MAD Media, a leading North Island Billboard Company for SMEs on Why and How You Should Advertise During the Holidays

In the ever-evolving landscape of digital marketing, seizing the right opportunities is paramount. As the holiday season unfolds, businesses are presented with a unique window of opportunity to elevate their campaigns. MAD Media explores the dynamic fusion of advertising and digital billboards, providing insights into why advertising during the next two months is crucial and how to effectively capture attention.

Why Advertise During December and January?

Holiday Shopping Frenzy: The months of December and January mark the peak of holiday shopping. Digital advertising during this period ensures your brand is top-of-mind when purchasing decisions are made.

Increased Traffic: With people spending more time out and about during the holiday season, the advertising landscape, online and outside, becomes a bustling marketplace.

Year-End Sales Boost: For many businesses, the end of the year signifies a final push to meet sales targets. Strategic digital advertising can significantly contribute to achieving and exceeding revenue goals.

Sustain Through January: Extend your campaigns into January to capitalize on post-holiday sales, gift card redemptions, and the ongoing festive spirit. This ensures a prolonged and impactful presence in the minds of consumers.

Capturing Attention Beyond Traditional Channels

Diversify Your Digital Strategy: Don’t solely rely on conventional digital platforms like Google AdWords or newspaper ads. Expand your horizons by integrating digital billboards into your marketing mix. Digital Billboards provide a visual feast, creating a lasting impact on audiences.

Target with Precision: Identifying your target audience is the foundation of a successful campaign. Leverage data analytics to understand the demographics, interests, and behaviours of your audience. Digital billboards can be strategically placed in locations frequented by your target demographic, ensuring maximum exposure.

Embrace Creativity in Design: The design of your digital billboards is critical. Craft visually compelling and holiday-themed advertisements that evoke emotion and resonate with the festive spirit.

Real-Time Engagement: Digital billboards offer the flexibility of real-time content updates. Use this feature to your advantage by incorporating dynamic content, countdowns to special events, or flash sales.

The Perfect Blend: Digital Marketing and Digital Billboards

Incorporating digital billboards into your digital marketing strategy during the holiday season provides a dynamic synergy. The visual impact of billboards complements online campaigns, reinforcing brand presence and fostering a holistic brand experience.

As we approach the festive season, the collaboration of digital marketing and digital billboards emerges as a powerful strategy. Make the most of MAD Media’s digital billboards in New Plymouth, Hamilton, The Base, Whanganui and Taupo.

MAD Media encourages marketers to leverage the visual allure of billboards, targeting specific audiences and creating a memorable holiday brand presence that resonates far beyond the screen. This holiday season, let your digital campaigns shine bright with the brilliance of digital billboards.

CONTACT MAD today:  https://mad.nz/contact/

Contact Phillip Quay
phillip@mediapa.co.nz
0274 587 724
www.mediapa.co.nz
facebook.com/mediapa

The Role of Soil Health in Sustainable Agriculture Practices in New Zealand – Opinion piece by Hamilton- based soil scientist Dr. Gordon Rajendram

In New Zealand, agriculture is a cornerstone of the economy, and the country is renowned for its pristine landscapes and vibrant ecosystems. However, the sustainability of this vital sector, with implications for Farm profitability and addressing challenges like Inflation in New Zealand, hinges on the health of its soils and Soil fertility in New Zealand. Soil health, as emphasized by Soil scientist Gordon Rajendram, plays a pivotal role in shaping sustainable agriculture practices in New Zealand, and here we delve into how it affects the nation’s farming systems.

Opinion: Dr Gordon Rajendram

Enhancing Soil Health and Importance of Soil Health: Nutrient Cycling: Healthy soils, as highlighted by Gordon Rajendram Hamilton, are efficient at cycling and supplying essential nutrients to crops, addressing the Importance of soil health and Soil fertility. Sustainable farming practices, such as crop rotation and cover cropping, maintain soil fertility without overreliance on synthetic fertilizers, reducing environmental impacts, and ultimately impacting Fertilisation and Farm profitability.

