NZ Business Connect

News

Rural

The Impact of Soil Compaction on Greenhouse Gases: Agraforum New Zealand’s Sustainable Approach

Soil compaction is a critical issue in agriculture, and its impact on greenhouse gas emissions, particularly nitrous oxide (N₂O), is a growing concern. Agraforum New Zealand recognises the importance of addressing soil compaction not just for environmental reasons, but for its substantial benefits to farmers’ bottom lines. Compacted soils reduce pore space, creating anaerobic conditions that favour the production of N₂O, a greenhouse gas nearly 300 times more potent than carbon dioxide. A study by Sitaula et al. (2000) found that N₂O emissions could be four times higher in compacted soils compared to non-compacted soils. This increase is primarily due to restricted oxygen flow in the soil, which accelerates the denitrification process—a key contributor to N₂O production. Another interesting finding from Ball et al. (2013) is that soil compaction can reduce the diversity of soil microbial communities. This reduction in microbial diversity can further exacerbate the imbalance in soil nutrient cycling, leading to increased greenhouse gas emissions. In New Zealand, particularly in dairy-intensive regions like Canterbury, soil compaction is a major challenge. According to DairyNZ, the compaction of soils not only exacerbates greenhouse gas emissions but also leads to increased nitrogen leaching, negatively impacting water quality. New Zealand leads the world with the lowest carbon emissions for dairy farming. Addressing soil compaction also leads to lower input costs for farmers. Improved soil structure enhances nutrient uptake, reducing the need for nitrogen fertiliser while maintaining or boosting crop growth. Healthier soils also support better plant growth, decreasing the reliance on bought-in feed and improving animal health, which further lowers veterinary and feed expenses. Graph 3: Shows the accumulated grass growth across all four farms over the trial period. The Agraforum New Zealand treated farms clearly grew significantly more pasture compared to the Untreated farms. Dr Gordon Rajendram, a leading soil scientist, strongly endorses Agraforum New Zealand’s program. “By improving soil structure and addressing compaction, farmers can significantly reduce nitrogen leaching and lower the need for fertilisers,” Dr Rajendram explains. Agraforum New Zealand’s solutions are designed to tackle these challenges head-on, offering farmers a practical way to improve their environmental footprint and save money. By adopting these practices, farmers can lower their costs, improve yields, and reduce the negative impacts of nitrogen leaching and greenhouse gas emissions on New Zealand’s ecosystems. To find out more, give Allan a call and he can discuss the benefits of their products and how they can enhance your farming operation. Contact Agraforum Mobile: 0274 485 159Email: allan@Agraforum.co.nz www.Agraforum.co.nz References: https://www.sciencedirect.com/science/article/abs/pii/S1465997200000404 https://bsssjournals.onlinelibrary.wiley.com/doi/abs/10.1111/ejss.12013 Contact Phillip Quayphillip@mediapa.co.nzP: 0274 587 724 www.mediapa.co.nz

