In today’s fast-paced digital world, where consumers are constantly bombarded with information, capturing and maintaining public interest is a challenging task for businesses. MAD Media recognises that one of the most effective strategies for ensuring a brand remains at the forefront of consumers’ minds is by regularly changing advertisements.
Ad fatigue occurs when consumers are exposed to the same ad repeatedly, leading to indifference or even annoyance. This is especially prevalent in the digital space, where audiences may encounter the same ad multiple times a day. Without regular updates, even the most creative campaigns can lose their impact. MAD Media counters this by advising clients to frequently refresh their ad content, ensuring their messaging remains effective.
Beyond preventing ad fatigue, regularly updated ads allow brands to showcase different facets of their story. Each new ad provides an opportunity to introduce new products, highlight seasonal events, or tap into cultural trends. MAD Media assists brands in crafting content that resonates with diverse audience segments, helping them stay top-of-mind and relevant.
Changing ads also enables brands to be more agile. The digital landscape is constantly evolving, with new platforms, technologies, and trends emerging rapidly. MAD Media helps brands adapt their advertising strategies to reflect th se changes, ensuring they remain relevant and compelling.
Additionally, regularly updating ads offers valuable insights. Each new campaign allows for testing different approaches, helping brands understand what resonates most with their audience. MAD Media uses this data-driven approach to optimise marketing efforts, enhancing the effectiveness of each campaign and informing long-term strategies.
Regularly changing ads is crucial for maintaining public interest. MAD Media helps brands navigate the complexities of the digital landscape by crafting fresh, engaging advertisements that prevent ad fatigue, enhance brand storytelling, and ensure agility, keeping brands at the forefront of consumers’ minds.
On August 28th, businesses in the Waikato region engaged in an informative presentation held at Robert Harris in Ruakura, Hamilton, hosted by NZ Business Connect.
Venue sponsor Robert Harris, Ruakura provided the perfect setting for members who were treated to an evening of knowledge and insight into the world of business training and the value it brings.
Business owners and entrepreneurs alike were presented with the latest strategic business training information and opportunities to help their business stay aligned with the current challenging economic climate.
Leading and unparalleled digital marketing agency, NZ Business Connect partnered with leading Hamilton-based digital marketing agency MediaPA to pioneer the event. MediaPA was able to utilise its supreme knowledge in the digital marketing sector to livestream the event on Facebook.
The August NZ Business Connect event engaged the audience with informative information around positive business training opportunities presented by guest speaker, Michael Shaw from Dale Carnegie. A role play between Tauranga Regional Manager, Ricki Cotter and guest speaker Michael Shaw, emphasised the importance of making strong customer connections.
The evening was highlighted by the generous sponsorship from Shammy and the team at Robert Harris Ruakura, and Media PA. The venue provided opportunities for attendees to engage in lengthy discussion around the importance of equipping your business with systems and strategies to put your business at the forefront of a customer’s mind.
In summary, the Business Training information evening hosted by NZ Business Connect was well received by those in attendance. Business owners gained more understanding about the importance of making business connections and the positive impact business training brings to set your business apart from competitors.
NZ Business Connect is excited to introduce our newest member, Shaper Edge Decorating, led by business owner Luke Galloway, a seasoned professional with 16 years of experience in the painting and decorating industry across England and New Zealand. Sharper Edge Decorating officially launched in March 2024, bringing top-notch interior and exterior painting, interior plastering, and spray-painting services to the Waikato region.
Luke’s expertise lies in delivering high-quality finishes through premium products and proven techniques. Whether it’s a fresh coat of paint for a home, a comprehensive refurbishment for a real estate agent, or a specialised project for a residential developer, Sharper Edge Decorating ensures every project is completed with precision and care. By staying up-to-date with the latest products and methods, Luke provides clients with knowledgeable advice, ensuring their vision is brought to life with the best materials available.
Serving a diverse clientele that includes homeowners, builders, real estate agents, residential developers, and business owners, Sharper Edge Decorating stands out for its personalised service. Luke works directly with clients, building strong relationships that result in exceptional project outcomes. This direct approach, combined with a commitment to excellence, honesty, respect, and trust, differentiates Sharper Edge Decorating.