Water Retention: Soil health contributes to the ability of soils to retain moisture, addressing concerns related to the Recession. In a country prone to both droughts and heavy rainfall, well-structured soils reduce water runoff and erosion, ensuring a stable water supply for crops and contributing to Soil fertility.

Resilience to Climate Change and Soil Health: New Zealand is not immune to the effects of climate change and Inflation in New Zealand. Healthy soils with a high organic matter content act as carbon sinks, mitigating climate change by sequestering atmospheric carbon dioxide, and addressing the Importance of soil health.

Sustainable Agriculture Practices and Farming Practices in New Zealand: Precision Agriculture: Modern technology allows farmers to monitor soil health with precision, contributing to Farming Practices in New Zealand. Soil testing and mapping enable targeted interventions, reducing the use of resources while optimizing crop yields, impacting Farm profitability.

Reduced Tillage and Soil Health: No-till or reduced-till farming minimizes soil disturbance, preserving its structure and reducing erosion. This practice is essential for maintaining soil health and promoting sustainable agriculture, underscoring the Importance of soil health.

Biodiversity Promotion and Farm Profitability: Soil health is closely linked to biodiversity, contributing to Farm profitability. Sustainable agriculture practices include maintaining hedgerows, wetlands, and forests to provide habitats for beneficial organisms that enhance soil health and address challenges related to Inflation in New Zealand.

Organic Farming and Soil Health: The organic farming sector in New Zealand is growing as it relies on practices that prioritize soil health, emphasizing Fertilisation strategies. This includes the use of organic matter-rich compost, reduced chemical inputs, and crop diversification.

Education and Research and Importance of soil health: New Zealand invests in educating farmers about the importance of soil health and supports research to develop new techniques and practices that sustain soil quality over the long term, underscoring the Importance of soil health and addressing challenges like Inflation in New Zealand and Recession.

Conclusion and Soil fertility: Soil health is the linchpin of sustainable agriculture practices in New Zealand, impacting Soil fertility in New Zealand. As the nation seeks to balance the economic importance of farming with its commitment to environmental conservation, nurturing and maintaining healthy soils is a vital step toward a sustainable and resilient agricultural future. By recognizing the fundamental role of soil health, New Zealand is on a path to preserving its vibrant landscapes, ensuring food security, and mitigating the impacts of climate change, ultimately impacting Soil fertility and addressing challenges related to Farm profitability and Inflation in New Zealand.

Contact Dr. Gordon Rajendram

021 466077

rajendram@xtra.co.nz

www.gordonrajendramsoilscientist.co.nz

Contact Phillip Quay

Phone: 0274 587 724

Email: phillip@mediapa.co.nz 

Website: https://mediapa.co.nz/ 

Facebook: facebook.com/mediapa

Wayne Cooney, Waikato Insurance Broker: Navigating the Insurance Maze with Integrity

In the complex world of insurance, the mantra of “full disclosure” echoes loudly, and no one understands its importance better than Wayne Cooney, a seasoned insurance broker. With an unwavering commitment to his clients, Wayne emphasizes the critical nature of openness when it comes to their insurance needs.

Wayne Cooney, your go-to Insurance Broker

Wayne Cooney positions himself as the go-to adviser for those navigating the intricate terrain of insurance. His clients attest to his accessibility, responsiveness, and ability to expedite results with an urgency that matches the dynamic nature of their needs. Wayne’s philosophy centres on the principle that full and honest disclosure is the linchpin of a successful insurance relationship, a belief underscored by recent real-life examples.

In one instance, clients faced the abrupt cancellation of their first home insurance due to the non-disclosure of recent criminal convictions. The red flag raised by this omission forced the unfortunate sale of their home. Similarly, a fraudulent claim for a lost phone unravelled when the phone company traced the device to the claimant’s own home during the insurer’s assessment, exposing the deceit.