Artificial Intelligence

5 AI & Digital Marketing Trends Shaping the Future of Online Strategies

UK Correspondent: Peter Minkoff In today’s fast-paced digital landscape, staying ahead of the curve is essential for marketers who want to maintain a competitive edge. Artificial intelligence (AI) showed itself as the final engine leading digital marketing that enabled companies to sharpen strategy and deliver experiences uniquely and at scale. Right from data analysis to the automation part, AI is changing the game of how marketers approach campaigns. This article identifies five major trends of AI and digital marketing that are the drivers for the future. While the term personalisation is not new in marketing, AI has given it a new dimension. Through hyper-personalisation, AI can analyse vast amounts of consumer data and, in real time, deliver very personalised content, offers, and recommendations. Understanding the specific behaviour, preferences and purchase history of a customer can help companies deliver personalised experiences that will connect personally. Not just that, it will deliver satisfaction for the customer and ensure conversions and concreted loyalty for the same. When you look at how AI’s continued evolution – incredibly already at a fast pace – expect hyper-personalisation to become even more fine-tuned and a strategy that no marketer can do without. The demand for the right content is relentless, and this is another front AI is rising to. AI-powered content creation tools have advanced to the point where machine learning algorithms actually can draft blog posts, social media updates, product descriptions, and more very accurately and quickly. Most of these tools are imbued with context, tone, and style through existing content; therefore, they can churn out copy that lines up with the brand guidelines. This doesn’t make AI content creation a replacement for human creativity, but rather a very useful tool in scaling up content creation while retaining consistency across channels. As AI content gets even more sophisticated, it’s likely to have an even bigger place within digital marketing strategies in times to come. Link building has always been an integral part of search optimisation, though pretty time-consuming and laborious. Now, AI gears it to automatise link-building activities, making it smoother. With the best link building management software, marketers can identify high-quality link opportunities, track outreach efforts, and manage relationships with ease. The relevance and authority criterion of these AI-driven tools sift through data to prioritise potential links, making its marketers focus solely on the most impactful opportunities in the process. At the same time, AI is making it easier and quicker for businesses to improve their search rankings by streamlining the process of link building. Another AI-driven trend that disrupts digital marketing by a mile is predictive analytics. Simply put, this may mean analysing past data to project trends in the future, customer behaviour, and campaign outcomes with a very high level of accuracy. It enables marketers to make decisions based on information, optimise strategies in real time, and allocate resources more effectively. In customer needs, predictive analytics can be applied to foresee them and come up with solutions before they occur, hence improving the total customer experience. The ever-improving AI algorithms will make predictive analytics an inevitable tool to be at the top among competitors for any marketer. Chatbots have seen a sea of change in the last few years, all because of artificial intelligence and natural language processing. These AI-based tools nowadays are fully competent to respond to complex customer queries, offer them real-time support, and guide customers through the sales funnel. Chatbots in conversational marketing automation are increasing drastically. They’re already known to provide personalised experiences and answer questions 24/7, which engages clients much more at the best time. The rise in customer demand for quick and smooth communication, though, will spur the use of chatbots in digital marketing. In conclusion, artificial intelligence is, without a doubt, redefining digital marketing with a whole set of new solutions around efficiency, personalisation, and growth. These trends are charging headfirst into a more data-exhaustive and customer-centric approach within the marketing framework. By staying informed about these developments and integrating them into your strategies, you can ensure your business remains competitive in the ever-evolving digital world. Contact NZ Business Connect 027 458 7724 phillip@nzbusinessconnect.co.nz www.nzbusinessconnect.co.nz

Business, Uncategorised

Sharper Edge Decorating: Expert Interior and Exterior Painting, Plastering, and Spray-Painting Services in Waikato

NZ Business Connect is excited to introduce our newest member, Shaper Edge Decorating, led by business owner Luke Galloway, a seasoned professional with 16 years of experience in the painting and decorating industry across England and New Zealand. Sharper Edge Decorating officially launched in March 2024, bringing top-notch interior and exterior painting, interior plastering, and spray-painting services to the Waikato region. Luke’s expertise lies in delivering high-quality finishes through premium products and proven techniques. Whether it’s a fresh coat of paint for a home, a comprehensive refurbishment for a real estate agent, or a specialised project for a residential developer, Sharper Edge Decorating ensures every project is completed with precision and care. By staying up-to-date with the latest products and methods, Luke provides clients with knowledgeable advice, ensuring their vision is brought to life with the best materials available. Serving a diverse clientele that includes homeowners, builders, real estate agents, residential developers, and business owners, Sharper Edge Decorating stands out for its personalised service. Luke works directly with clients, building strong relationships that result in exceptional project outcomes. This direct approach, combined with a commitment to excellence, honesty, respect, and trust, differentiates Sharper Edge Decorating. As a business that values quality and client satisfaction above all, Sharper Edge Decorating is a valuable addition to NZ Business Connect. Looking ahead, Luke aims to grow a dedicated team while continuing to uphold the high standards that have made Sharper Edge Decorating a trusted name in the Waikato area. For those seeking reliable and expert painting and plastering services, Sharper Edge Decorating is your go-to for your next project. Contact Luke at Sharper Edge Decorating 027 428 2864 www.sharperedge.co.nz Contact NZ Business Connect 027 458 7724 phillip@nzbusinessconnect.co.nz www.nzbusinessconnect.co.nz

