NZ Business Connect

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New Zealand’s leading expert in soil fertility, Hamilton-based Soil Scientist Gordon Rajendram (PhD) looks at ways of increasing a farm’s profitability in times of recession

The most economical forage for animals is good nutritious pasture which includes good energy, protein that is digestible and has fibre in it. The cost to produce pasture can cost between 2 – 6 cents per kilo of dry matter. In order to achieve the above, you need to have adequate nutrients in the soil. Farm’s profitability starts in the soil and getting this right will, without doubt, lead to great pasture and better soil health, i.e., it is aerated, it holds onto the nutrients, whatever is applied doesn’t leach and the right forage types. Having a variety of species of forage is beneficial i.e., grass, clover, herbs etc. The importance of independent soil management and fertiliser advice is crucial rather than just someone trying to sell a product. There appears to be major conflicts of interest in this area. Large savings can be made if the advice is correct. The 16 elements are required for pasture and animal health. In some cases, excess money is spent on elements that are not necessary and hence the importance of independent advice. Soil management is an expert area and one which can lead to better profits. Sampling is one of the crucial aspects of soil management. Soil is important at the start and pastures grown on this are essential for farm profitability.  New Zealand is the best at converting pasture to milk and protein (meat) but there are still ways this can be improved. New Zealand farmers have the lowest carbon footprint to produce meat and milk Published research shows that NZ farmer’s carbon footprint to produce meat and milk is the lowest compared to other countries. In the dairy sector, the emissions to produce 1 litre of milk have been estimated to be 0.9 kg CO2 when compared to the global average of 2.4 kg CO2 per litre of milk. In the NZ dairy sector, PKE was the main supplementary feed type used on farms. PKE though has the highest carbon footprint of any brought-in supplementary feeds. NZ’s carbon footprint to produce beef is one of the lowest with ~9 kgCO2e/kg LW and NZ’s carbon footprint to produce sheep is the lowest at ~6 kgCO2e/kg LW.  This is due to the NZ lower cost pasture grazed-based systems. Compare this to say in many parts of the world where pasture or crops are cut and carried and fed in a shed system. Studies have shown for humans to have a balanced diet a component of milk and meat is required. A lot is going on below the ground (leaching) so this has to be prevented and lead to greater profits. Accurate testing is essential to ensure more efficient ways of nutrient uptake. There must be nothing limiting this process in the soil. Whatever is applied you must make sure the soil can hold onto this and that it is not leached. Having a whole lot of fertiliser on top is only part of the process. Having knowledge of what is going on underneath the ground is critical to profitability. Contact Gordon: Email: rajendram@xtra.co.nz Facebook: https://www.facebook.com/Gordon-Rajendram-Soil-Scientist-830978353759572/ Contact MediaPaphillip@mediapa.co.nzP: 0274 587 724www.mediapa.co.nzfacebook.com/mediapa

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MAD Media Digital Billboards Taranaki, Your Attraction Destination, Awaits