Another poignant case involved a client struggling to secure insurance cover two years after a fraudulent vehicle claim. The repercussions of dishonesty in insurance dealings were palpable, with the client still grappling with the fallout. These stories serve as cautionary tales, highlighting the enduring consequences of failing to disclose crucial information.

Wayne Cooney’s key learnings from these cases are crystal clear. Clients must divulge everything when their go-to-adviser asks those pivotal questions. Changes in circumstances should prompt immediate communication with the adviser, as insurers have the means to scrutinize cover and claims history comprehensively. Honesty is not only the best policy but the only one that ensures a client’s peace of mind.

Insurers, Wayne insists, welcome queries when clients experience changes, as it allows for adjustments in coverage to reflect the evolving risk landscape. Non-disclosure, he emphasizes, is not only dishonest but can haunt clients for years, as insurers perceive it as a red flag with lasting costs. Wayne Cooney stands as a beacon, guiding clients through the insurance maze with integrity, transparency, and a commitment to their long-term security.

Do you need to take a look at your insurance coverage? Give Wayne Cooney your go-to insurance broker a call for a free quote or review today!

Contact Wayne Cooney

Cooney.wayne@gmail.com

021 347 640

www.waynecooneyinsurancebroker.co.nz

facebook.com/waynecooneyinsurancebroker

Contact Phillip Quay

Phillip@mediapa.co.nz

027 458 7724

www.nzbusinessconnect.co.nz

facebook.com/nzbusinessconnect

NZ Business Connect Announces Expansion Plans At Festive Networking Extravaganza at Rua Resort: A Christmas Event with Purpose

NZ Business Connect, the latest networking craze, has announced plans to expand to other parts of New Zealand in 2024.

Phillip Quay, founder of NZ Business Connect said the networking group will expand to Rotorua, Taupo, the Hawke’s Bay and New Plymouth in the first half of 2024 as the demand for this unique and powerful new wave of networking is growing fast throughout the country. It already has groups operating in Hamilton and Tauranga.

The networking group is launching a new app in 2024 for enhanced communication accessibility for registered members. This will be an extension of the Business Connect experience and allow a space for members to stay connected with each other 24/7.

NZ Business Connect also announced that it will extend itself into an e-commerce platform next year– becoming an industry-leading Business-to-consumer networking organisation. Giving a rare opportunity for members to sell their products to a global audience.

“NZ Business Connect is something really different. It’s a space for each one of its members to make their own and continue to foster these important relationships on your own,’’ says Phillip Quay.

NZ Business Connect, committed to empowering communities, hosted an unforgettable Christmas event at the enchanting Rua Resort in Temple View, Hamilton. This picturesque bed and breakfast was the backdrop for an evening of celebration, camaraderie, and goodwill.

Nestled in the rolling hills, Rua Resort provided the perfect setting for NZ Business Connect’s festive gathering. With its charming ambience and scenic surroundings, attendees were captivated by the spirit of the season as they mingled and forged new connections.

Venue sponsor Rua Resort

Phillip Quay, Business Connect Director, orchestrated an evening that expressed the essence of Business Connect and the Christmas spirit.

Phillip is self-motivated, adaptable and driven to succeed by a personal desire to see other people of all cultures grow in their lives. NZ Business Connect is his latest project and is the result of his desire to have a networking group with a major emphasis on telling the stories of businesses from the human-interest perspective and driving them into the world of digital marketing and awareness of social issues. This networking group will be leaders in digital education in such areas as artificial intelligence (AI).

Business Connect partnered with the Waikato Women’s Refuge charity to raise awareness and support for their crucial work in providing safety and support for women and children affected by domestic abuse.

As attendees indulged in the festive atmosphere and engaged in lively conversations, they also contributed generously to the Women’s Refuge charity. Gratitude and joy of giving were at the forefront of this event, reminding everyone of the true meaning of the holiday season.

In the spirit of gratitude, key members of Business Connect were asked to reflect and share what they were most appreciative of. Having sponsored the event once again, Ivan Bellaire of Plant Recycle shared his gratitude for Business Connect for coming together and collectively expressing compassion towards each other and honourable causes. 

