NZ Business Connect

February 2024

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Ashburton’s Agraforum NZ on the Critical Role of Soil Liming

In the fertile plains of Ashburton and across the South Island, the home of Agraforum NZ, the practice of liming soil is of paramount importance for achieving optimal crop production. This agricultural method, which involves applying lime to the soil, plays a critical role in maintaining soil health and ensuring the sustainability and productivity of our agricultural lands. Soil pH, which measures its acidity or alkalinity, is a key factor in plant growth. Most crops flourish in slightly acidic to neutral soil, with an ideal pH range of 6.0 to 7.0. However, natural processes and the use of nitrogen-based fertilisers can lead to a decrease in soil pH over time, making the environment too acidic for optimal plant nutrient absorption. This acidification can impair the uptake of crucial nutrients such as nitrogen, phosphorus, and potassium, resulting in diminished growth, lower yields, and decreased crop quality. In the South Island, where agriculture is a vital part of the economy, the significance of liming cannot be underestimated. The region’s varied climatic conditions, from the arid zones of Central Otago to the more temperate areas around Canterbury, contribute to the speed of soil acidification. Liming counteracts this by neutralising soil acidity, improving soil structure, and increasing nutrient availability. Furthermore, lime application can suppress certain soil-borne pests and diseases, enhancing overall crop health. The Ministry of Agriculture and Forestry’s (MAFS) suggest maintaining soil pH between 5.8 and 6.0 for optimal dry matter production. However, for improved feed quality, increased clover growth, enhanced earthworm activity (which aerates the soil), higher calcium content in the diet, and less tightly bound phosphate in the soil, an ideal pH of around 6.2 to 6.4 is advised. For farmers in Ashburton and the broader South Island, conducting regular soil tests to determine specific lime requirements is crucial. Agraforum NZ believes that tailoring liming practices to the unique needs of their soil enables farmers to optimise this treatment’s benefits, ensuring their crops are provided with the best conditions for growth. The proactive management of soil health, including the strategic use of liming, is essential for sustaining a robust agricultural sector, supporting the prosperity of farming in the region for future generations. Contact Agraforum Mobile: 0274 485 159Email: allan@agraforum.co.nz www.agraforum.co.nz Contact Phillip Quayphillip@mediapa.co.nzP: 0274 587 724www.mediapa.co.nz

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Exploring the Cardrona Valley: Three Thrilling Modes of Transport with The Cardrona Horse Quad Bike & Buggy Adventures

Nestled in the heart of Wanaka lies an adventure seeker’s paradise, offering an array of exhilarating experiences to traverse the rugged terrain of the picturesque Cardrona Valley all year round. The Cardrona Horse Quad Bike & Buggy adventures presents an enticing trifecta of exploration, catering to diverse preferences and ages. Let’s delve into the trio of transport options available: Quad Bikes, Off-Road Buggies, and Horses. 1. The Cardrona Quad Bikes: Conquer the Terrain For the adrenaline aficionados, the Yamaha 350-450cc Quad bikes beckon, promising an adrenaline-fuelled escapade through the rugged landscapes. Fully automatic gearing and 4WD capability ensure both safety and comfort, with heated handle grips for added luxury. Whether you’re a novice or a seasoned rider, tailor-made trails cater to all skill levels.Explore the high country and reach breathtaking alpine vantage points inaccessible by conventional means. With small group sizes and flexible departure times, The Cardrona Quad Bikes ensures a personalised experience. 2. The Cardrona Off-Road Buggies: Sit Back and Enjoy the Ride Prefer a scenic leisurely excursion or have little ones in tow? The Yamaha Viking 6-seater 4×4 Off- Road buggy provides a comfortable alternative. Navigate diverse terrains effortlessly while relishing panoramic views. With superior suspension, windscreen, and roof, passengers are shielded from the elements, accompanied by experienced & entertaining guides at the wheel. Alternatively, opt for the new Polaris Ranger 3-seater side-by-side buggies, available for passenger or self-drive adventures (conditions apply). From family outings to special occasions, these buggies offer a safe and enjoyable mode of exploration. 3. The Cardrona Horses: Embrace Nature’s Pace For a serene communion with nature, embark on a horse trek through the majesticmountains. Handpicked trekking horses, renowned for their gentle disposition, lead riderson an unforgettable journey. With tailored riding lessons and a focus on relaxed, “looserein” riding, even beginners can savour the experience. Syd Hill Half Breed saddles ensurecomfort for both rider and horse, while children over five can partake in this enchantingadventure. Maximum weight limits and small group sizes ensure a personalised and safeouting. Tailored Adventures AwaitWhether you’re a thrill-seeker craving speed, a family seeking a leisurely outing, or a natureenthusiast yearning for tranquillity, The Cardrona offers the perfect escapade. WithQuad Bikes, Off-Road Buggies, and Horses at your disposal, explore the captivatinglandscapes of the Cardrona Valley in style any time of the year. Contact Kel today to curateyour bespoke adventure and create cherished memories amidst New Zealand’s breathtakingvistas. Contact The Cardrona info@thecardrona.co.nz +64 3 443 1228 Contact Phillip Quay 027 458 7724 phillip@mediapa.co.nz www.mediapa.co.nz

