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December 2024

Accommodation

Discover Auckland’s Exciting Events with Best Western Newmarket Inn & Suites: January to March 2025

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Auckland is set to dazzle with a fantastic line-up of events from January to March 2025, and Best Western Newmarket Inn & Suites is the ideal place to stay while exploring all the city has to offer. Conveniently located, the hotel provides a comfortable retreat after a day filled with art, music, and cultural experiences. January 2025 February 2025 March 2025 Stay at Best Western Newmarket Inn & SuitesWhen visiting Auckland for these incredible events, make Best Western Newmarket Inn & Suites your home base. Enjoy modern amenities, excellent service, and easy access to all the city’s highlights, ensuring a memorable and relaxing stay. Check with event organisers for ticket availability and updates, as schedules are subject to change. Contact Best Western Newmarket info@abf.net.nz 0508 899 699 https://www.bestwesternnewmarket.co.nz Contact Media PA 027 458 7724 phillip@mediapa.co.nz www.mediapa.co.nz

Rural

7 Common Summer Soil Problems and How to Solve Them: Leading Soil Scientist Dr Gordon Rajendram Shares Expert Tips

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Summer brings sunshine, barbecues, and beach days – but for farmers and gardeners, it also brings a host of soil-related headaches. Dr Gordon Rajendram, an agricultural expert with a flair for solving soil dilemmas, explains the seven most common summer soil problems and how to tackle them with a bit of wit and wisdom. 1. Soil CompactionThe summer heat can turn soil into something resembling concrete. Over-grazing or heavy machinery exacerbates this issue. Introducing deep-rooted cover crops like lucerne can break up compacted layers naturally. Research shows that soil aeration through biological methods, such as deep-rooted plants improves soil structure and water infiltration, which is critical in avoiding compaction during the dry summer months. 2. WaterloggingSummer storms can saturate the soil, reducing oxygen availability to roots. The article by Cameron et al. (2007) highlights that waterlogged soils increase denitrification losses, harming soil nitrogen balance. Installing mole drains or creating raised beds can prevent prolonged waterlogging and protect crops from stress. 3. SalinityExcessive irrigation and high evaporation rates can cause salts to accumulate, damaging plants. Saline soils reduce the availability of water to crops. Flushing salts with good-quality water or growing salt-tolerant crops like barley can mitigate salinity until soil conditions improve. 4. Nutrient LeachingSummer rains can wash away essential nutrients like nitrogen, a major concern highlighted in Cameron et al.’s research. Nitrate leaching not only depletes soil fertility but also contributes to groundwater contamination. Using slow-release fertilisers or applying nitrogen in smaller, frequent doses can minimise leaching. Incorporating cover crops or organic matter also improves nitrogen retention. 5. CrustingSoil crusting occurs when rain compacts surface soil, reducing water infiltration and seedling emergence. A fine layer of mulch can protect the soil and keep it cooler, enhancing germination success rates. 6. WeedsWeeds thrive in disturbed or nutrient-rich soils, often outcompeting crops for water and nutrients. Maintaining healthy soil structure and promptly removing weeds before they seed are vital. 7. Heat StressHeatwaves dry out soil, leading to reduced microbial activity and moisture levels. According to Cameron et al., maintaining soil organic matter is key to improving water retention and providing a buffer against temperature extremes. Shade cloths, mulch, and regular irrigation can keep the soil and plants cooler. “Summer soil challenges might seem overwhelming, but with the right strategies, they can be managed effectively,” says Dr Gordon Rajendram. Dr Rajendram’s solutions combine practical advice with a touch of humour, ensuring farmers and gardeners can enjoy their summer with healthy, thriving soil. By addressing these common issues with actionable steps, he proves that even under the blazing summer sun, soil problems don’t have to stick. Cited Source: Cameron, K. C., Di, H. J., & Moir, J. L. (2007). Nitrogen losses from the soil/plant system: A review. New Zealand Journal of Agricultural Research, 50(2), 349-359. For more information, please contact: Contact Dr Gordon Rajendram 021 466077 rajendram@xtra.co.nz www.gordonrajendramsoilscientist.co.nz Contact Media PA phillip@mediapa.co.nz 027 458 7724 www.mediapa.co.nz