“I’d like to express my gratitude to Phillip for making these events possible – leading the way for new, empowering relationships and a bright future for us all” – Ivan Bellaire

Business Connect were thrilled to have Gorgeous Creatures as a sponsor, who are a unique home decor boutique. Specialising in transforming homes with extraordinary pieces of nature. Gorgeous Creatures bring the beauty of the natural world into your living space.

Event prize sponsor Gorgeous Creatures

Gorgeous Creatures prize winner Jenna Grbin of Bird Machine also brought Christmas cheer to the event with a beautiful live performance. Everyone in the room got up and danced the night away with Jenna.

Ricki Cotter, owner of Tauranga-based Topline Carpenters and Business Connect Bay of Plenty Regional Manager,  also shared a few words on gratitude.

“It’s awesome to see everyone coming together and sharing their passions for what they do and how they are serving their communities” – Ricki Cotter

With social giving at the heart of Business Connect, attendees were introduced to women’s refuge and the amazing work they are doing. Phillip Quay, Business Connect Director, also introduced Here2Care and Lads Army, two causes dedicated to helping their communities grow stronger.

Contact Phillip Quay

Phone: 0274 587 724

Website: www.nzbusinessconnect.co.nz

Email: phillip@mediapa.co.nz

Facebook: facebook.com/nzbusinessconnect

Festive Fun Unveiled: Go Street Restaurant and Bar’s Picks for Family Delight in New Plymouth

As the holiday spirit sweeps across New Plymouth, Go Street, your go-to family-friendly restaurant, is thrilled to present an array of exciting activities and events to make this festive season unforgettable for the kids. Don’t miss out on a meal at Go Street while you are out exploring!

1. Goldilocks and the Three Bears at 4th Wall Theatre:

Kick off the holiday celebrations with a touch of theatrical magic. On Thursday, 14 December 2023, at 7:00 pm, join Goldilocks on a mysterious journey to uncover her past, encountering adventure, silly royalty, and a bear family on holiday.

2. Christmas Day Extravaganza at Novotel:

On Monday, 25 December 2023, from 11:00 am to 1:00 pm, Novotel New Plymouth Taranaki Hotel invites families to indulge in the fifth year of Christmas Day celebrations. Enjoy a full festive buffet with all the trimmings and none of the mess.

3. Extravaganza Fair Summer Tour at New Plymouth Raceway:

Roll up, roll up! On Saturday, 16 December, and Sunday, 17 December 2023, the Extravaganza Fair Summer Tour lands at New Plymouth Raceway from 9:00 am onwards. This community-centred event promises a weekend filled with music, shows, stalls, rides, and delectable food. With free entry for kids and a gold coin entry for adults, it’s a carnival experience for the whole family.

4. Dream11 Super Smash at Pukekura Park:

Get ready for a day of family-friendly fun at Pukekura Park on Friday, 29 December 2023, from 12:30 pm. Catch the excitement of the Dream11 Super Smash T20 doubleheader featuring Central Stags & Hinds. Let the kids chase the crazy mascot, The Stag, and enjoy the action-packed cricket along with gourmet food trucks, a coffee cart, and an ice cream van.

5. BNZ Breakers vs Melbourne United at TSB Stadium:

On Friday, 12 January 2024, at 7:30 pm, TSB Stadium hosts the high-energy clash between BNZ Breakers and Melbourne United. Don’t miss this thrilling basketball experience, perfect for a family night out. With seating and packages to suit everyone.

6. TSB Festival of Lights at Pukekura Park:

The highly anticipated TSB Festival of Lights will illuminate Pukekura Park from Saturday, December 16, to Sunday, January 21. This spectacular event, running throughout the summer holidays, promises enchanted evenings with illuminated gardens, captivating light displays, and live performances. Make sure to mark your calendars for this dazzling finale, creating magical memories for families as we bid adieu to the festive season in style.

As the curtain rises on this festive season, Go Street is delighted to host you for family-friendly eating in New Plymouth. Embrace the joy, laughter, and shared moments with your loved ones in New Plymouth’s vibrant community.