Travel

Top 5 Must-Do Experiences with Pacific Resort Hotel Group

The Cook Islands, with their pristine beaches and vibrant culture, offer endless possibilities for an unforgettable holiday. When you stay with Pacific Resort Hotel Group, you’re not just booking a room—you’re immersing yourself in a curated experience. Here are the top five things to do across their luxury properties. 1. Explore the Lagoon at Pacific Resort Aitutaki Aitutaki’s stunning lagoon is one of the world’s most beautiful, and there’s no better way to experience it than with a stay at Pacific Resort Aitutaki. Spend your days snorkelling among the colourful coral reefs, visit the coral nursery or simply relax on the soft sands with the gentle waves lapping at your feet. For a truly indulgent experience, unwind with a soothing massage at Tiare Spa, accompanied by the calming sound of the ocean. 2. Family Fun at Pacific Resort Rarotonga Pacific Resort Rarotonga is the perfect destination for families. Located on famous Muri Beach, the resort offers a wide range of water activities, including kayaking and paddleboarding. Children six and above can make new friends at the Pacific Kids’ Club while parents can enjoy some time to relax and unwind. 3. Indulge in Luxury at Te Manava Luxury Villas & Spa For those seeking privacy and luxury, Te Manava Luxury Villas & Spa provides a bespoke experience with their private, self-contained villas, offering the perfect retreat. At Te Manava Spa, indulge in traditional Polynesian treatments with natural Cook Islands products or unwind with international massage techniques. These skilled therapists provide a range of services in a serene water garden setting. For the ultimate relaxation, combine a facial and massage with one of their exclusive spa packages. 4. Romantic Escape at Little Polynesian Resort Little Polynesian Resort offers an intimate, adults-only retreat on the southern coast of Rarotonga. Spend your days lounging in your beachfront bungalow, taking a dip in the infinity pool, or enjoying a romantic dinner under the stars. The resort’s restaurant offers a blend of local and contemporary cuisine, perfect for a special evening with your loved one. 5. Cultural Immersion Across All Resorts No visit to the Cook Islands would be complete without experiencing its rich culture. At Pacific Resort Hotel Group, you can explore a variety of cultural experiences. Learn to weave, delve into the history of the islands, or participate in local traditions like Ei Katu making (flower crown). These experiences provide a deeper connection to the islands and create lasting memories. With Pacific Resort Hotel Group, your Cook Islands adventure is more than just a holiday—it’s a journey into paradise. Click here for the full itinerary: https://www.pacificresort.com/planner/ Contact Pacific Resort Hotel Group reservations@pacificresort.com Contact Media PA027 458 7724 phillip@mediapa.co.nz www.mediapa.co.nz

Travel

An Enchanting Retreat: My Serene Escape to Bethells Beach Cottages

By Fiona Stephen, Senior Content Creator, Media PAWhen I arrived at Bethells Beach Cottages, I immediately felt the weight of the world lift off my shoulders as I took in the wide-open view of the mighty west coast. The drive to the cottages was an experience in itself, winding through roads bordered by lush forests and offering stunning views of the valley below, gradually leading up to the breathtaking beach region. As we arrived, we were greeted by the wonderful Trude and John, hosts of Bethells Beach Cottages. Trude gave us a tour of the accommodation and insider insights into the area. Te Koinga Cottage was a warm, cosy haven, with the comforting aroma of wood filling the air, creating a magical escape from the everyday hustle. One of the most tranquil moments was sitting by the fire with a glass of wine, the crackling flames and rich wood scent providing pure relaxation. The cottage’s character shone through in every detail, from the charming stained glass to the terracotta-tiled floor, creating a rustic yet luxurious feel. The double bi-folding doors leading to the deck were perfect for enjoying the fresh Tasman sea air, and the eco-friendly initiatives like recycling and composting made me appreciate the minimal impact of my stay. Bethells Beach itself is a place of wonder, with its dramatic cliff faces and unique rock formations, including headlands at both ends of the beach that resemble a man’s head. These natural wonders stand tall and proud, framing the beach and adding a sense of awe to every visit. The beach was alive with the sounds of birds and the laughter of people enjoying the natural beauty of the area, with the waves gently crashing against the shore. Breathing in the calming and wellness of the Tasman sea salt air was a refreshing and rejuvenating experience. The Scandinavian hot tub, shared with other guests, was a delightful way to unwind, and the wood-fired BBQ adds an extra layer of rustic charm to our meals. A gas-fired BBQ was also available, offering convenience and choice. For those seeking even more adventure, summer swimming at nearby Lake Wainamu, O’Neills Beach, and Bethells Beach provided refreshing escapes. In the morning, I awoke to the chorus of birds singing outside the cottage, a gentle reminder of the untouched beauty surrounding me. In the afternoon, we ventured into Swanson for lunch, and the experience did not disappoint. The drive was scenic and enjoyable, and the food was top quality—a delightful mix of flavours that added to the overall sense of relaxation and enjoyment. Weekday stays here will be perfect for quiet reflection, allowing one to disconnect and truly recharge in paradise. Every detail about this beautiful location was thoughtfully considered, making my time at Bethells Beach Cottages not just a getaway, but a truly memorable experience. Location: Style: Boutique and artistic, rustic charm with characterful touches Perfect for: Peaceful retreat and escape from the busy city. Ideal for unwinding and reconnecting with nature. Weekday stays will be perfect for reflection and create a clear headspace for working. First Impressions: As soon as you arrive at Bethells Beach Cottages, the view takes your breath away. The exterior of the cottages each have their own unique character, with coloured wood panels and stained glass features. The blend of natural beauty outside and artistic details made a strong first impression, promising a stay that would be both serene and memorable. And Trude and John as hosts made me feel very welcome and have good knowledge of the area, taking all the guesswork out of what to do during the stay. Contact Bethells Beach Cottages +64 9 810 9581 info@bethellsbeach.com www.bethellsbeach.com Contact Phillip Quay phillip@mediapa.co.nz 027 458 7724 www.mediapa.co.nz