The Taranaki region is a tourism hotspot and attraction destination. New Plymouth-based digital billboard company MAD Media run national campaigns across theirhighly viewed digital billboards showcasing the bucket-list destination. Mount TaranakiFamous for its dormant stratovolcano, Mount Taranaki, also commonly known asMount Egmont, is a destination playground just waiting for you to explore its manynotable attractions. Mount Taranaki provides a stunning backdrop to New Plymouth and reminds outdoorenthusiasts of various hiking trails in the area. Standing at 2518 m high, MountTaranaki is more complex and dangerous than it appears-dust off those hiking bootsbut attempt the walking track in good conditions. Get exploring! Festival of LightsThe iconic Pukekura Park is famous for the TSB Festival of Lights from Christmasuntil mid-January. Festival of the Lights is a world-class event attracting visitors fromaround New Zealand and worldwide. Escape to the Puzzle RoomEscapinator New Plymouth is Taranaki’s number one escape room experience.Can you unlock the clues to escape the Train Escape, Zombie Lab, or BuccaneerBounty Room?Choose to accept the challenge, and your team has 60 minutes of adrenaline-fuelledcode cracking, solving puzzles and finding clues to make your escape.Based in the heart of New Plymouth’s CBD, Escapinator is a 5-minute walk from theDowntown multi-storey carpark. For the animal loverPouakai Zoo, nestled beneath Mount Taranaki, is home to various animals, includingtigers, capuchin monkeys, meerkats, kune kune pigs, and alpacas.  Historic walk, anyone?Take a historical walk through the central city as an experienced guide takes youback to the early settlers’ arrival in New Plymouth in 1841.A fascinating way to learn about the city’s history, its development and how time hasevolved, making it the attraction it is today. Art is in the eye of the beholder.The Govett-Brewster Art Gallery is New Zealand’s museum of contemporary art andthe global home of Len Lye’s art and ideas. You can experience innovative and provocative work by the world’s leadingcontemporary artists.Exhibitions change every four months, accompanied by a programme of talks, tours,art-making workshops, and a regularly changed selection of works from the Len LyeFoundation Collection and Archive.  Outdoor spaces The district boasts 110 parks and reserves encompassing 1200 hectares and over50 playgrounds to let the kids burn off some energy. Contact MAD Media NZmad.nzP: 0800 2 GO MAD Contact Phillip Quayphillip@mediapa.co.nzP: 0274 587 724www.mediapa.co.nzfacebook.com/mediapa

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Multiple Award-Winners – Family Run Business The Cheese Barn Matatoki

by Sharon Dean Multiple award-winning Artisan Cheese entrepreneurs Kelvin and Cathy Haigh from The CheeseBarn, a family-run business in Matatoki, have won prestigious awards for their organic cheese brands since 1998.“The Cheese Awards we enter every year. We won the Champion Cheese Award for our Cumin Seed Gouda in 2018”, said the Haighs.Kelvin Haigh is a cheese maker and has worked in the Dairy Industry his entire life. Wife Cathy manages the cheese side of the business and has a background in Sales, Marketing and Administration. With over 20 years of experience in the Hospitality sector, Penny Riley complements the business, helping to run the seven-day-a-week cafe.The Haigh’s believe in keeping things as simple and natural as possible. They obtain their milk from a Certified Organic local family. “The farm takes pride in providing a safe product for their customers and the environment.” SayKelvin and Cathy Haigh. Kelvin and Cathy are makers of BioGro Certified Products, including:  The organic products are: Organic Quark is just one of the unique, organic products Kelvin and Cathy Haigh produce. Quark is a soft, spreadable cheese with a creamy texture similar to cottage cheese – it is made using a traditional Dutch recipe. Quark is high in protein and can give your diet a nutritional boost.  Organic GoudaA traditional Dutch cheese, creamy and golden and melts in your mouth. Use on cheeseboards and cooking as it will melt well and can be used in any dish to give a smooth, creamy texture and great flavour. Organic CamembertOrganic Camembert is made from organic whole milk, starters, cultures, and salt. This cheese isslowly matured in a humid environment and ripens from the outside in. Organic Kefir YoghurtA naturally healthy probiotic and unsweetened pourable yoghurt. Great on your breakfast cereal, in a smoothie or as a drinking yoghurt. Add to curry to give a creamy texture. Organic Sour CreamThick and creamy. Made with no artificial additives, chemicals or sprays, antibiotics or growthhormones and no added thickeners or preservatives. Unhomogenised, gluten-free and paleo-friendly. Organic Sour Cream can be added to scones made with Lemonade, cream, and SR Flour. There are many health benefits to eating organic food.Organic Food contains more: The Cheese Barn Café is open 7 Days and is BYO only.“We provide a unique destination for families to enjoy great coffee and food and our cheese in apeaceful rural setting”, says Kelvin and Cathy. Satisfy your tastebuds and enjoy the ‘Farmers Favourite’ Pizza, Smoked Fish with Potato Top Pie, or Cheese Platters. The Cheese Barn Matatoki….Makers of fine Artisan Cheeses The Cheese Barn4 Wainui RoadMatatokiP: 07 868 1284info@thecheesebarn.co.nzhttps://thecheesebarn.co.nz Phillip Quayphillip@mediapa.co.nzP: 0274 587 724www.mediapa.co.nzfacebook.com/mediapa

