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Renowned Forbes author and real estate guru Don Ha and His Team of Coaches at Exponential Coaching Reveals His Grant Cardone 10X License For Australia and New Zealand At NZ Business Connect Event In Hamilton

Pictured Above: Left to right: NZ Business Connect Founder and CEO Phillip Quay, Remax Real Estate CEO New Zealand and Fiji Don Ha, NZ Business Connect Chairman Jujhar Singh Randhawa **MEDIA ANNOUNCEMENT 19 March 2025 FOR IMMEDIATE RELEASE** Don Ha, the visionary founder of Exponential Coaching and acclaimed Forbes author of “The Art of Exponential Success,” along with his team of expert coaches, have scored a major Trans-Tasman coup by announcing on Tuesday night their official designation as Grant Cardone 10X Licensee Coaches for Australia and New Zealand. The official announcement was made by Don Ha at NZ Business Connect’s exclusive networking event in Hamilton on Tuesday night attended by Waikato MP, Tim Van de Molen, along with 50 key business owners from around the Waikato. This exciting collaboration marks a new chapter in the commitment of Don Ha and Exponential Coaching to driving transformative growth and success for individuals and businesses across the Australasian region. As Grant Cardone 10X Licensee Coaches, Don Ha and his team will deliver the powerful 10X principles to clients in Australia and New Zealand. The 10X philosophy, created by the esteemed entrepreneur and sales authority Grant Cardone, empowers individuals to achieve extraordinary outcomes through bold action and an expansive mindset. “We are excited to partner with Grant Cardone and bring the 10X mindset to our clients in Australia and New Zealand,” said Don Ha today. “Our team is dedicated to helping people unlock their full potential and achieve exponential success. Together, we will inspire and equip our clients to take massive action and reach their highest aspirations.” Cardone is an award-winning American businessman, Private Equity Fund manager ($4BAUM) founder of 10X Studios, Cardone Ventures, 10X Health System and co-founder/investor in sixteen other businesses. Cardone is a New York Times best-selling author of seven business books, creator of Cardone U online education and founder of The 10X Growth Conferences (the largest business conference in the USA) and recognised as a world leader in his field. With his extensive expertise in coaching and personal development, Don Ha and his team are uniquely positioned to deliver impactful programs tailored to the diverse needs of their clients. “Through dynamic workshops, seminars, and personalised coaching sessions, my team will guide participants in applying the 10X principles to achieve significant breakthroughs in both their personal and professional lives,” Mr Ha said. This partnership with Grant Cardone’s 10X movement underscores Exponential Coaching’s commitment to excellence and innovation in the coaching industry. As 10X Licensee Coaches, Don Ha and his team will leverage proven strategies to help clients overcome challenges, maximise their potential, and achieve remarkable success. During Tuesday night’s event presentation, Don Ha touched on his history, going from a refugee camp in Hong Kong to amassing a fortune in real estate twice over, as well as the mindset that led to his success, and thinking that Forbes’ publishing offers were spam emails. Don revealed that his positivity, encapsulated by his mantra “Negative energy does not live here,’ is crucial to bringing about the incremental changes that are the very foundation of exponential success. He also highlighted belief in the self and knowledge of the product as necessary in his formula for achievement. “Don’t be scared of making a change. I failed twice but I kept going,” Mr. Ha said. Tim Van de Molen also spoke last night in a speech that emphasised the importance of the business community to the prosperity of the region and the country at large. He echoed the sentiments of Prime Minister Christopher Luxton in claiming that the government has a “relentless focus on economic growth,” and that despite concerns for difficulties within the economy, he remained positive. Mr. Van de Molen may have an office in the Beehive, but his remarks last night displayed a loyalty to the Waikato. He believes that investment in resilient infrastructure within the region is necessary to develop what he sees as the “golden triangle” – the areas between Tauranga, Hamilton, and Auckland. This investment will come in the form of an expansion to the Waikato Expressway to Tauranga, and the building of a medical school in Hamilton, and will require both a renewed economy and willing foreign investors. “If you have a strong economy, you can invest,” MP Van de Molen said. About Don Ha and Exponential Coaching Auckland-based Don Ha is the founder of Exponential Coaching, a renowned author, speaker, and coach. Along with his team of expert coaches, Don is dedicated to empowering individuals and businesses to achieve exponential growth and success. His best-selling book, “The Art of Exponential Success,” has inspired readers worldwide to pursue their goals with confidence and determination. About Grant Cardone Grant Cardone is a globally recognised entrepreneur, sales expert, and author. Known for his 10X philosophy, Grant Cardone has helped millions of people achieve extraordinary results in their personal and professional lives. The 10X movement encourages individuals to set ambitious goals and take massive action to achieve them. Media Contact: Phillip Quay PR Consultant To Don Ha (MediaPA)  0274587724 phillip@mediapa.co.nz