Contact Go Street

Phone Line: 067590902

Email: Contact@gostreet.co.nz

Website: www.gostreet.co.nz

Contact Phillip Quay

Phillip@mediapa.co.nz

027 458 7724

www.nzbusinessconnect.co.nz

facebook.com/nzbusinessconnect

Exploring the Backyard these Holidays: Rua Resort’s Guide to Hamilton’s Festive Events

Rua Resort, a charming boutique B & B in the Temple View neighbourhood of Hamilton, invites guests to explore the joyous spirit of the season with a curated list of five must-attend events happening in December.

1. The Amazing Dinosaur Discovery – Saturday, 2 – 17 December 2023

Embarking on a journey back in time, visitors can explore the prehistoric world of dinosaurs at “The Amazing Dinosaur Discovery,” located just a stone’s throw away from Rua Resort at the FMG Stadium. Over 30 lifelike dinosaurs, including the iconic Tyrannosaurus Rex, the majestic Brachiosaurus, and robotic raptors, await in this interactive experience. With 90-minute sessions and doors opening at designated times, it promises a thrilling adventure for attendees of all ages.

2. Bill Bailey – Thoughtifier – Monday, 4 December 2023 8pm

In a world dominated by machines, “Thoughtifier” offers a unique celebration of human thought. Led by the captivating Bill Bailey, this magical, musical mystery tour explores the history of human thought with whimsy and contemplation. Topics range from whales and biophilia to unrequited love, all amplified with music, providing a delightful journey through the quirks and wonders of our flawed humanity.

3. Sweet Caroline Tour: A Tribute to Neil Diamond – Saturday, 9 December 2023 8pm

Step back into the glory days of music with “The Sweet Caroline Tour,” a live tribute concert featuring a world-class international band. Rediscover well-loved classics like Sweet Caroline, Cherry Cherry, Red Red Wine, and more in this specially produced theatrical performance, bringing back the nostalgia of Neil Diamond’s timeless hits.

4. Waikato’s Christmas Market – Saturday, 9 December 2023 (9am – 4pm)

Embrace the festive spirit at Waikato’s Christmas market, located at the beautiful grounds of Claudelands. Featuring quality artisan goods, handcrafted gifts, fine art, skincare, wooden toys, leatherware, candles, and fresh food, the market showcases the talent of local enterprises. Held at the fabulous Barn, this festive market promises a magical and charming Christmas experience.

5. Christmas at the Cricket – 22nd December 2023 2pm

Join the Northern Brave for their first home fixture, where the excitement of cricket meets the joy of the holiday season. The Northern Brave will engage in back-to-back T20 action against the formidable Central Hinds and Stags all afternoon. This promises to be an extraordinary cricketing experience, marked by the spirit of celebration.

As Rua Resort reflects on a year filled with warmth, laughter, and discovery, in the picturesque Temple View neighbourhood of Hamilton, the team eagerly anticipates the adventures that the coming year holds. Rua Resort looks forward to welcoming guests into their charming B&B in the year ahead. Happy holidays!

Contact Rua Resort

(021) 617 003

(+64) 7 847 0407

ruaresort@gmail.com

https://www.ruaresort.com/

Contact Phillip Quay
phillip@mediapa.co.nz
0274 587 724
www.mediapa.co.nz
facebook.com/mediapa

The Impact of Climate Change on New Zealand Soils: Challenges and Adaptations- An opinion piece by Hamilton-based leading soil scientist Dr. Gordon Rajendram

New Zealand, a picturesque nation with a strong agricultural tradition and prominent soil scientist Gordon Rajendram Hamilton, is not immune to the global effects of climate change. The warming climate is bringing forth significant challenges to the country’s soils, affecting Soil fertility in New Zealand, but New Zealand is also demonstrating a commitment to innovative adaptations. Here, we explore the key challenges and adaptation strategies in point form, emphasizing Soil fertility, Fertilisation, and the Importance of soil health:

Opinion: Dr Gordon Rajendram

Challenges: 

Soil Erosion and Farm profitability: More frequent and intense extreme weather events, such as heavy rainfall, prolonged droughts, and severe storms, lead to soil erosion, disrupting agriculture and ecosystem stability, and impacting Farm profitability.