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Merge, Wellington, New Zealand Leading the Way in Business Communications

by Sharon Dean New Zealand-owned and operated company Merge Communications have provided integrated business communication solutions for small to large businesses since its inception in 2008.Founders Paul Butterworth and Peter Flower’s expertise in digital and office technology andcommunications over many decades has been paramount to the company’s success in building a trusted and innovative brand.“Merge strives to provide fitting business solutions, not just products and services”.Initially providing broadband and VOIP communication services for New Zealand small to medium businesses, success in sales has evolved into implementing a broader range of digital products and services.“We have evolved into delivering digital and communications solutions to larger and multi-site businesses”.Merge Communications partners with ‘world-leading’ reliable brands and video conferencingtechnologies.Merge’s point of difference strength is providing strong customer service connections,delivering quality, reliable support and satisfaction, and exceeding customer expectations. “Merge provides local, highly responsive customer service”.Many businesses have struggled to connect with the latest in ‘business technology’ –business collaboration is essential more than ever in the workplace. Merge Communications offers up-to-date, innovative solutions for your business. Office technology Meeting technologyThe pandemic has changed how we communicate in and out of the office. As a result, videoconferencing has become a ‘must-have’ preferred technology solution for continuedbusiness client communication, a competitive market and global connections. Mobile Technology Network Technology Unlock your business’s potential today – Merge Communications keeps your businessconnected! Merge Communicationswww.mergecom.co.nzhttps://www.linkedin.com/company/merge-communications-nz/Merge Communications | Facebookinfo@merge.nzP: 0800 775 533 Phillip Quayphillip@mediapa.co.nzP: 0274 587 724www.mediapa.co.nzfacebook.com/mediapa

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MAD MEDIA, HAMILTON, BUILD STRONG COMMUNITY CONNECTIONS

By Sharon Dean MAD Media Outdoor Digital Billboards has expanded its existing billboard network throughout the lower North Island with two digital billboards in Hamilton.Founded in New Plymouth, the team now operates thirteen digital boards across four cities throughout the north island of New Zealand. From New Plymouth, Whanganui, Hamilton to Taupo, they are very much proudly local in each of these.Although a digital billboard’s primary use is for business advertising, it serves a purpose for communities – MAD Media is all about supporting and working alongside community organisations.The Hamilton screens are in prime locations – the first screen is situated at the western end of Wairere Drive, and the second site is in Pukete.Digital billboards are versatile – they can benefit communities in many ways, as they empower and can raise community awareness whilst providing essential information and a community connection.As technology advances, MAD Media wants to provide you with the best possible digital solutions, MAD Media has its fingers on the pulse of consumer action in the digital age, where change is rapid.MAD Media and its innovative team will help you integrate outdoor digital advertising into your existing community campaign – reinforcing strong brand awareness and cultivating a loyal community fan base and promoting community and sports event within the region. MAD Media LED Digital Billboard Advertising

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Devonport 7 Day Pharmacy, Auckland, Best Tips For Your Health

By Sharon Dean A healthy lifestyle can help you live a strong and healthy life. Making healthy daily choices can be challenging. For example, finding the time toexercise regularly or having enough hours in your day to prepare healthy meals canbe difficult. Implementing healthy daily habits will pay off for the rest of your life. 5 Tips For Staying Healthy Devonport 7 Day Pharmacy is your one-stop shop when seeking trustworthy,reliable, and professional healthcare advice and remedies, putting your healthneeds first. Devonport 7 Day Pharmacy31A Bartley TerraceDevonportAucklandhttps://www.devonport7daypharmacy.co.nzPhillip Quayphillip@mediapa.co.nzP: 0274 587 724www.mediapa.co.nzfacebook.com/mediapa

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What Makes a Business Run Successfully in 2023