Food

Great Spice Otumoetai: The Local Favourite for Authentic Indian Cuisine

At Great Spice Otumoetai, we believe great food is about more than just taste—it’s about bringing people together. Located in the heart of Otumoetai, our restaurant has become a go-to spot for locals looking to enjoy authentic Indian cuisine, warm hospitality, and a welcoming atmosphere. A Restaurant for the Community Since opening, we’ve been proud to serve the people of Otumoetai, welcoming families, friends, and food lovers alike. Whether it’s a casual midweek dinner, a birthday celebration, or a quick takeaway, we see familiar faces returning time and again. Our regulars aren’t just customers—they’re part of the Great Spice family. We love getting to know our community, from those who stop by for their favourite butter chicken to adventurous diners eager to explore new flavours. Our goal has always been to bring people together through delicious, traditional Indian dishes made with fresh, high-quality ingredients. Bringing Great Food to Your Door We know that sometimes you just want to enjoy a great meal from the comfort of home. That’s why we offer delivery up to 12 kilometres away, ensuring that even those outside Otumoetai can experience our delicious food without having to leave the house. Whether you’re in Bethlehem, Tauranga CBD, or further afield, we’ll bring the flavours of India straight to your door. Raving Reviews from Our Customers Our customers say it best! Louison Roger recently shared this glowing review: “Great Spice Tauranga offers the best Indian food in town! The flavours are authentic, the curries are rich and delicious, and the service is fantastic. Highly recommend their butter chicken and garlic naan. A must-visit for Indian cuisine lovers in Tauranga!” – Louison Roger Reviews like this remind us why we do what we do—bringing high-quality, flavour-packed Indian cuisine to the people of Tauranga. Your Favourite Indian Restaurant, Close to Home Whether you’re dining in, picking up takeaway, or having a meal delivered, we’re here to serve you with warmth and flavour. Thank you, Otumoetai, for making Great Spice your local favourite—we look forward to welcoming you again soon! Contact Great Spice: 07-570 2244 info@greatspicetauranga.co.nz https://www.greatspicetauranga.co.nz/contact https://www.facebook.com/GreatSpice