Accommodation

Enjoy the January School Holidays at Best Western Newmarket Inn & Suites, Auckland

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The January school holidays provide an excellent opportunity for families to create memorable experiences, and Auckland offers a wealth of activities to entertain visitors of all ages. Best Western Newmarket Inn & Suites, conveniently situated in one of the city’s most vibrant areas, serves as an ideal base for exploring these attractions while enjoying a relaxing summer break. Located just minutes from Auckland’s iconic destinations, Best Western Newmarket offers modern, family-friendly accommodation designed to balance adventure and comfort. Families can spend their days discovering Auckland Zoo, exploring the interactive exhibits at the Auckland Museum, or cooling off at Mission Bay’s beach. For added thrills, a visit to one of Auckland’s water parks is a must. The property’s spacious rooms, complete with kitchenettes, offer families the convenience of preparing their own meals and snacks. After a day filled with activities, guests can relax by the pool and start the next morning with a delightful breakfast buffet. A Perfect Choice for Auckland Anniversary Weekend As Auckland Anniversary Weekend approaches, Best Western Newmarket offers a welcoming retreat for those seeking a restful escape or a base for exploring the city’s offerings. This long weekend is an opportunity to enjoy Newmarket’s premier shopping, dining, and entertainment options, making it a prime destination for both locals and visitors. The nearby Westfield Newmarket shopping centre features an array of designer boutiques and high-street favourites, while the area’s cafes and restaurants provide culinary delights for every preference. For outdoor enthusiasts, Cornwall Park and One Tree Hill are within easy reach, offering scenic walking tracks and picnic spots in lush surroundings. With its ideal location and family-focused amenities, Best Western Newmarket is an excellent choice for the January holidays and Auckland Anniversary. Families and travellers are encouraged to book early to secure their stay and make the most of this special time in Auckland. About Best Western Newmarket Best Western Newmarket offers a range of well-appointed rooms designed to cater to the needs of every traveller. Guests can choose from studio, one-bedroom, or two-bedroom apartments, each featuring modern décor, plush bedding, and thoughtful amenities. All rooms are equipped with kitchenettes, flat-screen TVs with Sky channels, and free Wi-Fi, ensuring both comfort and convenience. With a focus on quality and service, Best Western Newmarket is the perfect choice for families, couples, and business travellers alike. Contact Best Western Newmarket info@abf.net.nz 0508 899 699 https://www.bestwesternnewmarket.co.nz Contact Media PA 027 458 7724 phillip@mediapa.co.nz www.mediapa.co.nz

Travel

Discover New Caledonia with IATA Accredited Travel Agency Champion Travel: Your Next Tropical Escape Awaits!