Microbial Disruption and Soil Health: Rising temperatures alter the distribution of soil microorganisms and the composition of organic matter, impacting nutrient cycling, soil fertility, and overall soil health, emphasizing the Importance of soil health and Soil fertility.

Carbon Loss and Inflation in New Zealand: Reduced soil carbon content due to climate change releases stored carbon back into the atmosphere, exacerbating the greenhouse effect and contributing to challenges related to Inflation in New Zealand and Recession.

Adaptations: 

Advanced Land Management and Farming Practices in New Zealand: Contour farming, cover cropping, and reforestation techniques prevent soil erosion, supporting agricultural systems and ecosystem health, contributing to Farming Practices in New Zealand and addressing Soil fertility.

Implementation of no-till farming and Soil health: Reduces soil disturbance, enhances soil moisture retention, and increases carbon storage, ultimately impacting Soil fertility and the Importance of soil health.

Innovative Agriculture and Farm profitability: Research and innovation focus on developing climate-resilient crops and pasture species that can thrive in changing conditions, addressing Farm profitability.

Drought-Resistant Species and Soil Health: Develop drought-resistant crops and pasture species to ensure food security in the face of shifting precipitation patterns, emphasizing the Importance of soil health and Fertilisation.

Low-Input Farming and Soil Health: Promote low-input farming systems to reduce the reliance on synthetic fertilizers and pesticides, improving soil health and reducing environmental impacts, impacting Fertilisation.

Sustainable Land Management and Farming Practices in New Zealand: Emphasis on sustainable land management practices that recognize the interconnection between soil health, food security, and environmental sustainability, contributing to Farming Practices in New Zealand and addressing Soil health.

Water Quality Preservation and Farm profitability: Implement strategies to counter sedimentation in rivers and lakes caused by soil erosion, ensuring water quality remains high, contributing to Farm profitability.

Education and Awareness and Soil Health: Increase public and farmer awareness about the importance of soil health and climate-resilient agricultural practices, underscoring the Importance of soil health and Soil fertility. New Zealand’s proactive approach to addressing the impact of climate change on its soils serves as an example for the world. By recognizing the challenges related to Soil health, Farm profitability, and Soil fertility, and embracing innovative adaptations, New Zealand strives to protect its fertile soils and iconic landscapes for future generations while mitigating the consequences of climate change.

Contact Dr. Gordon Rajendram

021 466077

rajendram@xtra.co.nz

www.gordonrajendramsoilscientist.co.nz

Contact Phillip Quay

Phone: 0274 587 724

Email: phillip@mediapa.co.nz 

Website: https://mediapa.co.nz/ 

Facebook: facebook.com/mediapa

Joyful News: State Highway 25A Will Reopen in the Coromandel in Time for Christmas, Bringing Prosperity to 1093 Tairua Whitianga Road

In a delightful turn of events, travellers planning their holiday journeys have reason to celebrate as State Highway 25A, the vital route connecting Kōpū to Hikuai, is set to reopen just in time for Christmas this year. This eagerly anticipated announcement comes as a relief for locals and visitors alike, ensuring smooth and efficient travel during the festive season. 1093 Tairua Whitianga Road will finally be seeing the usual traffic flow before cyclone Gabriel.

State Highway 25a after Cyclone Gabriel

After months of dedicated efforts and extensive repairs, the New Zealand Transport Agency (NZTA) has completed the necessary upgrades and maintenance on State Highway 25A quicker than planned. The road, which had experienced disruptions due to Cyclone Gabriel earlier this year, is almost ready to welcome travellers back with open lanes and a renewed sense of accessibility.