As a business that values quality and client satisfaction above all, Sharper Edge Decorating is a valuable addition to NZ Business Connect. Looking ahead, Luke aims to grow a dedicated team while continuing to uphold the high standards that have made Sharper Edge Decorating a trusted name in the Waikato area. For those seeking reliable and expert painting and plastering services, Sharper Edge Decorating is your go-to for your next project.
In today’s digital age, many marketers are quick to dismiss traditional advertising methods in favour of flashy online campaigns. However, MAD Media firmly believes that billboards remain an indispensable tool in any comprehensive marketing strategy.
The Arguments Against Billboards
Critics of billboards often argue that they contribute to visual pollution, distract drivers, and may even negatively impact property values. Additionally, some believe that in the digital age, billboards are becoming outdated, offering limited effectiveness compared to targeted online ads. Environmental concerns are also raised, particularly regarding the production and energy consumption of billboards, especially digital ones. These arguments suggest that billboards might be more of a hindrance than a help in modern marketing strategies.
Why MAD Media Disagrees
MAD Media acknowledges these concerns but fundamentally disagrees with the anti-billboards stance. They argue that billboards, when strategically placed and creatively designed, enhance rather than detract from the visual landscape. A well-executed billboard can add character and vibrancy to an area, creating a memorable landmark. Furthermore, MAD Media believes that the distraction argument is overstated; when done right, billboards catch attention without causing undue disruption.
MAD Media emphasises the benefits of digital billboards in relation to environmental concerns. Unlike traditional billboards that require printed vinyl skins, which are often discarded after use, digital billboards are more environmentally friendly. They eliminate the need for printing and reduce waste, as the content can be updated instantly without physical materials. Digital billboards are also more cost-effective over time, as they avoid the recurring expenses of printing and installing new skins. MAD Media is committed to using eco-friendly materials and energy-efficient technologies to further minimise environmental impact.
Economical and High ROI
Despite what some digital enthusiasts may argue, billboards provide a high return on investment. The cost per impression is significantly lower than many online advertising methods. Billboards work around the clock, tirelessly promoting a brand without a need for intervention. This round-the-clock presence ensures consistent brand exposure.
Enhanced Local Targeting
Billboards excel in local targeting. They allow businesses to reach specific geographic areas effectively. For local businesses, this means directly connecting with potential customers in their vicinity. MAD Media tailors their billboard placements to maximise local engagement, driving foot traffic and boosting sales.
Complementary to Digital Campaigns
Rather than viewing billboards as competitors to digital marketing, MAD Media sees them as complementary. A cohesive marketing strategy integrates both traditional and digital methods. Billboards amplify online efforts, driving traffic to websites and social media pages. This synergy creates a multi-faceted campaign that engages audiences on multiple levels.
While digital marketing continues to grow, billboards remain a powerful and essential component of a successful marketing strategy. MAD Media embraces the enduring value of billboards and stands against the anti-billboard sentiment. By integrating traditional and digital methods, MAD Media creates comprehensive campaigns that drive real-world results. Businesses can trust MAD Media to elevate their brand with the timeless impact of billboards.
Contact MAD Media NZ
mad.nz /contact/
mail@mad.nz
P: 0800 2 GO MAD
Contact Media PA phillip@mediapa.co.nz P: 0274 587 724 www.mediapa.co.nz
NZ Business Connect introduces Clean Planet – Your local experts in commercial and residential cleaning solutions
We are thrilled to announce the latest member of NZ Business Connect, Clean Planet. For professional and reliable cleaning services for both commercial and residential properties, look no further than Clean Planet.
New Zealand’s only Sensitive Choice accredited cleaning company, Clean Planet has been at the forefront of providing health-focused, eco-friendly cleaning solutions since its beginnings in 2008. This innovative company was inspired by the need to deliver superior, health-centric cleaning services, and it has consistently upheld these values through its comprehensive service offerings and sustainable practices.
With a diverse range of services tailored to both commercial and residential clients, their service range includes commercial and domestic cleaning, zero emissions e-mowing, car valet, and carpet and floor care services. By partnering with businesses and families across various industries, Clean Planet ensure a clean, healthy, and productive environment for all.
As the leading property and facilities service provider in New Zealand, Clean Planet’s reputation for excellence is built on its commitment to quality and customer satisfaction. Their nationwide team of highly trained professionals ensures that every client receives the best possible care. This dedication to excellence is further demonstrated by their unique position as an eco-friendly service provider.