Rural

How to Build a Long-Term Soil Sustainability Plan with Dr Gordon Rajendram

Soil is the foundation of productive farming, yet it is often treated as an afterthought rather than a long-term investment. According to soil scientist Dr Gordon Rajendram, a sustainable soil management plan ensures land remains fertile, minimises environmental impact, and enhances pasture and crop yields year after year. By following a structured approach, farmers can build resilience into their soil and protect their farming future. 1. Start with Comprehensive Soil and Pasture Testing A sustainable soil plan begins with understanding the current state of your soil. Regular soil and pasture testing provide essential data on pH levels, nutrient availability, organic matter content, and potential deficiencies. Without this baseline information, farmers risk applying fertilisers inefficiently or missing critical imbalances. Testing should be conducted at least annually, preferably before major planting or fertilisation. 2. Balance Soil pH for Optimal Nutrient Uptake Soil pH directly impacts nutrient availability. If the pH is too low or high, key nutrients become less accessible. Research by Condron et al. (2000) emphasises the importance of managing pH for improved soil quality, especially in organic farming systems. Regular testing and pH adjustment (e.g., applying lime) are essential for ensuring plants can access the nutrients they need. 3. Improve Soil Structure and Organic Matter Healthy soil structure promotes water retention, drainage, and root development. Regularly incorporating organic matter—such as compost, manure, or cover crops—enhances microbial activity, improves soil aeration, and builds long-term fertility. 4. Implement Strategic Fertilisation Rather than applying fertilisers blindly, use soil test data to create a targeted nutrient plan. This not only prevents overuse (which can lead to leaching and environmental damage) but also ensures crops and pastures receive exactly what they need for optimal growth. Consider slow-release or bioavailable fertilisers for sustained benefits. 5. Rotate Crops and Manage Pastures Effectively Crop and pasture rotation reduces disease and nutrient depletion. Research by Horne et al. (2016) shows that rotating crops and pastures improves soil structure, enhances biodiversity, and increases resilience to pests. Proper rotation ensures better nutrient cycling and promotes long-term soil health. 6. Monitor and Adjust Soil health is dynamic and requires ongoing attention. Regular testing, observation, and adaptive management ensure your sustainability plan evolves with changing conditions and farm needs. By following these steps, farmers can protect their soil, maximise productivity, and ensure their land remains fertile for future generations. Dr Gordon Rajendram emphasises that investing in soil health today leads to better yields, lower costs, and a more sustainable agricultural future. References:Condron, L. M., Cameron, K. C., Di, H. J., Clough, T. J., Forbes, E. A., & McLaren, R. G. (2000). A comparison of soil and environmental quality under organic and conventional farming systems in New Zealand. New Zealand Journal of Agricultural Research, 43(4), 443-466. https://doi.org/10.1080/00288233.2000.9513442 Horne, D. J., Johnson, P. R., & Horne, M. A. (2016). Effects of crop and pasture rotations on soil quality and productivity. New Zealand Journal of Agricultural Research, 59(4), 451-462. https://doi.org/10.1080/01140671.2016.1229345 For more information, please contact: Contact Dr Gordon Rajendram 021 466077 rajendram@xtra.co.nz www.gordonrajendramsoilscientist.co.nz Contact Media PA phillip@mediapa.co.nz 027 458 7724

