Archive: January 2024

Annie Lawler’s entrepreneurial journey began with a love for film, initially a hobby where she created short films for fun. When an opportunity arose to start her own business, Annie seamlessly transitioned her passion for film into a thriving enterprise. Over the years, she has collaborated with a diverse clientele, including business professionals, musicians, and couples getting married, crafting compelling videos that tell unique stories.

Annie’s business focuses on an array of key products and services, ranging from social media posts and videos to comprehensive marketing audits. Her expertise extends to creating marketing materials such as booklets, posters, flyers, and training materials. Notably, she offers a valuable service of developing business training videos, allowing owners to streamline staff training and establish clear health and safety procedures.

In terms of target markets, Annie prioritises working with business owners who are eager to grow and promote their businesses. She thrives on understanding their customer base and the passion driving their enterprises. Her preference leans towards aiding businesses in need of social media guidance, as well as established entities looking to enhance their procedures for health and safety and new staff training.

Three key messages Annie emphasises are her ability to transform words into eye-catching images, her role as an idea factory for innovative social media approaches, and the straightforward access and digitised approval methods that streamline the sign-up process.

Beyond her professional endeavours, Annie’s interests include spending time on Photoshop, creating art, paddleboarding and delving into genealogy. Annie remains actively engaged in her varied pursuits.

Annie Lawler is not only an entrepreneur but also a socially conscious individual. She is familiar with the concept of social giving and supports charities such as Medicin sans Frontier, St Johns, and Save the Children.

Having been part of networking groups like BNI, Annie recognizes the value of community and collaboration in business. Her journey is a testament to the seamless fusion of passion, creativity, and business acumen, creating a unique niche in the world of marketing and video production.

Contact Annie Lawler

filmonaday@gmail.com

027 52 66 275

Contact Phillip Quay

027 458 7724

phillip@nzbusinessconnect.co.nz

www.nzbusinessconnect.co.nz

Brooke Reynolds, Director of Rapson Loans & Finance, began her finance career in 2002 as a relief teller at Westpac in Morrinsville. Progressing through roles like Bank Manager and Mobile Mortgage Manager, she founded Rapson Loans & Finance with a vision to empower individuals to secure their financial futures.

Specializing in personalized solutions for clients facing financing challenges, Rapson Loans & Finance targets diverse markets, including first-time homebuyers, property investors, small business owners, clients seeking refinancing, individuals with complex financial histories, and commercial lending.

Three key messages define Rapson Loans & Finance: empowering financial journeys through personalized solutions, over 20 years of industry experience navigating diverse economic climates, and a commitment to team success and excellence in customer service.

Beyond her professional life, Brooke’s personal interests and hobbies reveal a love for cooking and family. Her culinary adventures span various cuisines, with a special affection for Kiwi and Polynesian foods. Family time, beach relaxation, and leisurely walks with her dog provide a perfect balance, allowing her to recharge and connect with loved ones.

As a part of community engagement, Rapson Loans & Finance actively participates in charity events, including the Youth Lives Matter Ball and various sporting events. Personally, Brooke extends her support by providing a Christmas to a family in need each year.

Brooke’s networking affiliations, including BNI in Tauranga and the Tauranga Women in Business group, enrich her professional journey by fostering collaboration, learning, and contributions to the broader business community.

In conclusion, Brooke Reynolds’ dedication and passion are evident in Rapson Loans & Finance’s journey. The commitment to personalized solutions, coupled with extensive industry experience, underscores their genuine desire to guide clients through diverse economic climates with excellence in customer service.

Contact Brooke at Rapson Loans and Finance

021 942 320

brooke@rapson.co.nz

Rapson.co.nz

Contact Phillip Quay

027 458 7724

phillip@nzbusinessconnect.co.nz

www.nzbusinessconnect.co.nz

Geoffrey Campbell, the driving force behind The Why Marketing, has embarked on a mission to reshape the landscape of small business marketing through a unique blend of consultation, coaching, and innovative services. The journey began with a clear vision – to provide marketing expertise to small businesses without the burden of exorbitant agency fees.

The Why Marketing’s evolution reflects Geoffrey’s passion for branded promotional merch as a powerful yet underutilized marketing channel. He recognized its potential, boasting one of the highest ROIs among marketing channels. This realization led to the establishment of services ranging from marketing and social media coaching for SMEs to the innovative Virtual Marketing Officer, allowing businesses to access professional marketing assistance without the need for a full-time position on their payroll.