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New Caledonia is open, and there’s no better time to plan your tropical escape with Champion Travel! This South Pacific gem, just a short flight from New Zealand, combines French sophistication with Melanesian warmth, offering Kiwi travellers a unique paradise to explore. Whether you’re seeking relaxation, adventure, or cultural immersion, New Caledonia is the perfect destination to fulfil your travel dreams. Picture yourself strolling along white sandy beaches, snorkelling in crystal-clear lagoons, and indulging in gourmet French cuisine with a tropical twist. New Caledonia boasts one of the world’s largest lagoons, a UNESCO World Heritage Site teeming with vibrant marine life. Dive into this underwater wonderland or simply soak up the sun on secluded islets. By working with Champion Travel, you can unlock exclusive deals to make your journey seamless and unforgettable. With over 49 years of industry experience, you are in good hands with Maxwell Burns, owner of Champion Travel. For adventurers, the island’s rugged mountains and lush forests beckon. Hike through verdant trails, uncover hidden waterfalls, and marvel at panoramic views of the Pacific. Culture enthusiasts will delight in Nouméa, the cosmopolitan capital, where French bakeries line the streets, and local markets brim with traditional crafts. Explore the rich history and traditions of the Kanak people, whose vibrant culture adds depth to this idyllic destination. At Champion Travel, they understand that New Zealanders crave stress-free getaways, which is why they offer curated packages tailored to your needs. Whether it’s a romantic retreat, a family holiday, or a solo adventure, their team ensures every detail is taken care of—from flights and accommodation to unique experiences like lagoon cruises or cultural tours. Now is the time to make your dream holiday a reality. Let Champion Travel guide you to New Caledonia, where tropical beauty and French flair converge. Contact Maxwell Burns today, and let’s create the perfect itinerary for your next adventure. Don’t wait—paradise is calling! Click here to learn more about the situation in New Caledonia. Contact Maxwell Burns at Champion Travel 021 022 02220 info@championtravel.co.nz Contact Phillip Quay: Email: Phillip@mediapa.co.nz Mobile: 027 458 7724 Website: www.mediapa.co.nz

Artificial Intelligence

AI and the Event Planning Industry: A Game-Changer in 5 Key Areas

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UK Correspondent: Peter Minkoff Artificial intelligence has transformed the event planning industry. From streamlining logistics to creating experiences for guests, AI has become indispensable for professionals. Its ability to automate processes, analyse data, and create personalised experiences is reshaping how events are planned and executed. This article explores five key ways AI is revolutionising the event planning sector, highlighting both its advantages and the considerations it brings. AI-powered tools are making event management much easier by automating repetitive tasks and further optimising workflows. Today, AI can handle everything from registrations to automated reminders and even manage schedules with ease for event organisers. For example, chatbots respond instantly to every attendee inquiry, saving event staff time. Predictive analytics lets planners anticipate any challenges that might arise and make proactive adjustments for seamless execution. These technologies not only save time but also reduce the margin for human error, making event management more efficient than ever. Personalisation has become a hallmark of successful events, and AI plays a major role in delivering personalised experiences. Machine learning algorithms analyse attendee data to make personalised recommendations on everything from seating arrangements and activity suggestions to meal preferences. AI-driven applications further allow real-time updates and navigation during events, hence making the experience seamless for your guests. By understanding attendee behavior, AI empowers event planners to curate events that resonate on a personal level, fostering deeper engagement and satisfaction. AI has taken the creation of visual content to a different level by providing tools for generating high-quality, customised images for event promotion and branding. With the ability driven by AI, platforms can offer outstanding visuals, mockups, and themes that align with an event perfectly in terms of tone and style. While AI imaging tools are valuable, no machine can replace nuanced artistry and the human touch a photographer brings into this profession. For the moments that truly matter, it’s still important to hire a professional event photographer for your occasion so the memories are captured authentically. The collaboration between AI-generated imaging and skilled photographers strikes the perfect balance between efficiency and quality, enhancing the visual storytelling of events. AI is great at parsing large datasets for actionable insights to drive decision-making in event planning. From attendee feedback to social media sentiment analysis, AI tools process complex information to identify trends and preferences. This data will drive decisions on venue selection, marketing strategies, and event themes. For instance, sentiment analysis can reveal which elements of an event are likely to resonate most with the audience, guiding planners to focus their efforts on areas with the highest impact. This approach not only maximises ROI but also ensures that events are both relevant and impactful. Post-event analysis has become more sophisticated with AI’s capabilities. AI helps planners analyse the success of an event with precision by collecting and analysing attendee feedback. With AI tools, detailed reports can be created that show areas of improvement and successes, which provide valuable insights for future planning. In addition, AI can track metrics such as social media engagement, ticket sales, and on-site interactions, providing a comprehensive overview of the event’s performance. This level of insight will make sure that every event is a learning lesson and an opportunity to get better and refine the strategies. In conclusion AI is now shaping event planning, from improving efficiency to helping in making informed decisions. While integrating AI into such events presents unparalleled advantages, it equally highlights human expertise in key areas, such as creative direction. The future of event planning will depend on the effective leveraging of AI as a collaborative partner. As the field continues to evolve, innovation will not cease to surprise this industry with further transformations, where events will not only be memorable but also carried out meticulously. Contact MediaPA 027 458 7724 phillip@mediapa.co.nz www.mediapa.co.nz