Written by Peter Minkoff (UK correspondent) Running a successful business in today’s fast-paced and competitive business landscaperequires more than just hard work and determination. Businesses must keep up with thelatest trends and technologies while also adapting to changing market conditions. With thatin mind, here are a few key factors that will help businesses succeed in 2023: Embracing TechnologyAdopting technology not only allows businesses to increase their efficiency and productivity,but it also enables them to collect and analyse data in order to make more informeddecisions. Furthermore, incorporating technology into various aspects of a business, such asmarketing and customer service, can help to improve the overall customer experience.Following the latest technological trends and tools can also assist businesses in remainingcompetitive and relevant in their industry. To fully reap the benefits of technology,businesses should also prioritise cybersecurity measures to protect against data breachesand cyber attacks that can harm both the company and its customers. Investing in Employee DevelopmentInvesting in employee development benefits not only the employees but also the overallsuccess of the business. Employee job satisfaction, motivation, and productivity can beincreased by providing opportunities for learning, growth, and career advancement.Moreover, a learning and development culture can help businesses attract and retain toptalent, as well as create a more skilled and versatile workforce. Businesses can build astronger and more resilient organisation by prioritising employee development. Businessesthat invest in employee development should regularly assess their employees’ skills andprovide customised training programs that align with their career goals and the needs of thecompany. Seeking Expert AdviceRunning a successful business is a complex endeavour, and businesses may requireoutside expertise to achieve their objectives. For instance, expert marketing consulting isone area in which businesses can benefit from outside assistance. Marketing consultantscan offer businesses a fresh perspective on their marketing strategy, as well as insights andbest practices, and can assist them in optimising their marketing efforts to reach their targetaudience. Businesses can gain a competitive advantage and achieve their marketingobjectives more efficiently and effectively by working with the right marketing consultants. Focusing on Customer ExperienceProviding excellent customer service is only one aspect of creating a positive customerexperience. Businesses must truly understand their customers’ needs, desires, and painpoints in order to tailor their products, services, and interactions accordingly. Businesses thatinvest in collecting and analysing customer feedback can gain valuable insights that can helpthem make better decisions and improve the overall customer experience. What’s more, astrong focus on customer experience can help businesses differentiate themselves fromcompetitors and build a loyal customer base. In addition to providing excellent customerservice, businesses should focus on social media in order to create an emotional connectionand foster loyalty. Emphasising SustainabilitySustainability is not only a moral imperative but also a strategic business decision.Businesses that prioritise sustainability can reduce operational costs, improve theirreputation, and attract customers who value environmentally friendly practices. Furthermore,sustainability can spur innovation and create new markets and revenue streams. Businessesthat are proactive in their approach to sustainability can position themselves as industryleaders and contribute to a more sustainable future. Businesses that prioritise sustainabilityshould also communicate their efforts to their stakeholders in a transparent manner in orderto build trust and credibility. Moreover, businesses should continuously evaluate andimprove their sustainability practices to ensure their long-term viability. Staying AgileBeing agile means being able to change with the times and seize new opportunities. Agilityis more important than ever in today’s rapidly changing business environment. Businessesthat are willing to experiment, take risks, and pivot quickly in response to market trends andcustomer needs can gain a competitive advantage. To remain agile, businesses must beopen to new ideas and perspectives, learn and improve on a continuous basis, and stayconnected to their customers and the broader market. Businesses must be agile not only inresponding to market changes, but also in anticipating them through scenario planning andrisk management strategies. Businesses can also foster agility by cultivating an innovationand experimentation culture. To summarise, running a successful business in 2023 necessitates a mix of technologicalsavvy, customer-centricity, employee development, sustainability, agility, and expert advice.Businesses can stay ahead of the curve and succeed in an increasingly competitive marketby embracing these key factors.

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What is Management Accounting?

