News

The Content Bucket – How to Create a Powerful Online Presence

23 November 2022
Oliver Knight
No comments
Categories: News

Content themes – or the content bucket method – are a brilliant way to help you create content and put together a practical social media plan for your business.

You want your social channels to be a fountain of engaging content for people to come back to. One of the biggest mistakes a lot of businesses make is just talking about themselves on their channels all day long, which can get a bit boring for your audiences.

But what else could you talk about? This is where the content buckets come in. The content bucket method will help you to diversify your content and share information that is relevant and helpful for your audiences.

Think about what your audiences are interested in, other than your business. Write down a whole list of potential topics. Some of these will then become your content buckets.The purpose of your content buckets is to ensure your content is interesting for your audiences so they want to follow you. This framework will also help you with an abundance of ideas and bring structure into your social media approach.

Here are a few examples and must-have content buckets for your business.

Authority content – how to 

This type of content is very popular. The purpose of authority content is to share your hottest tips and knowledge in order to build your authority and credibility. This type of content will help you demonstrate your expertise and build trust with your audiences.

  •  Hairdressers: How to style your hair in five minutes or less 
  •  Interior designers: The five interior design hacks that will transform your living room
  •  Consultants: How to put together your business plan with these three simple steps.

Industry news and trends 

Industry news and trends are another essential content bucket for your business. This is where you share information and the latest news in your industry. What are the latest trends? What does the future look like? What’s happening right now that might be of interest to your audiences? This type of content is especially popular on LinkedIn.

Here are a few examples:

  •  Chiropractors: The latest innovations in biotech
  • Restaurants: Food trends of the year
  • Graphic designers: The colour of the year.

Behind the scenes

Behind the scenes content is one of the most popular content buckets. People absolutely love seeing behind the scenes of a business because it shows your humanity – so make sure you keep it real. This type of content includes introducing team members, showing your audiences your workspaces, a tour through your offices and a picture of your team at team dinner or movie night.

Read More

MAD Media Launches New Digital Billboard Site in Hamilton

21 November 2022
Oliver Knight
No comments
Categories: News

MAD Media has opened up a realm of opportunities to cover a market with the best reach at the best price. Providing advertising that can update content regularly, is cost-effective and worth the investment for businesses for maximum distance.

The new digital billboard at the western end of Wairere Drive is an addition to the popular Pukete site.

Digital boards allow you to bridge the gap between old and new, captivating the ‘modern’ audience. Modern marketing has changed in a world tailored to attract and engage. As a result, they are fast becoming the go-to for many businesses marketing campaigns.

MAD Media is a local business that understands the challenges many small businesses/start-ups face when navigating their advertising.

Producing advertising that is both affordable and accessible is at the forefront of their minds.

MAD Media offers the most cost-effective advertising packages available on their sites from $150 plus GST per week for over 2000 advertisements. MAD Media has designed advertising packages with the SME market in mind, curating options to suit businesses marketing needs. Advertisers can now target a total audience of 133,000 visuals per day.

This combination offers an extensive audience reach at the lowest cost across two sites. For under $400 per week and 3000 advertisements, your business can reach a broad reach across Hamilton.

MAD Media also offers the following:

  • No installation costs or swap-out charges, no hidden fees -the prices cover everything
  • No long-term contracts or agreements to sign. You can start and finish at any time.
  • An in-house design team to work with you to create a design for you at absolutely no charge.
  • You can have multiple advertisements running at once.

We make it easy. Running a business is a full-time operation, so planning your advertising can be removed from the to-do list. We are here to help and have had great success with all types of businesses who advertise with us.

We love supporting local businesses – get in touch today and let MAD Media get your
business up in lights!

Contact MAD Media today:  https://mad.nz/contact/

Discover the secret sauce to successful networking events and the experiences that money can’t buy.  

16 November 2022
Oliver Knight
No comments
Categories: News

Networking too often feels transactional and not relational. Who wants to talk to people when they are trying to sell you something all night? This is where the key to successful and most importantly, valuable networking comes to a tipping point. It is all about the people.

Relationships build trust and from trust you build partners. ‘Givers gain’ is the principle to lead networking with. More so, you are not a salesman all night, you become a relationship to other businesses. This doesn’t only build business between the relationships but it widens the scope for referrals. People refer you when they trust your output.

Appeal to like-minded business people that you can socialise with. You need to believe and trust in people before you can refer them to people in your already established network.

When people like others, they perceive a vision of success for them. Again, ‘givers gain’. Transactional business has no pride in it.

Networking becomes infinitely more successful when personal relationships are built. You start to believe in others, you want them to be successful. This is where the magic happens.