Business

The Why Marketing Celebrates 5 Years with a Bold New Look

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Tauranga, New Zealand—The Why Marketing, a leading provider of tailored marketing solutions for small businesses, solopreneurs, and non-profits, is proud to celebrate its 5th anniversary with the launch of a new logo. This milestone reflects a journey of growth, resilience, and a steadfast commitment to empowering clients with accessible, ethical, and impactful marketing strategies. Founded in 2019, The Why Marketing was born from a desire to simplify marketing for businesses that felt overwhelmed and excluded from traditional approaches. Over the past five years, the company has grown into a trusted partner for clients across New Zealand, offering innovative solutions that turn confusion into clarity and hesitation into confident action. A Logo That Reflects Our Journey and Values The newly unveiled logo is inspired by the art of balancing stones, symbolising the harmony, precision, and growth that define The Why Marketing’s approach. The careful arrangement of the stones represents stability and creativity, while the vibrant green and orange colours highlight trust, growth, passion, and energy—core values that guide the company’s work. “Our new logo isn’t just a design; it’s a celebration of our journey and the relationships we’ve built with our clients,” said Geoffrey Campbell, Founder and Director of The Why Marketing. “It embodies our commitment to turning marketing challenges into opportunities and helping businesses thrive with balance and purpose.” Five Years of Growth and Innovation From its origins as a boutique consultancy, The Why Marketing has expanded its services tomeet the diverse needs of its clients, including: These services have helped businesses across industries connect with their audiences, achieve sustainable growth, and build meaningful relationships. Looking Ahead As The Why Marketing celebrates this milestone, the company is already planning for the future.Key goals for the next chapter include: “This milestone is a reflection of the trust our clients have placed in us,” Campbell said. “We’re excited to continue innovating and building partnerships that empower businesses to succeed with confidence and creativity.” About The Why Marketing The Why Marketing was founded in 2019 with a mission to make marketing accessible, ethical, and impactful for small businesses, solopreneurs, and non-profits. Based in Tauranga, New Zealand, the company offers a range of services designed to meet the unique needs of its clients, including Virtual Marketing Officer support, SME coaching, and branded promotional merchandise. Guided by core values of honesty, trust, and passion, The Why Marketing helps businesses achieve balance and sustainable success. For Media Inquiries:Geoffrey Campbellgeoffrey@thewhy.nz022 058 7214 Follow The Why Marketing:Website: www.thewhy.nzLinkedIn: https://www.linkedin.com/company/the-why-marketing/Instagram: https://www.instagram.com/thewhymarketing/Facebook: https://www.facebook.com/TheWhyMarketing

Community

NZ Business Connect Kicks off the Holiday Spirit at Rua Resort in Hamilton for the 2024 Annual Christmas Party