We’re the first cleaning company to come up with our own locally formulated and manufactured range of sustainably sourced, health-focused products. Our range of healthier, environmentally kinder cleaning products do not contain chemical culprits such as bleaches, EDTA and phosphates earning our range Sensitive Choice and BioGro organic certifications. Our products and cleaning techniques are safer for our community with focus on health and eco-friendliness not only benefits our customers but also contributes to a cleaner planet.
Led by CEO Tony Pattison and National Franchise Manager Abhi Lal Clean Planet has achieved significant milestones. They have exponentially increased their client base, secured and managed large tenders, and consistently maintained high customer satisfaction rates. Clean Planet’s core values revolve around creating cleaner and healthier environments, and their commitment to these values is evident in every aspect of their operations.
While Clean Planet expands its service areas nationwide and deepens community engagement through partnerships on sustainability initiatives, we are excited to support Clean Planet in its journey to make the world a cleaner, healthier place.
Since childhood, Haley Watts knew she wanted to be a tradie. Initially envisioning a career as a builder, Haley’s path took an unexpected turn during the COVID-19 pandemic. When the opportunity arose, she picked up a trowel and found her calling in plastering. After completing her apprenticeship and becoming qualified in November 2022, Haley took a leap of faith in January 2024, going self-employed and later establishing her business, Watts Stops, in June 2024.
Watts Stops specialises in providing high-quality plastering services, including Level 3/4/5 finishes, cove installation, and small GIB repairs. Utilising premium GIB products, Haley ensures each job is executed with precision and excellence. Her systematic approach guarantees a flawless finish, while her commitment to offering free measures and quotes, along with valuable advice and referrals to trusted tradespeople, sets her apart in the industry.
Targeting builders, homeowners, new house builders, renovators, and rental agencies, Watts Stops has quickly gained recognition in the Bay of Plenty. Despite being just 21 years old, Haley’s expertise and dedication have earned her repeat business from satisfied clients, notably builders impressed by her work quality. Notably, Haley stands out as the only female-owned and operated plastering business in the region, a testament to her resilience in a male-dominated field.
Driven by core values of equality, respect, honesty, and authenticity, Haley aims to foster a positive and inclusive work environment. Her vision for the future includes training apprentices and expanding her team, reflecting her passion for mentoring and sharing knowledge. In five years, Haley aspires to have a thriving business with a dedicated team and solid contracts, making a lasting impact on the industry. Outside of work, Haley enjoys playing football for Te Puke Football Club and spending time at the beach, embracing a balanced and fulfilling lifestyle.
We are excited to introduce our newest member, Jujhar Singh Randhawa, whose remarkable career and unwavering dedication to community service make him an invaluable addition to NZ Business Connect.
Since arriving in New Zealand in 1998, Jujhar has shaped an impressive career path, beginning as a Refrigeration Engineer in the Waikato region. In 2000, he founded JSR Refrigeration and Air Conditioning from the modest beginnings of his garage. His entrepreneurial spirit and determination have transformed this venture into a thriving business. Concurrently, he serves as the CEO and Managing Director of three other companies in Waikato: Zephyr Pure Air Ventilation, JSR Management, and Hillcrest Spinal Centre.
Jujhar’s impressive educational background features a Diploma in Mechanical Engineering, NZCE in Mechanical Engineering, a Trade Certificate in Electrical Engineering, and certification as a Registered Assessor. His expertise spans many areas, including walk-in chillers, freezer rooms, domestic and commercial air-conditioning, heat recovery, and ventilation systems.
Beyond his achievements, Jujhar is a dedicated community leader. He has served in numerous governance roles, including co-founder and chairman of I AM HE(R) Charitable Trust, president of the Indian Cultural Society Waikato Inc., and assistant secretary of the New Zealand Central Indian Association. His commitment to social giving is evident through his involvement with the Multicultural Advisory Board for NZ Police in the Waikato, the Child Cancer Foundation, and his role as a Justice of the Peace.
Jujhar’s contributions have been recognised with numerous awards, including the Hamilton Civic Award (2023), the Indian NewsLink Community Award (2019), and the ANZ Migrant Support Award (2016).
Jujhar is actively involved in fostering entrepreneurship and business growth, as demonstrated by his role as the Founder of the Ethnic Business Network, an Advisory Board Member of NZ Business Connect, and an entrepreneurship coach. His leadership and strategic direction have significantly impacted the organisations he serves.
