Business

In today’s digital age, many marketers are quick to dismiss traditional advertising methods in favour of flashy online campaigns. However, MAD Media firmly believes that billboards remain an indispensable tool in any comprehensive marketing strategy.

The Arguments Against Billboards

Critics of billboards often argue that they contribute to visual pollution, distract drivers, and may even negatively impact property values. Additionally, some believe that in the digital age, billboards are becoming outdated, offering limited effectiveness compared to targeted online ads. Environmental concerns are also raised, particularly regarding the production and energy consumption of billboards, especially digital ones. These arguments suggest that billboards might be more of a hindrance than a help in modern marketing strategies.

Why MAD Media Disagrees

MAD Media acknowledges these concerns but fundamentally disagrees with the anti-billboards stance. They argue that billboards, when strategically placed and creatively designed, enhance rather than detract from the visual landscape. A well-executed billboard can add character and vibrancy to an area, creating a memorable landmark. Furthermore, MAD Media believes that the distraction argument is overstated; when done right, billboards catch attention without causing undue disruption.

MAD Media emphasises the benefits of digital billboards in relation to environmental concerns. Unlike traditional billboards that require printed vinyl skins, which are often discarded after use, digital billboards are more environmentally friendly. They eliminate the need for printing and reduce waste, as the content can be updated instantly without physical materials. Digital billboards are also more cost-effective over time, as they avoid the recurring expenses of printing and installing new skins. MAD Media is committed to using eco-friendly materials and energy-efficient technologies to further minimise environmental impact.

Economical and High ROI

Despite what some digital enthusiasts may argue, billboards provide a high return on investment. The cost per impression is significantly lower than many online advertising methods. Billboards work around the clock, tirelessly promoting a brand without a need for intervention. This round-the-clock presence ensures consistent brand exposure.

Enhanced Local Targeting

Billboards excel in local targeting. They allow businesses to reach specific geographic areas effectively. For local businesses, this means directly connecting with potential customers in their vicinity. MAD Media tailors their billboard placements to maximise local engagement, driving foot traffic and boosting sales.

Complementary to Digital Campaigns

Rather than viewing billboards as competitors to digital marketing, MAD Media sees them as complementary. A cohesive marketing strategy integrates both traditional and digital methods. Billboards amplify online efforts, driving traffic to websites and social media pages. This synergy creates a multi-faceted campaign that engages audiences on multiple levels.

While digital marketing continues to grow, billboards remain a powerful and essential component of a successful marketing strategy. MAD Media embraces the enduring value of billboards and stands against the anti-billboard sentiment. By integrating traditional and digital methods, MAD Media creates comprehensive campaigns that drive real-world results. Businesses can trust MAD Media to elevate their brand with the timeless impact of billboards.

Contact MAD Media NZ

mad.nz /contact/

mail@mad.nz

P: 0800 2 GO MAD

Contact Media PA
phillip@mediapa.co.nz
P: 0274 587 724
www.mediapa.co.nz

We are thrilled to announce the latest member of NZ Business Connect, Clean Planet. For professional and reliable cleaning services for both commercial and residential properties, look no further than Clean Planet.

New Zealand’s only Sensitive Choice accredited cleaning company, Clean Planet has been at the forefront of providing health-focused, eco-friendly cleaning solutions since its beginnings in 2008. This innovative company was inspired by the need to deliver superior, health-centric cleaning services, and it has consistently upheld these values through its comprehensive service offerings and sustainable practices.

With a diverse range of services tailored to both commercial and residential clients, their service range includes commercial and domestic cleaning, zero emissions e-mowing, car valet, and carpet and floor care services. By partnering with businesses and families across various industries, Clean Planet ensure a clean, healthy, and productive environment for all.

As the leading property and facilities service provider in New Zealand, Clean Planet’s reputation for excellence is built on its commitment to quality and customer satisfaction. Their nationwide team of highly trained professionals ensures that every client receives the best possible care. This dedication to excellence is further demonstrated by their unique position as an eco-friendly service provider.

We’re the first cleaning company to come up with our own locally formulated and manufactured range of sustainably sourced, health-focused products. Our range of healthier, environmentally kinder cleaning products do not contain chemical culprits such as bleaches, EDTA and phosphates earning our range Sensitive Choice and BioGro organic certifications. Our products and cleaning techniques are safer for our community with focus on health and eco-friendliness not only benefits our customers but also contributes to a cleaner planet.