What is Management Accounting? Management Accounting involves financial and non-financial ‘decision-making’ information provided to managers and stakeholders within an organisation. It is an accounting method that creates statements, reports and documents to help businesses make better-informed decisions with performance. It provides operational business metrics and market analysis that help to forecast future purchases and investments for company growth. What are the typical duties associated with Management Accounting? Although it varies from organisation to organisation, some of the essential duties associated with management accounting include: What are the 7 Functions of Management Accounting? Essentially, the 7 typical functions of a management account encompass the below: What is the difference between Financial Accounting and Management Accounting? Financial Accountants record and report spending and transactions related to business operations. Management Accountants help managers with decision-making. It requires strong leadership skills combined with a sound knowledge and understanding of various topics. These include market trends, compliance, and risk management. A good Management Accountant ensures the future growth and profitability of a company. Are you ready to talk to an exceptional and professional accountancy firm about your business financial needs? Howick Office Phone: 64 9 534 4382 Email: office@dnaca.co.nz Address: 69 Ridge Road, Howick, AKL Tauranga Office Phone: 64 7 576 2194 Email: admin@dnaca.co.nz Address: 152 Waihi Road, Judea, Tauranga

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Entrepreneurs and businesses find strategic support with Business Connect

Business Connect is fast providing New Zealand businesses and entrepreneurs with a community that is designed to encourage each other and help to achieve their strategic goals. A collaboration of products and services, Business Connect is a platform for entrepreneurs and businesses in both the in-person and online space. A place to mingle, learn and socialize with each other, “Business Connect is an entrepreneur hub, a greenhouse, where you find inspiration, where you don’t feel alone with doubts and struggles,” says Phillip Quay, founder of Business Connect. “Business Connect is ideal for any business which likes to get their business seen, needs help with sales, clients, barriers or would like to connect with like-minded people to help them achieve bigger goals faster and succeed in their business,” commented Phillip at a Business Connect meeting on Tuesday. Business Connect is an open and free platform without judgement and is not restricted by age, gender, or profession. “We can help you find products and services that you might not know are available to you,” adds Phillip. Business Connect gives you the opportunity to seek advice and support. “We have key speakers and mentors, and we encourage you with activities that will assist you in achieving your goals and overcoming roadblocks,” says Phillip. Since its inception last year, Business Connect has fostered new collectives, seen new clients signed up, products sold, new ideas and opportunities opened up as well as countless referrals. Believing that businesses are stronger when they work together, Business Connect wants to help businesses grow and people flourish, “We are all connected through our roots and together we can achieve greater things,” says Phillip. Business Connect offers you a fantastic opportunity to interact in person, make new friends and get ideas to achieve your dream and live the life you deserve. Contact Phillip Quay Business Connect Phone: 0274 587 724 Email: phillip@nzbusinessconnect.co.nz Website: www.nzbusinessconnect.co.nz

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Drumm Nevatt & Associates, Tauranga, Auckland – Tax Compliance

Tax Compliance – a taxpayer complies (or fails to comply) with the tax rules. Tax Obligations – Filing in a cost-effective timeframeGovernments are increasingly putting pressure on tax administrations – our global economic environment has resulted in businesses facing challenging times in managing tax compliance. Why is tax compliance important?Failure to file returns and report income and transactions subject to tax is likewise punishable by law. Tax compliance has three dimensions – filing, payment, and reporting. What does compliance mean in the workplace? Everyone who earns money in New Zealand must pay income tax, including: Taxable income can come from various sources, including:  If you are a: Ignorance in failure to pay taxes on time will have consequences – it is your duty as a taxpayer to educate yourself on all tax obligations you must fulfil on time. Tax compliance can be challenging for small business owners, and requires a thorough knowledge of various tax laws – it also involves much time and follow-up work. In addition, deadlines are crucial and must meet with accuracy. The Drumm Nevatt & Associates team are professional, highly skilled Chartered Accountants based in Tauranga and Auckland.They can provide help with all your tax accounting services, including annual accounts, GST legislation, tax facts, tax legislation changes and critical dates. The knowledgeable and experienced accounting team will provide tailored advice and firm solutions to help your business get the best results and ensure you only pay as much tax as you need. Are you ready to talk to an exceptional and professional accountancy firm about your business financial needs? Then let’s chat. Drumm Nevatt and Associates LimitedHowick OfficeE: office@dnaca.co.nzRidge House69 Ridge RoadHowickAuckland 2014PO Box 54 060The MarinaAuckland 2144 Tauranga OfficeP: +64 7 576 2194E: admin@dnaca.co.nz23 Myres StreetOtumoetaiTauranga 3110

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