Rural

Maximising Urea-Nitrogen Efficiency: How Profile Fertilisers Pahiatua Enhances Pasture Growth and Sustainability

When urea fertiliser is applied to pasture, it undergoes a series of chemical transformations vital for plant growth. Profile Fertilisers ensures these processes are managed efficiently to maximise yield and minimise environmental impact, offering advanced solutions backed by the latest agricultural research. Urea, a concentrated form of nitrogen (typically 46% nitrogen by weight), is initially broken down by the enzyme urease, naturally present in soil. This hydrolysis process converts urea into ammonium (NH4+), a form of nitrogen, which is then converted to nitrate (NO3-) which the plant can then uptake. The reaction’s speed is influenced by soil temperature, moisture, and pH levels. Profile Fertilisers provides expert advice on optimal application timing, helping prevent nitrogen loss and improve nutrient uptake by plants. Once ammonium is formed, it can either be absorbed directly by plants which is a small proportion compared to most of the applied nitrogen which undergoes nitrification, where soil bacteria convert it into nitrate (NO3-), which is the most plant-usable nitrogen form. Nitrate is highly mobile, prone to leaching.  Research shows that the nitrogen applied, that only 1% of this nitrate is directly leached, and most of the leaching is due to nitrate from the urinary nitrogen excreted by animals. Applied urea can also be lost into the atmosphere as a gaseous nitrogen forms like nitrous oxide (N2O), a potent greenhouse gas. Research shows up to 50% of applied nitrogen can be lost if not properly managed. Profile Fertilisers’ products are designed to optimise nitrogen use efficiency, reducing losses and ensuring more nitrogen is available for plants. Urea efficiency can be enhanced through strategic application, such as applying it before rainfall to incorporate fertiliser into the soil. This practice reduces nitrogen loss through volatilisation, where nitrogen escapes as ammonia gas. Profile Fertilisers offers tailored solutions and guidance to ensure your pasture receives the right nitrogen at the right time, maximising growth and minimising environmental impact. In summary, urea is an effective nitrogen source for pastures, but its efficiency depends on careful management. Profile Fertilisers provides the expertise, products, and support to optimise nitrogen application, ensuring sustainable and productive pasture management. Contact Profile Fertilisers Don Henderson: 021 643 698 Factory:027 222 7698donh@profilefert.co.nz www.profilefert.co.nz Contact Phillip Quay phillip@mediapa.co.nz 027 458 7724 www.mediapa.co.nz