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Dr. Gordon Rajendram: Waikato-Based Soil Scientist Navigating the Dynamics of Liming Soil

In the heart of New Zealand’s Waikato region, Dr. Gordon Rajendram, a distinguished soil scientist, stands at the forefront of agricultural research, particularly in the realm of soil health. His work not only delves into the intricate science behind liming but also addresses the critical balance between its agricultural benefits and potential environmental repercussions. Liming soil, a practice essential for neutralising acidity and fostering optimal plant growth, has been a focal point of Dr. Rajendram’s extensive research. With a wealth of knowledge cultivated over years of dedicated study, he emphasises, “Liming contributes significantly to soil health and structure, offering a multifaceted approach to sustainable agriculture.” Understanding the science behind liming is imperative for farmers looking to optimise their crop yields. Dr. Rajendram elucidates the relationship between soil pH and nutrient availability, highlighting the role of liming in regulating pH levels. “By stabilising soil pH, liming creates an environment where essential nutrients become more readily available to plants, promoting their overall health and productivity,” he affirms. However, as with any agricultural practice, the benefits of liming must be weighed against potential environmental impacts. Dr. Rajendram acknowledges this delicate balance, stating, “While liming enhances soil fertility, it is imperative to manage its application judiciously to prevent adverse environmental effects.” One notable concern is the risk of nutrient leaching, which can compromise water quality and harm aquatic ecosystems. Sustainable liming practices, guided by thorough soil testing and analysis, offer a solution to this challenge. Farmers, armed with the insights provided by Dr. Rajendram, can adopt responsible practices that align with both agricultural productivity and environmental sustainability. The environmental implications of liming soil underscore the necessity for a nuanced and thoughtful approach. Dr. Gordon Rajendram’s extensive research and dedication to sustainable agriculture not only contribute to the thriving crops of the Waikato region but also serve as a beacon for responsible environmental stewardship. As farmers navigate the dynamics of liming soil, they are guided by the wisdom of a soil scientist committed to the delicate equilibrium between agricultural progress and ecological resilience. Contact Dr Gordon Rajendram 021 466077 rajendram@xtra.co.nz www.gordonrajendramsoilscientist.co.nz Contact Phillip Quay phillip@mediapa.co.nz 027 458 7724 www.mediapa.co.nz

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Elevated Elegance: Rua Resort’s Tranquil Haven Amidst Balloons over Waikato, Hamilton

By Fiona Stephen Nestled amidst the verdant beauty of Waikato, Rua Resort stands as the quintessential haven for those seeking to bask in the enchantment of the Balloons over Waikato festival. Organised by the non-profit Balloons over Waikato Trust, this five-day fiesta, starting on the 19th of March, has been a staple in the annual calendar since 1999. With Rua Resort’s idyllic location, guests are afforded the unique opportunity to immerse themselves in the magic of the festival, elevating their experience to unparalleled heights. The Balloons over Waikato festival, a darling of the Hamilton locals and the wider Waikato Region, has etched its name in the annals of acclaim. Voted the Best Waikato Event six times by the discerning public, it stands as a testament to its cultural significance. The festival’s prowess was further acknowledged on the national stage, securing the Best Established Community Event in New Zealand at the 2015 NZAEP Awards and the Best Not-for-Profit accolade at the Westpac Business Excellence Awards in 2008. As New Zealand’s premier hot air balloon festival, Balloons over Waikato attracts balloonists from both the home turf and far-flung corners of the globe. It weaves a tapestry of skill, merriment, and camaraderie that captivates the hearts of over 100,000 spectators annually. The festival unfolds against the picturesque Waikato skies each morning, as vibrant balloons ascend, creating a spectacle that is as breathtaking as it is iconic. The festival’s zenith, The ZURU Nightglow, casts a spell over Hamilton, transforming it into a mesmerising canvas of radiant balloons dancing in harmony with musical notes. The crescendo of this nocturnal symphony is the SkyCity Hamilton Fireworks Extravaganza, a breathtaking spectacle that leaves spectators in awe. For those yearning for an immersive experience in the festival’s enchantment, Rua Resort provides the quintessential base. With easy access to the festivities and the panoramic views of balloons gracing the Waikato skies, Rua Resort ensures a stay that mirrors the festival’s spirit of warmth, friendship, and jubilation. Amidst the serene embrace of Rua Resort, Balloons over Waikato becomes not just an event but an indelible chapter in the tapestry of one’s memories. And if you keep your eyes open you may just spot a balloon floating past. Contact Rua Resort (021) 617 003 (+64) 7 847 0407 ruaresort@gmail.com https://www.ruaresort.com/ Contact Phillip Quayphillip@mediapa.co.nz0274 587 724www.mediapa.co.nz