Led by CEO Tony Pattison and National Franchise Manager Abhi Lal Clean Planet has achieved significant milestones. They have exponentially increased their client base, secured and managed large tenders, and consistently maintained high customer satisfaction rates. Clean Planet’s core values revolve around creating cleaner and healthier environments, and their commitment to these values is evident in every aspect of their operations.

While Clean Planet expands its service areas nationwide and deepens community engagement through partnerships on sustainability initiatives, we are excited to support Clean Planet in its journey to make the world a cleaner, healthier place.

Contact Clean Planet  

0800 274 355

+64 (9) 622 0828

info@cleanplanet.co.nz

www.cleanplanet.co.nz

Contact Media PA

027 458 7724

phillip@mediapa.co.nz

www.mediapa.co.nz

Since childhood, Haley Watts knew she wanted to be a tradie. Initially envisioning a career as a builder, Haley’s path took an unexpected turn during the COVID-19 pandemic. When the opportunity arose, she picked up a trowel and found her calling in plastering. After completing her apprenticeship and becoming qualified in November 2022, Haley took a leap of faith in January 2024, going self-employed and later establishing her business, Watts Stops, in June 2024.

Watts Stops specialises in providing high-quality plastering services, including Level 3/4/5 finishes, cove installation, and small GIB repairs. Utilising premium GIB products, Haley ensures each job is executed with precision and excellence. Her systematic approach guarantees a flawless finish, while her commitment to offering free measures and quotes, along with valuable advice and referrals to trusted tradespeople, sets her apart in the industry.

Targeting builders, homeowners, new house builders, renovators, and rental agencies, Watts Stops has quickly gained recognition in the Bay of Plenty. Despite being just 21 years old, Haley’s expertise and dedication have earned her repeat business from satisfied clients, notably builders impressed by her work quality. Notably, Haley stands out as the only female-owned and operated plastering business in the region, a testament to her resilience in a male-dominated field.

Driven by core values of equality, respect, honesty, and authenticity, Haley aims to foster a positive and inclusive work environment. Her vision for the future includes training apprentices and expanding her team, reflecting her passion for mentoring and sharing knowledge. In five years, Haley aspires to have a thriving business with a dedicated team and solid contracts, making a lasting impact on the industry. Outside of work, Haley enjoys playing football for Te Puke Football Club and spending time at the beach, embracing a balanced and fulfilling lifestyle.

Contact Haley Watts

027 384 2023

haleywatts56@gmail.com

https://www.wattsstops.co.nz

Contact NZ Business Connect

phillip@nzbusinessconnect.co.nz

027 458 7724

www.nzbusinessconnect.co.nz

We are excited to introduce our newest member, Jujhar Singh Randhawa, whose remarkable career and unwavering dedication to community service make him an invaluable addition to NZ Business Connect.

Since arriving in New Zealand in 1998, Jujhar has shaped an impressive career path, beginning as a Refrigeration Engineer in the Waikato region. In 2000, he founded JSR Refrigeration and Air Conditioning from the modest beginnings of his garage. His entrepreneurial spirit and determination have transformed this venture into a thriving business. Concurrently, he serves as the CEO and Managing Director of three other companies in Waikato: Zephyr Pure Air Ventilation, JSR Management, and Hillcrest Spinal Centre.

Jujhar’s impressive educational background features a Diploma in Mechanical Engineering, NZCE in Mechanical Engineering, a Trade Certificate in Electrical Engineering, and certification as a Registered Assessor. His expertise spans many areas, including walk-in chillers, freezer rooms, domestic and commercial air-conditioning, heat recovery, and ventilation systems.

Beyond his achievements, Jujhar is a dedicated community leader. He has served in numerous governance roles, including co-founder and chairman of I AM HE(R) Charitable Trust, president of the Indian Cultural Society Waikato Inc., and assistant secretary of the New Zealand Central Indian Association. His commitment to social giving is evident through his involvement with the Multicultural Advisory Board for NZ Police in the Waikato, the Child Cancer Foundation, and his role as a Justice of the Peace.

Jujhar’s contributions have been recognised with numerous awards, including the Hamilton Civic Award (2023), the Indian NewsLink Community Award (2019), and the ANZ Migrant Support Award (2016).