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NZ Business Connect welcomed the festive season in style with its highly anticipated 2024 Annual Hamilton Christmas Party at the beautiful Rua Resort in Temple View. Members and guests gathered on December 3rd for an evening of celebration, networking, and holiday cheer. Photo Credit to Maruchelle Snyman from Shootography Za The evening was filled with highlights, starting with homemade catering lovingly prepared by Colleen and her team from Rua Resort, whose warm hospitality set the perfect tone for the night. Newly appointed Chairman Jujhar Singh Randhawa delivered a heartfelt speech, expressing his gratitude to the NZ Business Connect community and sharing his vision for NZ Business Connect’s future. NZ Business Connect team member, Fiona, added a musical touch to the festivities, with a stunning saxophone performance and led a delightful ukulele carol sing-along that had everyone join in and spread holiday cheer. The evening also featured a Secret Santa gift exchange, which brought plenty of laughter and surprises. Members also came together in the spirit of giving by donating to NZ Business Connect’s chosen social giving charity, Women’s Refuge, making a meaningful impact on those in need during the holiday season, thank you. Excitement was high for the evening’s competitions, with Lawrenson Group vouchers generously provided by MediaPA. Richard Harris from Body IQ NZ won a voucher from the Business Card Draw, Paul Tierney from Here 2 Care Charitable Trust won Best Hat/Accessory for his customised “Paul” Santa hat, and Isaac Whatnall from IClaw was the lucky recipient of a re-drawn Best Dressed prize, also earning a voucher and wine. As the evening wound down, the room buzzed with gratitude and excitement for the year ahead. NZ Business Connect extends its heartfelt thanks to Colleen for hosting and catering for this joyous occasion and for all who made the event such a success. Here’s to a relaxing holiday season and a prosperous New Year – see you all in 2025! Contact NZ Business Connect 027 458 7724 phillip@nzbusinessconnect.co.nz www.nzbusinessconnect.co.nz

Travel

Season’s Greetings from Pacific Resort Hotel Group

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Embrace the spirit of Kia Orana this holiday season As the holiday season approaches, we extend our warmest Kia Orana from the Cook Islands to you and your loved ones. Here in paradise, we celebrate the spirit of togetherness and relaxation, embracing the warmth of the season under our endless blue skies and amidst the turquoise lagoons that make our islands a dream destination. This is a time to unwind, reconnect, and bask in the simple joys that life offers. Sharing Our Little Paradise with You We invite you to explore the culture and traditions of the Cook Islands with our Sharing Our Little Paradise e-magazine. This magazine has been curated to provide an insight on some of our favourite things. Inside, you’ll discover the story of Mana Tiaki, our guiding philosophy of guardianship, which shapes how we care for our land, sea, and communities. This philosophy is embedded in everything we do, from our eco-friendly practices to supporting local artisans. You’ll also find practical tips for embracing a sustainable holiday, like using reef-safe sunscreen and respecting the natural beauty that surrounds you. To help you connect further with our island, we’ve included a guide to simple Kuki Airani (Cook Islands Maori) phrases. Learn greetings like Kia Orana (“Hello”) and Ka Kite (“Goodbye”), or express your gratitude with Meitaki (“Thank you”). These words add an extra layer of meaning to your time here, bringing you closer to the heart of our culture. Indulge in the tastes of the Cook Islands with recipes like the refreshing Ika Mata and our signature Pacific-inspired cocktails. These dishes are perfect for recreating the flavours of the islands and sharing them with loved ones during your festive celebrations. As you plan your holiday, let Sharing Our Paradise with You inspire your perfect island escape. We wish you health, happiness, and the spirit of Kia Manuia this festive season. Whether you’re joining us in person or enjoying the magic of our paradise through our e-magazine, we are honoured to share the beauty of the Cook Islands with you. Get inspired by our magazine – read it here!  Click here to see our special offers and start planning your next escape to paradise with us. Contact Pacific Resort Hotel Group Pacific Resort Hotel Group reservations@pacificresort.com Contact MediaPA027 458 7724 phillip@mediapa.co.nz www.mediapa.co.nz

Accommodation

Bethells Beach Cottages, Auckland: Resilience, Renewal, and Sustainability in Challenging Times