We are confident that Jujhar’s rich experience, deep knowledge, and strong community values will greatly benefit NZ Business Connect’s network and the wider Waikato region. We look forward to supporting his endeavours and the positive impact he will undoubtedly bring.
Graeme (Harvey) Foote is a seasoned business advisor and change management specialist, renowned for his expertise in the print industry. His journey in business began at 24 when he purchased his first company. Full of enthusiasm but admittedly naïve, he quickly learned that business ownership is not only totally absorbing but can also be a lonely and sometimes difficult journey.
Through challenging yet transformative experiences, including navigating the Global Financial Crisis and enduring interest rates of over 20%, Graeme gained the knowledge and practical experience to succeed in a highly competitive business world under challenging economic conditions.
Career Highlights & Expertise:
Early Entrepreneurship: Graeme’s foray into business ownership at 24 taught him the multifaceted nature of running a company. His early start gave him a firsthand understanding of the challenges business owners face.
Industry Evolution: He has witnessed the shift from analogue to digital within the print industry, embracing high-risk scenarios that led to exciting and disruptive innovation.
Technology Implementation: A pivotal force in modernizing New Zealand’s print industry, Graeme oversaw the implementation of groundbreaking technology, enhancing productivity and minimising waste.
Team Dynamics Expert: With a passion for working with people, he excels at building and leading high-performing teams, ensuring that clear processes and structures are in place for business success.
Strategic Planning: Graeme thrives on analysing opportunities and asking, “what if?” to bring fresh perspectives to your business.
Why Work with Graeme?
Graeme offers invaluable business advice and strategy development tailored to your unique needs. As a seasoned mentor, with Advantage Business Advisors he provides insights into sales, financial planning, and growth for small and medium businesses alike. With a focus on robust systems and processes, he helps businesses build sustainable advantages.
His wisdom in leadership and trust-building can guide your team to excel, while his experience as an advisor ensures you receive the best possible help in achieving your goals.
“Working with people is one of the things I do best. High-performing teams working with clear processes and structures are vital to success in any business. Let me help your team become the best in what they do.”
Graeme looks forward to sharing his rich experience and business knowledge with you to identify areas of opportunity and help you achieve your goals. With Graeme’s guidance, your business can thrive, adapt, and succeed in today’s dynamic marketplace.
Merge Communications CEO Paul Butterworth – Cybersecurity is a Daily Risk
Cybercriminals are no longer hacking in daily; they are logging in!
They are constantly finding new ways to navigate and socially engineer email accounts, companies’ infrastructure, phone accounts – all without technical expertise.
Today, all businesses are at risk of cyberattack, and that risk is constantly growing. Digital transformations are resulting in more sensitive and valuable data being moved onto online systems capable of exploitation, thus increasing the profitability of a successful breach.
Cybersecurity is a critical concern for CEOs. Merge Communications CEO Paul Butterworth says it is impacting not only data protection but also business continuity, trust, and overall organizational resilience.
Merge Communications Director, Paul Butterworth
“Furthermore, launching a cyberattack is becoming more accessible”.
The role of a CEO in cybersecurity is paramount, as the increasing prevalence of digital threats poses significant risks to organisational integrity and reputation. CEOs must recognize that cybersecurity is not merely an IT concern but a critical business issue that demands their attention and leadership.
CEO’s can significantly mitigate reputational risks and potential brand damage associated with cyber incidents.
CEOs must prioritize education and training initiatives to ensure that all employees, from entry-level staff to senior executives, understand the importance of cybersecurity and their role in maintaining it. This includes emphasizing the security of mobile devices, which increasingly pose a business risk due to their ubiquity and potential vulnerabilities.
To address these challenges, Merge Communications provide innovative solutions such as the emergence of Samsung Knox offering comprehensive security measures for businesses.
CEOs should consider implementing such cutting-edge technologies to bolster their organization’s cybersecurity posture and protect sensitive information across all devices and networks. They must recognize the potential for reputational risk and brand damage that can result from inadequate mobile device security.
Daily changes are showing a ‘disturbing trend’ towards Spyware – the user is oblivious to their phones being hacked.
“Mobile phones are not seen in the same light as laptops. They are easier to exploit, making businesses vulnerable and at risk of losing valuable data, said Merge Communications CEO Paul Butterworth.