Rural

Dr Gordon Rajendram – The Soil Scientist

Dr Gordon Rajendram’s scientific work has been used in farming tools such as Overseer quietly helping farmers make smarter farming decisions. More recently he’s moved from research to consulting so farmers can now benefit directly from his expertise. “My job is to bring science to the farm. For example I quantify how much pasture is actually growing when fertiliser is put on,” says Dr Gordon whose 22-year tenure at AgResearch’s Ruakura Research Centre established him as one of New Zealand’s leading soil scientists. With New Zealand’s GDP heavily dependent on agricultural output, he says that understanding soil composition and optimising its fertility has never been more crucial. As fertiliser costs continue to rise, soil and pasture testing are essential for farmers looking to maximise their fertiliser efficiency. According to Dr. Gordon the best approach is through comprehensive soil and pasture/herbage testing.“Applying too little fertiliser can be just as wasteful as using too much. Soil testing enables farmers to optimise nutrient use while minimising leaching and runoff into waterways. My approach to agricultural consultancy is rooted in balancing sustainability with productivity.” He says historically farmers and scientists have been operating in separate bubbles and in the middle is what he terms “sales talk”. The shift from research to consultancy represents a direct bridge between scientific knowledge and practical farming.“Soil testing empowers farmers to make well-informed, data-driven decisions, leading to healthier land, stronger livestock and improved profitability,” says Dr. Gordon. His research has significantly influenced New Zealand’s agricultural sector, particularly through his development of field-calibrated soil tests for nitrogen and sulphur and leaching of nutrients from pastoral soils. The sulphur test and nutrient leaching work have been incorporated into the Overseer nutrient model. These contributions earned him nominations for awards including Scientist of the Year in 2008 and Science Entrepreneur of the Year in 2010. His research into Soil Nitrogen and Field Calibration led to the development of a field-calibrated pastoral soil N test for New Zealand in 2008, which was subsequently acquired by Ballance Agri-nutrients as part of an $18 million funding deal with MSI and AgResearch. Initially called ‘N Guru’ and later renamed ‘Pasture planner’, this tool exemplifies how scientific research can be translated into practical farming applications. With more than 70 publications and six patents to his name, most achieved during his time at MAF and AgResearch, Gordon’s expertise spans analytical testing development, applied research, and consulting to farmers and fertiliser companies. As a member of both the New Zealand Society of Soil Science and New Zealand Grasslands Society, he continues to contribute to the sector’s knowledge base through regular publications and consulting work. Despite reduced government funding for research in recent years, Dr Gordon maintains his commitment to advancing agricultural science through practical application. His services include consultancy on fertiliser use, nitrate N leaching solutions, nutrient management planning, product development, educational seminars and workshops, research and analysis, environmental impact assessments and regulatory compliance guidance. Dr Gordon’s website (gordonrajendramsoilscientist.co.nz) is dedicated to helping farmers maximise soil potential by providing expert knowledge to enhance efficiency, sustainability, and profitability. His initial visit to the farm is free of charge. Contact Dr Gordon Rajendram today! 021 466 077 rajendram@xtra.co.nz gordonrajendramsoilscientist.co.nz

Food

Exciting Tauranga Events in March and April: Brought to You by Top Indian Restaurant Great Spice Otumoetai

March and April in Tauranga are set to be vibrant months, and Great Spice Otumoetai is here to keep you updated on the best events happening around the city. Whether you’re a music lover, a sports fan, or an art enthusiast, there’s something for everyone. Make sure to stop in for a meal on your adventures. Tutus on Tour – Royal New Zealand Ballet (March 21–22, 2025) Ballet lovers will be delighted as the Royal New Zealand Ballet brings “Tutus on Tour” to Tauranga. Taking place at Baycourt Community & Arts Centre, this elegant performance features a beautiful selection of classical and contemporary works. Tauranga Street Art Festival (March 21–23, 2025) If you love creativity and vibrant visuals, the Tauranga Street Art Festival is a must-visit. Over three days, talented artists will transform the city’s walls into stunning murals, turning Tauranga into an open-air gallery. Attendees can follow guided art trails, interact with artists, and enjoy live entertainment. This family-friendly event is perfect for exploring the city while experiencing the power of public art. 26th Annual Tauranga Multicultural Festival (March 22, 2025) Celebrate Tauranga’s cultural diversity at this vibrant festival at The Historic Village. Enjoy performances, music, food, art, and crafts from various ethnic communities. This free event runs from 10:00 a.m. to 5:00 p.m. and is open to all ages. Wellathlon – The Wellbeing Triathlon (April 5, 2025) For those looking to boost their physical and mental well-being, the Wellathlon is the perfect event. This unique triathlon includes a peaceful walk, an energetic dance session, and a calming yoga flow. Held at Mount Maunganui Community Hall, it’s a great way to stay active while connecting with the community. BLACKCAPS vs. Pakistan – ODI Cricket Match (April 5, 2025) Cricket fans, get ready for an epic showdown as the BLACKCAPS take on Pakistan in a high-stakes One Day International (ODI) match. Taking place at Bay Oval in Mount Maunganui, this game promises intense action and an electric atmosphere. Grab your tickets, wear your team colors, and enjoy an unforgettable cricket experience. National Jazz Festival Tauranga (April 7–21, 2025) A true highlight of the month, the National Jazz Festival returns with an incredible lineup of local and international artists. For over 60 years, this festival has been a must-see, offering smooth melodies, lively performances, and interactive workshops. Events take place at venues like Baycourt Community & Arts Centre and The Historic Village, making it a great way to experience Tauranga’s vibrant music scene. With such a diverse lineup of events, April in Tauranga is set to be unforgettable. Great Spice Otumoetai is proud to celebrate local events—why not stop by for a delicious meal before or after the action? Contact Great Spice: 07-570 2244 info@greatspicetauranga.co.nz https://www.greatspicetauranga.co.nz/contact https://www.facebook.com/GreatSpice Image Credit: National Jazz Festival 2025