Business

Why New Plymouth’s MAD Media is Anti the “Anti-Billboards” Marketing People

In today’s digital age, many marketers are quick to dismiss traditional advertising methods in favour of flashy online campaigns. However, MAD Media firmly believes that billboards remain an indispensable tool in any comprehensive marketing strategy. The Arguments Against Billboards Critics of billboards often argue that they contribute to visual pollution, distract drivers, and may even negatively impact property values. Additionally, some believe that in the digital age, billboards are becoming outdated, offering limited effectiveness compared to targeted online ads. Environmental concerns are also raised, particularly regarding the production and energy consumption of billboards, especially digital ones. These arguments suggest that billboards might be more of a hindrance than a help in modern marketing strategies. Why MAD Media Disagrees MAD Media acknowledges these concerns but fundamentally disagrees with the anti-billboards stance. They argue that billboards, when strategically placed and creatively designed, enhance rather than detract from the visual landscape. A well-executed billboard can add character and vibrancy to an area, creating a memorable landmark. Furthermore, MAD Media believes that the distraction argument is overstated; when done right, billboards catch attention without causing undue disruption. MAD Media emphasises the benefits of digital billboards in relation to environmental concerns. Unlike traditional billboards that require printed vinyl skins, which are often discarded after use, digital billboards are more environmentally friendly. They eliminate the need for printing and reduce waste, as the content can be updated instantly without physical materials. Digital billboards are also more cost-effective over time, as they avoid the recurring expenses of printing and installing new skins. MAD Media is committed to using eco-friendly materials and energy-efficient technologies to further minimise environmental impact. Economical and High ROI Despite what some digital enthusiasts may argue, billboards provide a high return on investment. The cost per impression is significantly lower than many online advertising methods. Billboards work around the clock, tirelessly promoting a brand without a need for intervention. This round-the-clock presence ensures consistent brand exposure. Enhanced Local Targeting Billboards excel in local targeting. They allow businesses to reach specific geographic areas effectively. For local businesses, this means directly connecting with potential customers in their vicinity. MAD Media tailors their billboard placements to maximise local engagement, driving foot traffic and boosting sales. Complementary to Digital Campaigns Rather than viewing billboards as competitors to digital marketing, MAD Media sees them as complementary. A cohesive marketing strategy integrates both traditional and digital methods. Billboards amplify online efforts, driving traffic to websites and social media pages. This synergy creates a multi-faceted campaign that engages audiences on multiple levels. While digital marketing continues to grow, billboards remain a powerful and essential component of a successful marketing strategy. MAD Media embraces the enduring value of billboards and stands against the anti-billboard sentiment. By integrating traditional and digital methods, MAD Media creates comprehensive campaigns that drive real-world results. Businesses can trust MAD Media to elevate their brand with the timeless impact of billboards. Contact MAD Media NZ mad.nz /contact/ mail@mad.nz P: 0800 2 GO MAD Contact Media PAphillip@mediapa.co.nzP: 0274 587 724www.mediapa.co.nz

Rural

The Call for Competition in New Zealand’s Fertiliser Market with Renowned Hamilton Soil Scientist Dr Gordon Rajendram Has Gained Farmer Support

An anonymous Hamilton-based farmer has supported the call for more competition in the fertiliser industry from renowned Hamilton soil scientist Dr Gordon Rajendram. “Improving soil biology with less environmental impact is a significant step forward. Improving productivity is one of the most important things any nation can do to help its people, so I think competition and new ways are great,” the farmer said. “Furthermore, with increasing restrictions and tighter compliance standards being put on farmers, you are providing them with a choice and making it sustainable over the long term,” he said. Dr Gordon Rajendram has been vocal about the critical need for increased competition in the New Zealand fertiliser market. According to Dr Rajendram, the current market dynamics stifle innovation and result in higher costs for farmers, ultimately impacting the agricultural sector’s sustainability and productivity. The farmer emphasised the intense pressure faced by those in the dairy sector, where compliance with stringent environmental standards is a constant challenge. “Being in dairy, I am aware of how much pressure farmers are under from all sorts of things, so innovation and alternative choices are great for this sector.” Dr Rajendram’s research underscores the importance of soil biology in enhancing productivity while minimising environmental impact. “By focusing on improving soil health through innovative fertilisers, we can achieve higher yields with less environmental degradation,” he explains. “More competition in the fertiliser market would lead to lower prices and better products for farmers,” Dr Rajendram asserts. “This is crucial not only for improving soil health but also for meeting the stringent environmental standards imposed on the farming community.” One of the key issues Dr Rajendram highlights is the limited number of players in the fertiliser industry, which leads to a lack of incentive for companies to innovate and offer environmentally friendly products. With New Zealand’s farmers facing increasing pressures from both regulatory bodies and market forces, the need for cost-effective and sustainable fertiliser options has never been greater. In conclusion, Dr Rajendram’s call for more competition in the fertiliser market is not just about reducing costs; it’s about fostering a culture of innovation that benefits both farmers and the environment. As New Zealand continues to strive for more sustainable farming practices, embracing competition and encouraging innovation in the fertiliser sector will be key to achieving these goals. For more information, please contact: Contact Dr Gordon Rajendram 021 466077 rajendram@xtra.co.nz www.gordonrajendramsoilscientist.co.nz About Dr Gordon Rajendram:  Dr Gordon Rajendram is a distinguished independent soil scientist with extensive experience in the agricultural sector. His work focuses on improving soil health and sustainability practices in farming, making him a respected voice in the industry. Contact Media PA phillip@mediapa.co.nz 027 458 7724 www.mediapa.co.nz