To mitigate these risks, businesses should prioritize education and training programs that focus on cybersecurity best practices. By empowering employees and businesses with knowledge and tools to protect sensitive information, companies can significantly reduce their vulnerability to cyber threats.
“High profile Government organisations are currently considering Samsung Knox as their preferred trusted product.”
A large turnout of Waikato business owners from diverse industries gathered for the NZ Business Connect event in Hamilton last week with the topic being artificial intelligence.
Sponsored by iCLAW and hosted at their premises in Hamilton, the seminar left business owners in no doubt that they need to at least be aware of artificial intelligence and the impact it can have on all aspects of life in the future.
The function’s guest speaker was Professor Albert Bifet, an expert in AI and data science from the University Of Waikato, and Owen Culliney Partner of iCLAW.
left to right: Richard Briggs, iCLAW Chief Executive, Professor Albert Bifet, NZ Business Connect Founder Phillip Quay and iCLAW Partner Owen Culliney
Setting the Stage for AI Innovation
The seminar commenced with an introduction by the MC for the evening, Richard Briggs, Chief Executive at iCLAW.
Phillip Quay, founder of NZ Business Connect, then took the stage to emphasise the seminar’s aim to bridge the gap between technological advancement and legal preparedness, setting the scene for an eye-opening forum.
Professor Albert Bifet: Understanding the Risks and Benefits of AI
Professor Albert Bifet, a globally recognised authority in artificial intelligence, delivered the first keynote address. He began by explaining the fundamentals of AI, discussing what AI is, how it functions, and the mechanics behind ChatGPT.
“There are many ways to talk about AI, but I’d really like to talk about data- driven intelligence. Basically, everything is based on data, so if we don’t have data, we don’t have intelligence,” Professor Bifet said.
Professor Bifet elaborated on how AI can improve efficiency, enhance products and encourage innovation. He highlighted the concept of a “virtual cycle” where better products attract more users, generating more data and leading to even better products. By presenting real-world examples. He demonstrated how businesses could leverage AI to enhance efficiency, make data-driven decisions and create innovative products and services.
Additionally, Professor Bifet addressed the ethical considerations of AI, stressing the need for transparency, fairness, and accountability in AI systems. He underlined the importance of developing AI technologies that are not only advanced but also ethically sound and beneficial to society as a whole.
Owen Culliney: Navigating the Legal Landscape
Following Professor Bifet’s inspiring presentation, Owen Culliney took the stage to provide a legal perspective on AI. Culliney’s presentation focused on the impact of AI on the legal profession and all businesses. He covered three main topics: how the legal industry has adapted to AI, the legal aspects of AI, and ownership of AI-generated material.
Mr Culliney emphasised the significant opportunities AI presents to the law profession, despite initial resistance to technological change. He discussed how iCLAW has implemented AI tools, with strict guidelines to protect client confidentiality. Regarding the ownership of AI-generated material, Culliney noted that New Zealand’s approach allows the person who inputs the prompt into the AI system to own the generated work. He acknowledged that this area of law is still evolving and will likely be tested and refined in the future.
Photo Credit: Maruchel Snyman, shootographyza
A Dynamic Q&A Session
The seminar concluded with a dynamic Q&A session, where attendees engaged directly with the speakers. Questions ranged from the practical implementation of AI in small businesses to the ethical dilemmas posed by autonomous systems. Both Professor Bifet and Mr Culliney provided insightful answers, offering practical advice and thoughtful perspectives.
Networking and Future Collaborations
As the event drew to a close, attendees mingled and networked, discussing potential collaborations and sharing their experiences. The seminar not only provided valuable knowledge but also fostered a sense of community among professionals passionate about AI and its implications.
Business Card Draw
The winner of the business card draw was IP Strategist, Kate Wilson. She won a ‘Meet Thy Neighbour’ $500 voucher to spend locally.
Conclusion
The NZ Business Connect AI Seminar, sponsored by iCLAW, was a resounding success. It equipped attendees with a deeper understanding of AI technologies and the legal frameworks necessary to navigate this rapidly evolving field. With keynote speeches from Professor Albert Bifet and Owen Culliney, the event underscored the critical interplay between technological innovation and legal compliance, paving the way for a future where businesses can harness the full potential of AI responsibly and ethically.