Business

Daniel Odlum’s WashRite South Waikato/Waipa Joins NZ Business Connect

NZ Business Connect proudly welcomes Daniel Odlum, owner and franchisee of WashRite South Waikato/Waipa, to its growing network of professionals. With over four years of experience in the exterior cleaning industry, Daniel and his team have built a reputation for excellence, reliability, and quality service. WashRite is New Zealand’s leading provider of residential and commercial exterior cleaning services. Daniel’s South Waikato/Waipa franchise specialises in house washing, commercial building washing, roof cleaning, moss and mould treatment, concrete cleaning, and farm/animal shed maintenance. Whether it’s a pre-sale makeover or routine property maintenance, WashRite ensures every job is completed to the highest standard. Daniel and his team cater to a diverse clientele, from large-scale property management firms and retirement villages to businesses, real estate agencies, and homeowners. Their ability to provide customised maintenance packages makes them a go-to choice for clients looking for long-term exterior care. A Professional, Trustworthy Image – Highly skilled staff committed to excellent results. Under Daniel’s leadership, the business has grown to five full-time staff, a testament to the demand for their top-tier services. As a local business owner, Daniel takes pride in serving the Waikato community with professionalism and integrity. Whether you need a simple wash or an extensive cleaning project, WashRite South Waikato/Waipa is your trusted partner for maintaining the exterior of your home or business. Join us in welcoming Daniel to the NZ Business Connect community, and for a free, no-obligation quote, contact Daniel today and experience the WashRite difference! Contact Daniel Odlum at WashRite 022 018 0410 0800 101 216 waikato@washrite.co.nz washrite.co.nz Contact NZ Business Connect 027 458 7724 phillip@nzbusinessconnect.co.nz

Accommodation

Experience Excellence at Best Western Newmarket Inn & Suites – Your Premier Choice for Conferences & Breakfast Delights in Auckland

Located in the heart of Auckland, Best Western Newmarket Inn & Suites is more than just a place to stay – it’s a premium destination for business meetings, events, accommodation, and dining. Whether you’re looking to host a corporate conference or indulge in a delightful café experience, Best Western Newmarket is the perfect setting for both work and leisure. State-of-the-Art Conference Facilities For businesses and organizations seeking a top-tier venue, our conference room offers a versatile, professional and stylish environment. Designed to accommodate meetings of all sizes, our conference packages include full-day and half-day options tailored to your needs. Each conference booking comes with essential amenities, including high-speed Wi-Fi, audiovisual equipment, and flexible seating arrangements. Attendees will also enjoy complimentary tea and coffee, ensuring a comfortable and productive experience. From intimate boardroom-style meetings to larger corporate gatherings, our conference room cater to all requirements. Additionally, our Day Delegate Package, starting at just $70 per person, includes tea, coffee, morning or afternoon tea, as well as a delicious lunch, making it an excellent value for corporate clients. A Café Breakfast Experience Like No Other No visit to Best Western Newmarket is complete without experiencing our café’s exceptional breakfast buffet. Whether you’re a guest or a local looking for a delicious morning meal, our full buffet breakfast is available for just $20 per person and $15 for children under 12. “The breakfast at Best Western Newmarket is fantastic – fresh, delicious, and the perfect way to start the day!” – Phillip Quay The buffet features a variety of offerings, including hot dishes, fresh fruit, yogurts, continental breakfast delights, and specialty coffee choices. Our beverage selection includes orange and apple juices, milk, and tea, ensuring there’s something for everyone. Plus, guests can enjoy a complimentary takeaway coffee – the perfect start to a busy day! Book Your Experience Today Whether you need a high-quality conference venue, premium accommodation, or a café serving exceptional breakfast options, Best Western Newmarket Inn & Suites has you covered. Make your reservation today and experience excellence in both business and hospitality! Contact Best Western Newmarket info@abf.net.nz 0508 899 699 https://www.bestwesternnewmarket.co.nz Contact Media PA 027 458 7724 phillip@mediapa.co.nz