The key products and services offered by The Why Marketing encompass Branded Promotional Merch, Marketing/Social Media Coaching, and the Virtual Marketing Officer. Geoffrey’s target markets include large corporates seeking branded promotional merch, SMEs, solopreneurs, B2B enterprises, and professional services.

In three key messages, Geoffrey imparts valuable insights to his audience: marketing isn’t exclusive to wealthier businesses – The Why Marketing is here to help all; the importance of adequately setting up social platforms; and the undeniable efficacy of branded promotional merch in marketing strategies.

Beyond his professional endeavours, Geoffrey’s personal interests and hobbies include photography, archaeology, and languages, reflecting a diverse and well-rounded personality.

Geoffrey also understands the significance of social giving, defining it as giving without expectation of anything in return or praise.

Active participation in networking groups, including BNI, Successful Networking, Chamber of Commerce, and Thrive Business Networking, demonstrates Geoffrey’s dedication to building meaningful connections within the business community. As The Why Marketing continues to thrive, Geoffrey Campbell remains at the forefront of innovation, reshaping the marketing landscape for small businesses with passion, expertise, and a commitment to excellence.

Contact The Why Marketing

022 058 7214

hello@thewhy.nz

thewhy.nz

Contact Phillip Quay

027 458 7724

phillip@nzbusinessconnect.co.nz

www.nzbusinessconnect.co.nz

An opinion piece by Dr Gordon Rajendram

New Zealand’s native ecosystems are renowned for their uniqueness and biodiversity, and a hidden but crucial player in these ecosystems is mycorrhizal fungi, which plays a significant role in soil fertility in New Zealand. These remarkable organisms form symbiotic relationships with plants, aiding in nutrient uptake, disease resistance, and overall ecosystem health, underscoring the Importance of soil health. In New Zealand, mycorrhizal fungi are particularly important for the vitality of the country’s native flora and Farm profitability.

Symbiotic Partners and Soil Health: Mycorrhizal fungi, as highlighted by soil scientist Dr Gordon Rajendram, Hamilton, establish mutually beneficial partnerships with the roots of most plant species in New Zealand. There are two primary types of mycorrhizal associations: ectomycorrhizal (EM) and arbuscular mycorrhizal (AM). Both types play vital roles in native ecosystems, enhancing soil health:

Ectomycorrhizal (EM) Fungi: These fungi form a sheath around the roots and assist in nutrient absorption, particularly in tree species like the iconic New Zealand kauri, beech, and pine. EM fungi enhance the ability of these trees to extract nutrients from the soil, promoting their growth and survival, and contributing to soil fertility in New Zealand.

Arbuscular Mycorrhizal (AM) Fungi and Fertilisation: These fungi penetrate the root cells of herbaceous plants, shrubs, and many native species. They provide a range of benefits, including improved access to essential nutrients like phosphorus, enhanced tolerance to environmental stress, and resistance to pathogens, impacting Fertilisation strategies.

Biodiversity and Ecosystem Health and Recession: The importance of mycorrhizal fungi in New Zealand’s native ecosystems cannot be overstated. These fungi contribute to biodiversity and ecosystem health, addressing the challenges of Recession:

Nutrient Cycling and Inflation in New Zealand: Mycorrhizal fungi aid in nutrient cycling by improving plant nutrient acquisition. This facilitates the growth of a diverse array of plant species and enhances the overall health of the ecosystem.

Plant Succession and Farming Practices in New Zealand: In disturbed areas, mycorrhizal fungi play a vital role in the facilitation of plant succession, allowing for the recovery of native vegetation and the restoration of ecosystem functions, impacting farming practices in New Zealand.

Erosion Control and Farm profitability: The establishment of mycorrhizal associations contributes to improved soil structure and stability, reducing soil erosion in native ecosystems, ultimately affecting farm profitability.

Resilience to Climate Change and Soil Health: Mycorrhizal fungi can enhance plant resilience to changing environmental conditions, such as drought or altered soil chemistry, helping native species adapt to climate change while addressing soil health.

Recognising the importance of mycorrhizal fungi in New Zealand’s native ecosystems, especially regarding soil fertility in New Zealand, is fundamental to the conservation and restoration of these unique environments. Protecting the health of these symbiotic relationships contributes to the preservation of the country’s unparalleled biodiversity and the sustainability of its ecological treasures. As New Zealand continues its efforts in ecosystem conservation, the role of mycorrhizal fungi remains a pivotal piece of the puzzle in maintaining the health of its native flora.