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Navigating Tomorrow: The Impact of AI on New Zealand’s Travel and Tourism Industry

New Zealand, known for its breathtaking landscapes and vibrant cultural experiences, has embraced the transformative power of Artificial Intelligence (AI) to revolutionise the travel sector. From personalised customer experiences to sustainable tourism practices, AI is reshaping the way we explore Aotearoa. 1. Tailored Travel Experiences: AI’s most significant contribution lies in its ability to deliver […] The post Navigating Tomorrow: The Impact of AI on New Zealand’s Travel and Tourism Industry first appeared on MediaPA.

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Navigating Tomorrow: The Impact of AI on New Zealand’s Travel and Tourism Industry

By Fiona Stephen New Zealand, known for its breathtaking landscapes and vibrant cultural experiences, has embraced the transformative power of Artificial Intelligence (AI) to revolutionise the travel sector. From personalised customer experiences to sustainable tourism practices, AI is reshaping the way we explore Aotearoa. 1. Tailored Travel Experiences: AI’s most significant contribution lies in its ability to deliver personalized travel experiences. By meticulously analysing extensive datasets, encompassing customer preferences, historical behaviours, and real-time trends, AI crafts bespoke recommendations for itineraries, accommodations, and even destination choices. This bespoke approach ensures each traveller embarks on a journey tailored precisely to their preferences. 2. Intelligent Customer Service with Chatbots: The integration of AI-driven chatbots has become a cornerstone of efficient customer service in the travel sector. Whether responding to queries, furnishing travel information, or aiding with bookings, these chatbots operate tirelessly, providing instant and accurate assistance 24/7. This not only elevates customer satisfaction but also liberates human resources for more intricate tasks. 3. Dynamic Pricing for Cost-Efficient Travel: AI’s impact extends to pricing strategies, notably through dynamic pricing models. These models, propelled by AI algorithms, empower businesses to adjust prices in real-time based on factors such as demand, seasonality, and market dynamics. Travellers benefit from more competitive and flexible pricing options, optimising their travel budgets. 4. Streamlined Transportation with Predictive Maintenance: AI’s role in predictive maintenance has streamlined operations, particularly in aviation and rail. Through the analysis of historical data and real-time performance monitoring, AI predicts potential equipment failures, facilitating proactive maintenance. This not only ensures passenger safety but also minimises disruptions and optimises operational efficiency. 5. Facial Recognition and Biometrics for Seamless Travel: The travel experience has been revolutionised through AI-driven facial recognition and biometric technologies, particularly in airport and hotel check-in processes. These advancements bolster security, reduce queues, and create a seamless experience for travellers, contributing to enhanced efficiency and security. 6. Cultural Connectivity with Language Translation: AI-powered language translation tools bridge communication gaps between travellers and locals, fostering cultural understanding. This not only enriches the travel experience but also makes destinations more accessible to a diverse range of visitors. 7. Destination Management and Insights: AI’s contribution to destination management is instrumental. By offering insights into travel trends, tourist behaviours, and destination popularity, AI enables businesses and destinations to make informed decisions. From infrastructure development to marketing strategies, these data-driven insights cater to the evolving needs of travellers. In conclusion, as New Zealand continues to position itself as a premier travel destination, the integration of AI has become instrumental in shaping a more personalised, and technologically advanced travel experience. By harnessing the power of AI, New Zealand is not only enhancing the journeys of those who visit its shores but also ensuring a harmonious coexistence between tourism, culture, and the environment. The future of travel in New Zealand is undoubtedly intertwined with the intelligent capabilities of Artificial Intelligence. Contact Phillip Quay phillip@mediapa.co.nz 027 458 7724 www.mediapa.co.nz

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Enhancing Nutrient Management: Ashburton’s Agraforum NZ and the Tow and Fert Advantage

In the agriculture sector Agraforum NZ stands out as a pioneer in adopting cutting-edge products and technologies to enhance their nutrient management program. Among the arsenal of tools at their disposal, the Tow and Fert range of Liquid Foliar Spray machines has proven to be a game-changer. A key feature of the Tow and Fert […] The post Enhancing Nutrient Management: Ashburton’s Agraforum NZ and the Tow and Fert Advantage first appeared on MediaPA.

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