Jujhar is actively involved in fostering entrepreneurship and business growth, as demonstrated by his role as the Founder of the Ethnic Business Network, an Advisory Board Member of NZ Business Connect, and an entrepreneurship coach. His leadership and strategic direction have significantly impacted the organisations he serves.

We are confident that Jujhar’s rich experience, deep knowledge, and strong community values will greatly benefit NZ Business Connect’s network and the wider Waikato region. We look forward to supporting his endeavours and the positive impact he will undoubtedly bring.

Contact JSR Refrigeration & Air Conditioning

0800 577 722

07 847 5557

Contact NZ Business Connect

027 458 7724

phillip@mediapa.co.nz

www.nzbusinessconnect.co.nz

Graeme (Harvey) Foote is a seasoned business advisor and change management specialist, renowned for his expertise in the print industry. His journey in business began at 24 when he purchased his first company. Full of enthusiasm but admittedly naïve, he quickly learned that business ownership is not only totally absorbing but can also be a lonely and sometimes difficult journey.

Through challenging yet transformative experiences, including navigating the Global Financial Crisis and enduring interest rates of over 20%, Graeme gained the knowledge and practical experience to succeed in a highly competitive business world under challenging economic conditions.

Career Highlights & Expertise:

• Early Entrepreneurship: Graeme’s foray into business ownership at 24 taught him the multifaceted nature of running a company. His early start gave him a firsthand understanding of the challenges business owners face.
• Industry Evolution: He has witnessed the shift from analogue to digital within the print industry, embracing high-risk scenarios that led to exciting and disruptive innovation.
• Technology Implementation: A pivotal force in modernizing New Zealand’s print industry, Graeme oversaw the implementation of groundbreaking technology, enhancing productivity and minimising waste.
• Team Dynamics Expert: With a passion for working with people, he excels at building and leading high-performing teams, ensuring that clear processes and structures are in place for business success.
• Strategic Planning: Graeme thrives on analysing opportunities and asking, “what if?” to bring fresh perspectives to your business.

Why Work with Graeme?

Graeme offers invaluable business advice and strategy development tailored to your unique needs. As a seasoned mentor, with Advantage Business Advisors he provides insights into sales, financial planning, and growth for small and medium businesses alike. With a focus on robust systems and processes, he helps businesses build sustainable advantages.

His wisdom in leadership and trust-building can guide your team to excel, while his experience as an advisor ensures you receive the best possible help in achieving your goals.

“Working with people is one of the things I do best. High-performing teams working with clear processes and structures are vital to success in any business. Let me help your team become the best in what they do.”

Graeme looks forward to sharing his rich experience and business knowledge with you to identify areas of opportunity and help you achieve your goals. With Graeme’s guidance, your business can thrive, adapt, and succeed in today’s dynamic marketplace.

Contact Harvey (Graeme) Foote

1140 Paterangi Road

Te Awamutu 3883

021 288 9226

gfoote@advantagebusiness.co.nz

Advantage Business Advisers (Waikato)

Contact Phillip Quay

027 458 7724

phillip@nzbusinessconnect.co.nz

www.nzbusinessconnect.co.nz

FOR IMMEDIATE RELEASE

10 July 2024        

Merge Communications CEO Paul Butterworth – Cybersecurity is a Daily Risk

Cybercriminals are no longer hacking in daily; they are logging in!

They are constantly finding new ways to navigate and socially engineer email accounts, companies’ infrastructure, phone accounts – all without technical expertise.

Today, all businesses are at risk of cyberattack, and that risk is constantly growing. Digital transformations are resulting in more sensitive and valuable data being moved onto online systems capable of exploitation, thus increasing the profitability of a successful breach.

Cybersecurity is a critical concern for CEOs. Merge Communications CEO Paul Butterworth says it is impacting not only data protection but also business continuity, trust, and overall organizational resilience.

“Furthermore, launching a cyberattack is becoming more accessible”.

The role of a CEO in cybersecurity is paramount, as the increasing prevalence of digital threats poses significant risks to organisational integrity and reputation. CEOs must recognize that cybersecurity is not merely an IT concern but a critical business issue that demands their attention and leadership.

CEO’s can significantly mitigate reputational risks and potential brand damage associated with cyber incidents.