Business

NZ Business Connect introduces Clean Planet – Your local experts in commercial and residential cleaning solutions

We are thrilled to announce the latest member of NZ Business Connect, Clean Planet. For professional and reliable cleaning services for both commercial and residential properties, look no further than Clean Planet. New Zealand’s only Sensitive Choice accredited cleaning company, Clean Planet has been at the forefront of providing health-focused, eco-friendly cleaning solutions since its beginnings in 2008. This innovative company was inspired by the need to deliver superior, health-centric cleaning services, and it has consistently upheld these values through its comprehensive service offerings and sustainable practices. With a diverse range of services tailored to both commercial and residential clients, their service range includes commercial and domestic cleaning, zero emissions e-mowing, car valet, and carpet and floor care services. By partnering with businesses and families across various industries, Clean Planet ensure a clean, healthy, and productive environment for all. As the leading property and facilities service provider in New Zealand, Clean Planet’s reputation for excellence is built on its commitment to quality and customer satisfaction. Their nationwide team of highly trained professionals ensures that every client receives the best possible care. This dedication to excellence is further demonstrated by their unique position as an eco-friendly service provider. We’re the first cleaning company to come up with our own locally formulated and manufactured range of sustainably sourced, health-focused products. Our range of healthier, environmentally kinder cleaning products do not contain chemical culprits such as bleaches, EDTA and phosphates earning our range Sensitive Choice and BioGro organic certifications. Our products and cleaning techniques are safer for our community with focus on health and eco-friendliness not only benefits our customers but also contributes to a cleaner planet. Led by CEO Tony Pattison and National Franchise Manager Abhi Lal Clean Planet has achieved significant milestones. They have exponentially increased their client base, secured and managed large tenders, and consistently maintained high customer satisfaction rates. Clean Planet’s core values revolve around creating cleaner and healthier environments, and their commitment to these values is evident in every aspect of their operations. While Clean Planet expands its service areas nationwide and deepens community engagement through partnerships on sustainability initiatives, we are excited to support Clean Planet in its journey to make the world a cleaner, healthier place. Contact Clean Planet   0800 274 355 +64 (9) 622 0828 info@cleanplanet.co.nz www.cleanplanet.co.nz Contact Media PA 027 458 7724 phillip@mediapa.co.nz www.mediapa.co.nz

Rural

Update – Soil Compaction Trials Boost Pasture Production on Canterbury Dairy Farms, Dr Gordon Rajendram with Agraforum New Zealand

