaching.  Research shows that the nitrogen applied, that only 1% of this nitrate is directly leached, and most of the leaching is due to nitrate from the urinary nitrogen excreted by animals. Applied urea can also be lost into the atmosphere as a gaseous nitrogen forms like nitrous oxide (N2O), a potent greenhouse gas. Research shows up to 50% of applied nitrogen can be lost if not properly managed. Profile Fertilisers’ products are designed to optimise nitrogen use efficiency, reducing losses and ensuring more nitrogen is available for plants.

Urea efficiency can be enhanced through strategic application, such as applying it before rainfall to incorporate fertiliser into the soil. This practice reduces nitrogen loss through volatilisation, where nitrogen escapes as ammonia gas. Profile Fertilisers offers tailored solutions and guidance to ensure your pasture receives the right nitrogen at the right time, maximising growth and minimising environmental impact.

In summary, urea is an effective nitrogen source for pastures, but its efficiency depends on careful management. Profile Fertilisers provides the expertise, products, and support to optimise nitrogen application, ensuring sustainable and productive pasture management.

Contact Profile Fertilisers

Don Henderson: 021 643 698

Factory:027 222 7698
donh@profilefert.co.nz

www.profilefert.co.nz

Contact Phillip Quay

phillip@mediapa.co.nz

027 458 7724

www.mediapa.co.nz

Why New Plymouth’s MAD Media is Anti the “Anti-Billboards” Marketing People

14 August 2024
NZ Business Connect
No comments
Categories: Business

In today’s digital age, many marketers are quick to dismiss traditional advertising methods in favour of flashy online campaigns. However, MAD Media firmly believes that billboards remain an indispensable tool in any comprehensive marketing strategy.

The Arguments Against Billboards

Critics of billboards often argue that they contribute to visual pollution, distract drivers, and may even negatively impact property values. Additionally, some believe that in the digital age, billboards are becoming outdated, offering limited effectiveness compared to targeted online ads. Environmental concerns are also raised, particularly regarding the production and energy consumption of billboards, especially digital ones. These arguments suggest that billboards might be more of a hindrance than a help in modern marketing strategies.

Why MAD Media Disagrees

MAD Media acknowledges these concerns but fundamentally disagrees with the anti-billboards stance. They argue that billboards, when strategically placed and creatively designed, enhance rather than detract from the visual landscape. A well-executed billboard can add character and vibrancy to an area, creating a memorable landmark. Furthermore, MAD Media believes that the distraction argument is overstated; when done right, billboards catch attention without causing undue disruption.

MAD Media emphasises the benefits of digital billboards in relation to environmental concerns. Unlike traditional billboards that require printed vinyl skins, which are often discarded after use, digital billboards are more environmentally friendly. They eliminate the need for printing and reduce waste, as the content can be updated instantly without physical materials. Digital billboards are also more cost-effective over time, as they avoid the recurring expenses of printing and installing new skins. MAD Media is committed to using eco-friendly materials and energy-efficient technologies to further minimise environmental impact.

Economical and High ROI

Despite what some digital enthusiasts may argue, billboards provide a high return on investment. The cost per impression is significantly lower than many online advertising methods. Billboards work around the clock, tirelessly promoting a brand without a need for intervention. This round-the-clock presence ensures consistent brand exposure.

Enhanced Local Targeting

Billboards excel in local targeting. They allow businesses to reach specific geographic areas effectively. For local businesses, this means directly connecting with potential customers in their vicinity. MAD Media tailors their billboard placements to maximise local engagement, driving foot traffic and boosting sales.

Complementary to Digital Campaigns

Rather than viewing billboards as competitors to digital marketing, MAD Media sees them as complementary. A cohesive marketing strategy integrates both traditional and digital methods. Billboards amplify online efforts, driving traffic to websites and social media pages. This synergy creates a multi-faceted campaign that engages audiences on multiple levels.

While digital marketing continues to grow, billboards remain a powerful and essential component of a successful marketing strategy. MAD Media embraces the enduring value of billboards and stands against the anti-billboard sentiment. By integrating traditional and digital methods, MAD Media creates comprehensive campaigns that drive real-world results. Businesses can trust MAD Media to elevate their brand with the timeless impact of billboards.

Contact MAD Media NZ

mad.nz /contact/

mail@mad.nz

P: 0800 2 GO MAD

Contact Media PA
phillip@mediapa.co.nz
P: 0274 587 724
www.mediapa.co.nz