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Bethells Beach Cottages, a tranquil sunset retreat on the west coast, just 40 minutes from Auckland’s bustling city centre and airports, has weathered a series of significant challenges over the past five years. From the huge disruptions of COVID-19 lockdowns for us and all communities and businesses throughout NZ to 3 extensive cyclone-damaged road closures and the pressures of a recession, the journey has been far from straightforward. Yet, owners Trude Bethell and John Paice remain unwavering in their commitment to sustain- ability, community, and wellness. Reflecting on the journey, Trude shared, “Both in business and personally, we must believe in ourselves and support our communities wherever possible. These uncertain times have taught us to focus on positive energy, take each day as it comes, and prioritise wellness. This mindset has been vital for navigating the challenges we’ve encountered.” Sustainability, guest support and environment friendly have always been cornerstones of Bethells Beach Cottages’ ethos. Surrounded by stunning natural landscapes, energised by the healing salt breeze, and nurtured by abundant gardens, sublime views and sunsets, the cottages provide a sanctuary for guests seeking rest and rejuvenation.  The commitment to preserving this environment has also been a source of inspiration and strength for the team. “Nature has a grounding and relaxing energy we all need when taking time out from our busy lives,” Trude added. “Taking time to reflect and refocus during these turbulent years has been transformative. It’s allowed us to grow and reignite our passion for offering guests a space to heal and reconnect with themselves and the natural world.” Conveniently located within easy reach of Auckland, Bethells Beach Cottages offers a serene escape from urban life without venturing far from home. Visitors can immerse themselves in the soothing rhythms of nature, enjoy the sustainably tended gardens, and experience this uplifting deep energy of the coast.Looking ahead, Trude and John are optimistic about the future. “We’re excited for what’s to come,” says Trude. “Our goal is to continue providing a space that fosters wellness, sustainability, and connection, leaving our guests feeling truly refreshed.” For more information and great images on our cottages, weddings and events or to book your stay, please visit Bethells Beach Cottages www.bethellsbeach.com. Contact Bethells Beach Cottages +64 9 810 9581 info@bethellsbeach.com www.bethellsbeach.com Contact Phillip Quay Media PA phillip@mediapa.co.nz 027 458 7724 www.mediapa.co.nz

Travel

The Perfect Christmas Gift: An Adventure in Cardrona Valley with The Cardrona Horse Treks & 4×4 ATVs

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Looking for a unique and unforgettable Christmas gift? A gift voucher for Cardrona Horse Treks and 4×4 ATVs is the perfect way to treat someone special to an adventure they’ll never forget. Whether it’s a peaceful horseback ride through stunning landscapes or an exhilarating quad-biking experience, a gift voucher offers a chance to explore the beauty of the Cardrona Valley in a way that will create lasting memories. Personalise the voucher with a special message for your loved one, making it the ideal present for anyone seeking outdoor adventure these Christmas holidays. As summer arrives in the Cardrona Valley, the region is transformed into a breathtaking alpine paradise. The horses are gleaming with their shiny summer coats, and the snow has melted away from the mountain peaks, leaving clear skies and long sunny days that stretch well into the evening. This makes it the perfect time to experience the Twilight Rides, which run from 4:30 pm to 7 pm. These rides offer the unique opportunity to capture stunning sunset photographs, with the soft light casting beautiful shadows across the mountains and valley below. Summer also brings the enchanting wildflower season to Cardrona. The lupins are starting to bloom along the Cardrona River, their vibrant purple and pink flowers creating a striking contrast against the lush green landscape. This stunning display lasts only a few weeks each year, making it a must-see for nature lovers. It’s the perfect time to explore the trails, breathe in the fresh mountain air, and take in the beauty of this fleeting natural wonder. Kel, the owner of Cardrona Horse Treks and 4×4 ATVs, says, “There’s something truly magical about this time of year. The combination of the glowing summer days, the stunning landscapes, and the opportunity to experience it all on horseback or an ATV makes for an unforgettable adventure. Whether you’re looking to gift someone something special or create lasting memories yourself, the Cardrona Valley never disappoints.” Whether gifting an adventure or planning a summer outing, Cardrona Horse Treks and 4×4 ATVs offer a chance to experience the stunning beauty of the Cardrona Valley. Book now to make the most of the season and create memories that will last a lifetime. Contact Experience The Cardrona +64 3 443 1228 info@thecardrona.co.nz Contact Phillip Quayphillip@mediapa.co.nz0274 587 724www.mediapa.co.nz

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