Travel

What to Wear for Your Cardrona Horse Riding & 4×4 ATVs Adventure

At Cardrona Horse Treks and 4×4 ATVs, we ride in all weather conditions! The key to a great experience is dressing appropriately. The mountain climate can shift quickly, so it’s always wise to be prepared. Bringing extra layers and not needing them is far better than wishing you had more when the temperature drops.  Kel also reminds riders, “The higher up we go, the more beautiful it gets—but the colder it becomes!” If you need an extra layer, we have coats, jackets, and gloves available to borrow. Helmets, which we provide, are mandatory for the duration of your ride. Dressing for the Seasons Summer Sun and Wind Protection The summer sun in Cardrona can be intense, so applying sunscreen to any exposed skin is essential. Sunglasses can be worn after your helmet is fitted, but make sure they’re secure—dangling them from your shirt is a surefire way to lose them! Winter Warmth and Protection Winter in Cardrona is breathtaking but can be bitterly cold. Dressing in layers is key—start with a thermal base layer, add a warm mid-layer like fleece or wool, and top it off with a waterproof outer shell. Accessories like gloves, a beanie, and a neck warmer will help keep you cozy. Clothing and Footwear Guidelines Our hardy Cardrona gals often ride in shorts, but that’s entirely up to you! More importantly, your upper body should be well-covered, especially on quad bikes, where the wind hits hardest. As Kel says, “It’s better to take extra layers and not need them rather than regretting the decision later on.” For footwear, wear comfortable, closed-toe shoes like trainers or sneakers. If needed, we have a small selection of rubber gumboots available. Keeping Your Belongings Safe Secure loose items such as phones, car keys, and valuables in zippered pockets or the front storage box of the quad bikes. If something falls during the ride, we won’t be able to stop to retrieve it. To avoid losing anything important, consider leaving valuables and car keys in our locked reception area. Get Ready to Have Fun! This is an adventure, so don’t wear your best clothes—getting a little dirty means you’ve made the most of it! We take photos along the way, which you can purchase for $25 cash afterward, allowing you to fully enjoy the ride without worrying about capturing the moment yourself. Contact The Cardrona Horse Riding & 4×4 ATVs info@thecardrona.co.nz +64 3 443 1228 Home Contact Phillip Quay 027 458 7724 phillip@mediapa.co.nz

Travel

Local Culinary Delights with Bethells Beach Cottages, Boutique Auckland Accommodation