FOR IMMEDIATE RELEASE Hamilton, New Zealand – August 6, 2024 – Recent trials conducted by Dr Gordon Rajendram, a distinguished soil scientist and consultant, have revealed significant improvements in pasture production on Canterbury dairy farms through the use of soil compaction treatments. Dr Rajendram, formerly of AgResearch and MAF, led these trials to assess the impact of soil compaction on pasture growth and to demonstrate the effectiveness of Agraforum’s soil treatments. Dr Rajendram stated that “The trials have shown that addressing soil compaction through targeted treatments can significantly enhance pasture production, providing a sustainable solution for farmers to boost their productivity.” Pasture production is influenced by five primary factors (1): 1. Soil Moisture: Adequate rainfall or irrigation is crucial, with less than 25% soil moisture negatively impacting growth. 2. Soil Temperature: Grass growth ceases when the soil temperature at 10 cm depth falls to 5-6 degrees Celsius. 3. Soil pH and Nutrients: Thirteen essential elements for plant growth, along with Co, Se, and I for animal health, are vital. 4. Soil Microbiology: Beneficial microbial activity supports plant health. 5. Soil Air Space (Air-Filled Porosity or Macroporosity): Compacted soil, with less than 10% air-filled porosity (AFP), significantly reduces pasture production. Each percentage drop below this threshold results in a 10% reduction in yield (based on AgResearch trials)(2). Since 1995, the Waikato Regional Council has been monitoring soil quality at 150 sites across the Waikato region, focusing on volcanic ash and pumice soils used for dairying, beef, cropping, and forestry. Seven soil quality tests are conducted at each site, including air-filled porosity. The 2019 data revealed that 94% of dairy farming sites had concerning soil quality, with excessively high fertility and soil compaction affecting approximately 85% of the sites. (Waikato Regional Council)(3). Aim and Methodology The aim of the trials was to demonstrate that Agraforum’s soil compaction treatment can improve soil aeration and pasture growth. The trials involved: – Four irrigated Canterbury dairy farms, with two using Agraforum’s treatments for several years and two untreated. – Monthly pasture measurements using a ride-on mower and digital scales. – Soil temperature monitoring, starting at 14 degrees Celsius and dropping to 5 degrees Celsius by the third cut. Each farm had ten plots (2m x 10m), and the trials commenced in the last week of February 2024, with pasture cuts taken over a 105-day autumn period. Findings The results were conclusive: – The two treated farms produced approximately 1,000 kg DM/ha (33%) more dry matter than the best untreated farm. – Compared to the second untreated and most compacted farm, the treated farms yielded over 2,000 kg DM/ha (80%) more pasture. Graphs from the study clearly illustrate the superior performance of treated farms in terms of total pasture grown and growth rates, particularly for the first cut. Graph 1: Shows Total pasture grown for ~ 105 days for the 2 Agraforum Treated and Untreated Farms. Graph 2: Shows the growth rates for the first cut for the farms. The Treated farms grew twice and 3 times the more pasture than the Untreated farms for the first cut. Graph 3: Shows the accumulated grass growth across all four farms over the trial period. The treated farms clearly grew significantly more pasture compared to the Untreated farms. Error bars show the 95% confidence interval at each cut, calculated from the ten replicate plots within each farm. Raw Data Agraforum- Treated -Farm 1 Kg DM hectare Days Growth Kg DM/day Temperature Cut 1 1958 ± 230 27 73 ± 9 14 Cut 2 1226 ± 90 35 35 ± 3 10 Cut 3 388 ± 23 43 9 ± 1 5 3572 ±294 105 34 ± 3 Agraforum Treated -Farm 2 Days Growth Kg DM/day Cut 1 1827 ± 129 29 63 ± 4 Cut 2 1180 ± 108 40 30 ±3 Cut 3 307 ± 30 36 9 ±1 3314 ± 241 105 32 ±2 Non Treated Farm-3 Kg DM hectare Days Growth Kg DM/day Cut 1 1127 ±121 40 28 ± 3 Cut 2 1173 ±111 53 22 ± 2 Cut 3       2300 ±219 93 (105) 25 (22) ±2 Non Treated Farm – 4 Kg DM hectare Days Growth Kg DM/day Cut 1 429 ± 94 30 14 ± 3 Cut 2 262 ± 65 34 8 ± 2 Cut 3       691 ± 157 64(105) (7) ± 1 The 95% confidence intervals have been calculated from ten replicate plots for each cut within each farm. Conclusion These findings highlight the importance of addressing soil compaction to improve pasture production. Agraforum’s soil aeration treatments have proven to be highly effective, offering a practical solution for farmers seeking to enhance productivity and sustainability. It takes ~ 10 kg of Dry matter of good quality pasture to produce 1 kg milk solid.(4) Four other field trials alongside Agraforum will be commencing this Spring in the Otago region, so watch this space. “By improving soil aeration and reducing compaction, we can unlock the full potential of pasture growth, ensuring healthier soils and more productive farms.” – Dr Gordon Rajendram, PhD, Soil Scientist/Consultant — About Dr Gordon Rajendram Dr Gordon Rajendram is a renowned soil scientist and independent consultant with extensive experience in soil fertility, agronomy, and farm environmental consultancy. His expertise has been instrumental in bringing scientific solutions to the agricultural sector, improving productivity and sustainability for farmers across New Zealand. About Allan Pirecy Allan Piercy is a seasoned vet who worked in a rural clinic in South Taranaki for 20 years before moving to Mid Canterbury, where he headed a large veterinary practice. His primary focus was on dairy cattle, preventive medicine, and ensuring economic returns for farmers. Recognising that many animal health and production issues stemmed from poor soil nutrition and structure, Allan founded Agraforum New Zealand in 2007, aimed at addressing animal health and production issues through improved soil and crop management. Allan’s guiding principle is, “Correct the cause of a problem, don’t continue to treat the symptoms.” Contact Agraforum

Scroll to Top