CEOs must prioritize education and training initiatives to ensure that all employees, from entry-level staff to senior executives, understand the importance of cybersecurity and their role in maintaining it. This includes emphasizing the security of mobile devices, which increasingly pose a business risk due to their ubiquity and potential vulnerabilities.

To address these challenges, Merge Communications provide innovative solutions such as the emergence of Samsung Knox offering comprehensive security measures for businesses.

CEOs should consider implementing such cutting-edge technologies to bolster their organization’s cybersecurity posture and protect sensitive information across all devices and networks. They must recognize the potential for reputational risk and brand damage that can result from inadequate mobile device security.

Daily changes are showing a ‘disturbing trend’ towards Spyware – the user is oblivious to their phones being hacked.

“Mobile phones are not seen in the same light as laptops. They are easier to exploit, making businesses vulnerable and at risk of losing valuable data, said Merge Communications CEO Paul Butterworth.

To mitigate these risks, businesses should prioritize education and training programs that focus on cybersecurity best practices. By empowering employees and businesses with knowledge and tools to protect sensitive information, companies can significantly reduce their vulnerability to cyber threats.

“High profile Government organisations are currently considering Samsung Knox as their preferred trusted product.”

End.

For more information, please visit www.mergecom.co.nz or contact

0800 77 55 33

info@merge.nz

https://www.mergecom.co.nz

A large turnout of Waikato business owners from diverse industries gathered for the NZ Business Connect event in Hamilton last week with the topic being artificial intelligence.

Sponsored by iCLAW and hosted at their premises in Hamilton, the seminar left business owners in no doubt that they need to at least be aware of artificial intelligence and the impact it can have on all aspects of life in the future.

The function’s guest speaker was Professor Albert Bifet, an expert in AI and data science from the University Of Waikato, and Owen Culliney Partner of iCLAW.  

Setting the Stage for AI Innovation

The seminar commenced  with an introduction by the MC for the evening, Richard Briggs, Chief Executive at iCLAW.

Phillip Quay, founder of NZ Business Connect, then took the stage to emphasise the seminar’s aim to bridge the gap between technological advancement and legal preparedness, setting the scene for an eye-opening forum.

Professor Albert Bifet: Understanding the Risks and Benefits of AI

Professor Albert Bifet, a globally recognised authority in artificial intelligence, delivered the first keynote address. He began by explaining the fundamentals of AI, discussing what AI is, how it functions, and the mechanics behind ChatGPT.

“There are many ways to talk about AI, but I’d really like to talk about data- driven intelligence. Basically, everything is based on data, so if we don’t have data, we don’t have intelligence,” Professor Bifet said.

Professor Bifet elaborated on how AI can improve efficiency, enhance products and encourage innovation. He highlighted the concept of a “virtual cycle” where better products attract more users, generating more data and leading to even better products. By presenting real-world examples. He demonstrated how businesses could leverage AI to enhance efficiency, make data-driven decisions and create innovative products and services.

Additionally, Professor Bifet addressed the ethical considerations of AI, stressing the need for transparency, fairness, and accountability in AI systems. He underlined the importance of developing AI technologies that are not only advanced but also ethically sound and beneficial to society as a whole.

Owen Culliney: Navigating the Legal Landscape

Following Professor Bifet’s inspiring presentation, Owen Culliney took the stage to provide a legal perspective on AI. Culliney’s presentation focused on the impact of AI on the legal profession and all businesses. He covered three main topics: how the legal industry has adapted to AI, the legal aspects of AI, and ownership of AI-generated material.

Mr Culliney emphasised the significant opportunities AI presents to the law profession, despite initial resistance to technological change. He discussed how iCLAW has implemented AI tools, with strict guidelines to protect client confidentiality. Regarding the ownership of AI-generated material, Culliney noted that New Zealand’s approach allows the person who inputs the prompt into the AI system to own the generated work. He acknowledged that this area of law is still evolving and will likely be tested and refined in the future.

Photo Credit: Maruchel Snyman, shootographyza

A Dynamic Q&A Session

The seminar concluded with a dynamic Q&A session, where attendees engaged directly with the speakers. Questions ranged from the practical implementation of AI in small businesses to the ethical dilemmas posed by autonomous systems. Both Professor Bifet and Mr Culliney provided insightful answers, offering practical advice and thoughtful perspectives.