For holidaymakers planning to explore the stunning Coromandel Peninsula or those heading to popular destinations like Pauanui or Tairua, the reopening of State Highway 25A is a timely gift. The scenic drive, known for its picturesque landscapes and charming roadside attractions, will once again be a seamless route for those embarking on Christmas adventures.

With the highway set to reopen, the farm at 1093 Tairua Whitianga Road is poised to experience a resurgence of interest and prosperity. The improved connectivity ensures that potential buyers, farmers, and agricultural enthusiasts can easily access the property, exploring its vast potential without the hindrance of detours or road closures.

As families plan their holiday travels and potential buyers explore the region, the farm at 1093 Tairua Whitianga Road becomes an attractive prospect, now seamlessly connected to the broader network of roads. The revival of State Highway 25A not only enhances the overall appeal of the property but also ensures that the surrounding communities and businesses thrive with increased accessibility.

As we approach the festive period, the news of State Highway 25A reopening serves as a reminder of the resilience of communities and the dedication of those working behind the scenes to ensure smooth transitions and connections. Whether you’re a local resident or a holiday adventurer, the road is now clear, inviting everyone to traverse its scenic path and make the most of this Christmas on the Coromandel Peninsula.

For those with a vision for agricultural prosperity, 1093 Tairua Whitianga Road is not just a property; it’s an opportunity to shape the future of New Zealand’s rural landscape.

For more information and a visual tour of the property, visit:

www.facebook.com/1093TairuaWhitiangaRoad

https://www.instagram.com/1093tairuawhitiangaroad/

https://www.linkedin.com/company/1093tairuawhitiangaroad/

https://drive.google.com/drive/folders/15dCPUXnaQtmqPW8fNH57koSpUVEzH56A?usp=drive_link

For inquiries, please contact Phillip Quay:

Email: Phillip@mediapa.co.nz

Mobile: 027 458 7724

Website: www.nzbusinessconnect.co.nz

Facebook: facebook.com/nzbusinessconnect

New Age Business Environments Require New Age Solutions – NZ Business Connect Continues to Strengthen its Foundation at the Heart of Success for All Members

Since its inception in late 2021, NZ Business Connect has set out to bring new life to the social support community. NZ Business Connect is a powerful community that cultivates a unique opportunity for all members to find the answers they need in their work and personal lives. Not limited to any profession or industry, NZ Business Connect promotes diversity as one of its many points of difference.

Joel Mounsey, NZ Business Connect

NZ Business Connect is more than a traditional networking community. Rolling up their sleeves and helping members with precise insight into modern business challenges is what NZ Business Connect do. NZ Business Connect is business education and a foundation for any aspiring individual wanting to make a difference in their field of expertise.  

“NZ Business Connect is growing quickly, and I’m lucky to be a part of it. We’re seeing success stories poor out of this community. People come alive at the NZ Business Connect events.” – Joel Mounsey, NZ Business Connect.

Joel is the Communications Coordinator & Business Developer for NZ Business Connect. Joel is a young professional looking for new ways to push the status quo and create purposeful new ideas which help others in the community. Joel was quick to get on board the NZ Business Connect opportunity.

“I enjoyed working with Phil and his team, every day was a fresh experience full of value.” “Phil creates an exciting entrepreneurial work environment which is very unique and empowering.” – Joel Mounsey

Joel is driven to create and inspire, with everything he does. Joel looks to further his partnership with NZ Business Connect and offers marketing, communications, and leadership services to the NZ Business Connect community.

Joel graduated from the University of Waikato in 2021 with a bachelor’s degree specialising in marketing and public relations. 

“I want to pursue business and continue to grow my marketing experience in content creation, and storytelling and stay up to speed with the latest marketing technologies that help businesses maintain and build relationships.”

Joel created Lads Army; a men’s mental health support group with a group of like-minded mates whom all saw the desperate need for such a community. Lads Army has expanded to a supportive online community that holds meetings every fortnight. Lads Army looks to partner with NZ Business Connect as they aim to reach more individuals in need of this service.