By Fiona Stephen Bethells Beach is not just known for its stunning views and serene atmosphere, but also for its delicious local dining options. If you’re staying at Bethells Beach Cottages, you’ll be spoilt for choice with several outstanding eateries in the area. Bethells Beach CaféJust a 2-minute drive or a 10-minute walk from your cottage, Bethells Café offers a relaxed, beachside dining experience with excellent food and drinks. The café is famous for its casual vibes and outdoor seating, making it the perfect place to enjoy a meal while soaking in the coastal views. In the summer, the café comes alive with live music on Friday nights, creating a vibrant atmosphere. Be sure to check out their social media for updates on opening times and live music performances – it’s a popular spot for locals and visitors alike. They are not open during bad weather so make sure to check out their Facebook page for updates. Bethells Beach Cafe Facebook Page Bountiful Earth Café For a short drive of 20 minutes, head to Bountiful Earth Café located on 720 Swanson Road, next to the Challenge petrol station in Swanson. Here, you’ll find an amazing selection of homemade delights, including the best hot chips in the area. The café is known for its massive variety of cookies, healthy sandwiches, fresh pies, and flavorful samosas. If you’re craving a burger, the burger buns are baked on-site, making it a hard choice, but one you won’t regret. To top it off, they serve excellent coffee to keep you refreshed throughout the day. Bountiful Earth’s Facebook Page  ‍ Chikos Restaurant and CaféFor those special occasions or if you simply want to treat yourself, Chikos Restaurant and Café offers an inspiring menu that’s sure to satisfy the most discerning palates. With creative dishes and top-notch presentation, it’s the perfect place for a memorable meal. Located in Henderson, just a 30-minute drive away, Chikos is a great spot for celebrating or enjoying a quality meal. Check out their online menu beforehand to get an idea of the mouth-watering options available. ‍Chiko’s Facebook Page Whether you’re looking for a casual bite by the beach, a hearty meal, or a fine dining experience, the local culinary scene around Bethells Beach has something to suit every taste. After exploring these delicious options, make sure to relax and unwind in the comfort of your Bethells Beach Cottage. Book your stay through our website today and enjoy a perfect getaway, combining beautiful views and delightful dining! Contact Bethells Beach Cottages www.bethellsbeach.com  info@bethellsbeach.com Contact Phillip Quay Media PA phillip@mediapa.co.nz 027 458 7724 ‍

Rural

One Of New Zealand’s Leading Soil Scientists Dr Gordon Rajendram Predicts A Paradigm Shift In Fertiliser Use On New Zealand Farms

One of New Zealand’s leading soil scientists, Hamilton-based Dr Gordon Rajendram, believes the time has come for a rethink on fertiliser use on the country’s farms. “An increasing number of New Zealand farmers are realising that the traditional fertiliser methods are not necessarily the best way forward,” he says. “Growing awareness, coupled with rising costs, is driving a paradigm shift in the overall perspective of fertiliser use,” Dr Rajendram says. A recent article on Ravensdown highlights how financial pressures are forcing farmers to curb spending on fertilisers, leading to lower sales for that business. “While economic challenges play a role it is fair to say that competition and greater farmer awareness are also major factors in this shift. Farmers are becoming more informed about soil science and recognising that they may not need as much phosphate as previously recommended,” Dr Rajendram said. “Phosphate fertiliser has long been marketed as an essential annual input, but research and field experience show that many New Zealand soils retain phosphate for several years. Excessive application not only wastes money but also contributes to environmental issues such as runoff into waterways. Forward-thinking farmers are now testing their soils more regularly and applying fertiliser based on actual need rather than the traditional scattergun approach.” “Another significant trend is the changing approach to nitrogen fertilisation. Instead of relying heavily on granular nitrogen applications, many farmers are moving towards spraying nitrogen in more targeted amounts, reducing overall usage by up to 50 per cent. This shift enhances efficiency, reduces costs, and minimises environmental impact,” Dr Rajendram added. “The decline in superphosphate sales and the move towards more strategic fertiliser use mark a turning point for the industry. Companies that have built their business models on persuading farmers to apply phosphate annually are facing the reality of an old, sunset industry,” he commented. “Farmers are no longer blindly following outdated fertiliser regimes. They are making informed decisions, embracing innovative approaches, and prioritising both economic and environmental sustainability. This shift is not just about cutting costs—it’s about farming smarter for the future,” he said. For more information, please contact: Contact Dr Gordon Rajendram 021 466077 rajendram@xtra.co.nz www.gordonrajendramsoilscientist.co.nz Contact Media PA phillip@mediapa.co.nz 027 458 7724

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