Contact Dr Gordon Rajendram

021 466077

rajendram@xtra.co.nz

www.gordonrajendramsoilscientist.co.nz

Contact Phillip Quay

Phone: 0274 587 724

Email: phillip@mediapa.co.nz 

Website: https://mediapa.co.nz/ Facebook: facebook.com/mediapa

The countdown is underway as Agraforum NZ gears up for its inaugural appearance at the Southern Field Days next month where it will not just be about showcasing revolutionary products; but also a vision that goes beyond economic benefits.

This also marks a momentous return for the three-day Southern Field Days after a four-year hiatus. The transformation of the Waimumu site from sheep paddocks to a bustling venue with over 700 exhibitors has officially commenced.

“Part of what we do is for the good of the land, it’s a great country we have here,” emphasises Agraforum’s managing director, Allan Piercy. In a country as remarkable as New Zealand, Agraforum recognises the importance of stewardship for sustainability, and their products extend beyond providing economic advantages. The agricultural solutions offered by Agraforum come with compliance and environmental pluses, contributing to an approach that benefits both farmers and the environment.

The Southern Field Days, scheduled for February 14-16 , at Waimumu near Gore, is a key event that draws farmers, industry professionals, and agricultural enthusiasts from across the region. Agraforum’s participation in this prestigious event underscores their commitment to engaging with the farming community, sharing insights, and fostering a dialogue about the future of agriculture.

Beyond the economic benefits, Agraforum’s mission is simple yet profound: they want farmers to see better results through products firmly rooted in proven science. The focus on science underscores the commitment to delivering solutions that are not just innovative but also backed by rigorous research and testing.

The Southern Field Days promise not only a showcase of innovative agricultural solutions but also a dynamic program for attendees. Starting on Wednesday, 14th February, with the Tractor Pull Briefing at 8:30 am, the event includes Tractor Pull Heats, Farm Innovation Awards judging, and a Chairman and Mayoral Welcome, offering a day packed with agricultural insights and entertainment. Thursday brings more excitement with the Tractor Pull and the NZFC South Island Doubles Fencing Competition, concluding with a family-friendly Kids Colouring in Competition prize-giving. The final day, Friday, features presentations, the highly anticipated Tractor Pull Final, and the thrilling Speedshear event at the MLT Bar. This diverse program ensures a captivating experience for all attendees.

As Agraforum steps onto the stage at the Southern Field Days, visitors can expect more than just a display of products; they can anticipate a conversation about the future of farming—one that prioritises sustainability, compliance, and, above all, better results for those who work the land. Agraforum is not just joining an event; they are contributing to a narrative that shapes the future of agriculture in New Zealand.

• Date: 14^th – 16^th February 2024
• Location: 575 Waimumu Road, Gore, 9774
• Number of Exhibitors: + 700
• Program:

Wednesday 14th February 2024

8.30am – Tractor Pull Briefing (Times may vary due to the weather. Listen to the PA)

9.00am – Tractor Pull Heats

9.00am – Farm Innovation Awards – Judging begins

11:00am – Chairman & Mayoral Welcome in front of Office

Thursday 15th February 2024

8.30am – Tractor Pull Briefing (Times may vary due to the weather. Listen to the PA)

8.30am – NZFC South Island Doubles Fencing Competition (Judges Briefing) Demonstration Area. South Islands leading fencers are lining up to compete in this national level fencing competition.

9.00am – Tractor Pull Heats

11:30am – Prize giving for Kids Colouring in Competition out the front of the office

Friday 16th February 2024

12:00pm – Presentations in front of the Office.

• Farm Innovation Awards
• Gallagher Group Best Site Award
• Bowmar Trophy Best Machinery Site Award

1:00pm – Tractor Pull Final (approximate, listen to the P.A.)

2:30pm – Speedshear (at the MLT Bar)

Check out Agraforums updated website to learn more about what they can bring to the table.

http://www.agraforum.co.nz

Southern Field Days

www.southernfielddays.co.nz

Contact Agraforum

Mobile: 0274 485 159
Email: allan@agraforum.co.nz

www.agraforum.co.nz

Contact Phillip Quay

phillip@mediapa.co.nz
P: 0274 587 724
www.mediapa.co.nz