Contact Phillip Quay

Phone: 0274 587 724

Email: phillip@mediapa.co.nz

Website: www.nzbusinessconnect.co.nz

Soil Contamination and Remediation Efforts in New Zealand Urban Areas: An opinion piece by Hamilton-based soil scientist Dr. Gordon Rajendram

In New Zealand’s urban areas, soil contamination has become an increasingly pressing concern due to industrial activities, historical land use, and urbanization. Contaminated soils pose risks to human health, the environment, and overall urban sustainability, affecting Soil fertility in New Zealand. However, New Zealand has been actively addressing this issue through a range of remediation efforts, underscoring the Importance of soil health and addressing the challenges of the Recession.

Opinion: Dr Gordon Rajendram

Challenges and Fertilisation: Urban soil contamination in New Zealand can be attributed to a variety of sources, including past industrial operations, landfills, and chemical spills, affecting Soil health and necessitating Fertilisation strategies. Contaminants such as heavy metals, hydrocarbons, pesticides, and industrial chemicals can persist in the soil for extended periods, posing health risks to residents and potentially impacting local ecosystems, further emphasizing the Importance of soil health.

Remediation Strategies and Farm Profitability: Site Assessment: The first step in addressing soil contamination is a thorough site assessment to determine the extent and nature of the pollution. Soil sampling and analysis are essential for identifying contaminants and their concentrations, ultimately impacting Farm profitability.

Removal and Disposal: In cases of severe contamination, the most effective method may be to remove the contaminated soil and dispose of it safely at designated facilities. This is often necessary for areas with high levels of pollutants, which can have an economic impact due to Inflation in New Zealand and the Recession.

Bioremediation and Farming Practices in New Zealand: For less severe contamination, bioremediation techniques are used. This involves the use of microorganisms or plants to break down or sequester contaminants. Phytoremediation, using plants to remove or degrade pollutants, is a promising approach and relates to Farming Practices in New Zealand.

Soil Amendments and Inflation in New Zealand: Adding soil amendments, such as organic matter, can help in immobilizing or degrading certain contaminants. The addition of organic material can improve soil structure and enhance its ability to retain moisture and nutrients, thus addressing concerns related to Inflation in New Zealand.

Engineered Barriers and Soil Fertility: In some cases, it’s more practical to contain the contaminated soil using barriers like impermeable liners or caps, isolating the polluted area from the surrounding environment and preserving Soil fertility.

Educational Initiatives and Gordon Rajendram Hamilton: Public awareness and education programs are vital in urban areas to promote responsible land use practices, pollution prevention, and the reporting of potential contamination, as advocated by Soil scientist Gordon Rajendram Hamilton.

Success Stories and Soil Fertility: New Zealand has witnessed several successful soil remediation efforts in its urban areas, contributing to Soil fertility:

Kiwibank Stadium, Dunedin: This site was successfully remediated from its historical use as a gasworks and is now a major sports and entertainment venue. Wynyard Quarter, Auckland: The redevelopment of this former industrial area involved significant soil remediation efforts, making way for a vibrant waterfront community, and impacting Soil fertility. Rehua Marae, Christchurch: The contaminated site was transformed into a community hub following comprehensive remediation efforts, contributing to Soil fertility.

New Zealand’s urban soil contamination issues are met with a combination of regulatory oversight, scientific research, and community engagement, ultimately addressing the challenges of Recession and Inflation in New Zealand. The ongoing commitment to identifying, remediating, and preventing soil contamination in urban areas is essential for the health and sustainability of New Zealand’s cities and their residents while underscoring the Importance of soil health and Soil fertility in New Zealand.

Contact Dr Gordon Rajendram

Phone: 021 466077

Email: rajendram@xtra.co.nz

Website: www.gordonrajendramsoilscientist.co.nz

Facebook: www.facebook.com/GordonRajendramSoilScientist

Contact Phillip Quay

Phone: 0274 587 724

Email: phillip@mediapa.co.nz 

Website: https://mediapa.co.nz/ 

Facebook: facebook.com/mediapa