Networking and Future Collaborations

As the event drew to a close, attendees mingled and networked, discussing potential collaborations and sharing their experiences. The seminar not only provided valuable knowledge but also fostered a sense of community among professionals passionate about AI and its implications.

Business Card Draw

The winner of the business card draw was IP Strategist, Kate Wilson. She won a ‘Meet Thy Neighbour’ $500 voucher to spend locally.

Conclusion

The NZ Business Connect AI Seminar, sponsored by iCLAW, was a resounding success. It equipped attendees with a deeper understanding of AI technologies and the legal frameworks necessary to navigate this rapidly evolving field. With keynote speeches from Professor Albert Bifet and Owen Culliney, the event underscored the critical interplay between technological innovation and legal compliance, paving the way for a future where businesses can harness the full potential of AI responsibly and ethically.

Contact NZ Business Connect

027 458 7724

info@nzbusinessconnect.co.nz

www.nzbusinessconnect.co.nz

Contact iCLAW | Hamilton

(07) 929 4300

https://iclaw.com

Experts have warned for years that a crucial technology at the center of global communications is dangerously exposed. Recent evidence shows this technology has been used to spy on individuals both globally and in New Zealand. Merge Communications with Samsung Knox provides a robust solution to help protect against these threats.

Kevin Briggs, an official at America’s Cybersecurity and Infrastructure Security Agency, reported numerous incidents of unauthorised attempts to steal location data, monitor voice and text messages, and deliver spyware. This technology, known as Signalling System 7 (SS7) and its newer counterpart, Diameter, were developed decades ago for call management but are now widely exploited due to security weaknesses.

SS7 has been exploited for various malicious activities, such as spying on political figures and intercepting SMS authentication codes to steal money. More recently, hackers have eavesdropped on dissidents and stolen sensitive data for commercial gain through SS7 anomalies, further exposing the level of threat.

While some mobile operators are phasing out SS7, the protocol remains prevalent globally, including in New Zealand, where operators still use it for international roaming. Merge Communications with Samsung Knox offers a level of protection for mobile devices, providing enhanced security measures against these vulnerabilities. Samsung Knox is a multi-layered security platform, offering protection for mobile devices against a wide range of cyber threats. It creates containers and safe areas to protect data, significantly reducing the chances of successful attacks.

Users can protect themselves to some extent with end-to-end encrypted apps like WhatsApp, Signal, or iMessage, though these can also be compromised by sophisticated spyware. In some cases, devices can be infected without the user even realising it. The threat is real and pervasive; agencies worldwide have been equipped with advanced spyware by a network of surveillance suppliers.

To mitigate these risks, New Zealand’s telecom operators are continually enhancing network security, updating software, and conducting regular penetration tests. Merge Communications, through Samsung Knox, is leading the charge against spyware on mobile devices. Although no mobile device management (MDM) solution can fully prevent a cyber-attack, Samsung Knox reduces the likelihood of such attacks and can safeguard critical data.

Spyware and similar surveillance software frequently targets high-value individuals, but will start extending into the wider population, and the implications for privacy and security are profound and affect everyone in society.

It is imperative to address these vulnerabilities to ensure a safer communication network for all, providing peace of mind in an increasingly interconnected world. With the right measures, we can significantly reduce these threats and protect our communications infrastructure. Remember, the device you have may already be infected without your knowledge, making it crucial to implement robust security solutions like Samsung Knox.

Disclaimer: Samsung has developed a security solution called Knox that is built into their mobile devices. Data that you store in Knox is protected by military-grade encryption. For more details please visit: https://www.samsungknox.com/en/knox-platform/knox-certifications.

May vary between operating systems and devices.

Contact Merge Communications

info@merge.nz

0800 77 55 33

www.mergecom.co.nz

Contact Media PA

phillip@mediapa.co.nz

027 458 7724

www.mediapa.co.nz 

Reference1: https://citizenlab.ca/2023/10/finding-you-teleco-vulnerabilities-for-location-disclosure/

Reference2: https://www.newshub.co.nz/home/lifestyle/2024/06/iphone-android-users-warned-of-dangerous-zero-click-attacks-here-s-a-simple-method-to-protect-yourself.html

Reference3: https://www.economist.com/science-and-technology/2024/05/17/it-is-dangerously-easy-to-hack-the-worlds-phones