People love talking about themselves. Relate this to “flame and wax” attitude. When people are in their flame, they are excited, they love what they do and it breeds good relationships. People in their wax take the energy away, and it shows.

When you come with a ‘sell’ mindset, it comes across shallow. Transactional events feel slimy. Be open minded, discover new areas.

People want to know who you are, don’t be afraid to tell them. Networking events become priceless when it’s a human library, not a sales pitch.

Business Connect strives to build and maintain valuable relationships. At these events, you don’t just sit around and talk. You drink wine, eat good food, you build a community of success and fun. Culture is the secret ingredient to a successful organisation.

Apart from all the fun and food, there are valuable growth opportunities that Business Connect provides. These only become more valuable as more relationships are made.

Read More

A New Form of Networking

28 October 2022
Oliver Knight
No comments
Categories: News

The Power of Networking Through Business Connect

Business Connect is the way forward in business networking connecting with like-minded people in business and making a difference in the world.

Networking impacts your business and network, enabling you to strengthen your business connections.

Interacting with people will keep your business on track, keep up with current trends and meet prospective clients, partners, and mentors.

Benefits of Business Connect Networking:

  • Fresh Ideas
  • Raise your profile
  • Advance your career
  • Access to job opportunities.
  • Gain more knowledge.
  • Career advice and support.
  • Build confidence.
  • Gain a unique perspective.
  • Develop long-lasting personal relationships.


Networking can be daunting, so Business Connect is an excellent place to start. It will help you to broaden your interaction with a diverse range of business owners and keep an open mind.

Prepare:

  • How will you introduce yourself and your business?
  • What three key points would you like someone to know about your business?
  • Are there areas of your business that need modifying?
  • Are there opportunities to collaborate with new suppliers or other businesses?
  • Are there new customer markets you would like to explore?
  • How can you make it easy for new contacts to follow up with you after the event, e.g. business cards and product samples?


The essential part of business networking is showing up. Regularly engaging with contacts strengthen business relationships, forming trust and supporting business goals.

Business Connect meetings can help develop relationships. Being in business can be stressful, so connecting, engaging with others and sharing ideas provide opportunities to overcome obstacles for business growth.


The power of networking provides:

  • access to knowledge and resources
  • improving your skill set and
  • It helps to develop your business and build long-lasting relationships.


Networking is both satisfying and empowering. So why not join the business networking trend and set your business on the right path with Business Connect?

Phillip Quay
CEO /Founder
phillip@mediapa.co.nz
Business Connect – By Media PA
P: 0274 587 724

New Age Business Environments Require New Age Solutions – Business Connect Continues to Strengthen its Foundation at the Heart of Success for All Members

14 October 2022
Oliver Knight
No comments
Categories: News

Since its inception in late 2021, Business Connect has set out to bring new life to the social support community. Business Connect is a powerful community that cultivates a unique opportunity for all members to find the answers they need in their work and personal lives. Not limited to any profession or industry, Business Connect promotes diversity as one of its many points of difference.

Business Connect is more than a traditional networking community. Rolling up their sleeves and helping members with precise insight into modern business challenges is what Business Connect do.

Business Connect is business education and a foundation for any aspiring individual wanting to make a difference in their field of expertise.  

“Business Connect is growing quickly, and I’m lucky to be a part of it. We’re seeing success stories poor out of this community. People come alive at the Business Connect events.” – Joel Mounsey, Business Connect.

Joel is the Communications Coordinator & Business Developer for Business Connect. Joel is a young professional looking for new ways to push the status quo and create purposeful new ideas which help others in the community. Joel was quick to get on board the Business Connect opportunity.

“I enjoyed working with Phil and his team, every day was a fresh experience full of value.” “Phil creates an exciting entrepreneurial work environment which is very unique and empowering.” – Joel Mounsey

Joel is driven to create and inspire, with everything he does. Joel looks to further his partnership with Business Connect and offers marketing, communications, and leadership services to the Business Connect community.

Joel graduated from the University of Waikato in 2021 with a bachelor’s degree specialising in marketing and public relations. 

“I want to pursue business and continue to grow my marketing experience in content creation, and storytelling and stay up to speed with the latest marketing technologies that help businesses maintain and build relationships.”

Joel created Lads Army; a men’s mental health support group with a group of like-minded mates whom all saw the desperate need for such a community. Lads Army has expanded to a supportive online community that holds meetings every fortnight. Lads Army looks to partner with Business Connect as they aim to reach more individuals in need of this service.

Business Connect are hosting their next event at The Cook, Hamilton East at 5:30 pm on August 17th.

The night promises to inspire and connect all who attend. At Business Connect events you never leave empty-handed.