NZ Business Connect

August 2024

Business

Why New Plymouth’s MAD Media is Anti the “Anti-Billboards” Marketing People

In today’s digital age, many marketers are quick to dismiss traditional advertising methods in favour of flashy online campaigns. However, MAD Media firmly believes that billboards remain an indispensable tool in any comprehensive marketing strategy. The Arguments Against Billboards Critics of billboards often argue that they contribute to visual pollution, distract drivers, and may even negatively impact property values. Additionally, some believe that in the digital age, billboards are becoming outdated, offering limited effectiveness compared to targeted online ads. Environmental concerns are also raised, particularly regarding the production and energy consumption of billboards, especially digital ones. These arguments suggest that billboards might be more of a hindrance than a help in modern marketing strategies. Why MAD Media Disagrees MAD Media acknowledges these concerns but fundamentally disagrees with the anti-billboards stance. They argue that billboards, when strategically placed and creatively designed, enhance rather than detract from the visual landscape. A well-executed billboard can add character and vibrancy to an area, creating a memorable landmark. Furthermore, MAD Media believes that the distraction argument is overstated; when done right, billboards catch attention without causing undue disruption. MAD Media emphasises the benefits of digital billboards in relation to environmental concerns. Unlike traditional billboards that require printed vinyl skins, which are often discarded after use, digital billboards are more environmentally friendly. They eliminate the need for printing and reduce waste, as the content can be updated instantly without physical materials. Digital billboards are also more cost-effective over time, as they avoid the recurring expenses of printing and installing new skins. MAD Media is committed to using eco-friendly materials and energy-efficient technologies to further minimise environmental impact. Economical and High ROI Despite what some digital enthusiasts may argue, billboards provide a high return on investment. The cost per impression is significantly lower than many online advertising methods. Billboards work around the clock, tirelessly promoting a brand without a need for intervention. This round-the-clock presence ensures consistent brand exposure. Enhanced Local Targeting Billboards excel in local targeting. They allow businesses to reach specific geographic areas effectively. For local businesses, this means directly connecting with potential customers in their vicinity. MAD Media tailors their billboard placements to maximise local engagement, driving foot traffic and boosting sales. Complementary to Digital Campaigns Rather than viewing billboards as competitors to digital marketing, MAD Media sees them as complementary. A cohesive marketing strategy integrates both traditional and digital methods. Billboards amplify online efforts, driving traffic to websites and social media pages. This synergy creates a multi-faceted campaign that engages audiences on multiple levels. While digital marketing continues to grow, billboards remain a powerful and essential component of a successful marketing strategy. MAD Media embraces the enduring value of billboards and stands against the anti-billboard sentiment. By integrating traditional and digital methods, MAD Media creates comprehensive campaigns that drive real-world results. Businesses can trust MAD Media to elevate their brand with the timeless impact of billboards. Contact MAD Media NZ mad.nz /contact/ mail@mad.nz P: 0800 2 GO MAD Contact Media PAphillip@mediapa.co.nzP: 0274 587 724www.mediapa.co.nz

Rural

The Call for Competition in New Zealand’s Fertiliser Market with Renowned Hamilton Soil Scientist Dr Gordon Rajendram Has Gained Farmer Support

An anonymous Hamilton-based farmer has supported the call for more competition in the fertiliser industry from renowned Hamilton soil scientist Dr Gordon Rajendram. “Improving soil biology with less environmental impact is a significant step forward. Improving productivity is one of the most important things any nation can do to help its people, so I think competition and new ways are great,” the farmer said. “Furthermore, with increasing restrictions and tighter compliance standards being put on farmers, you are providing them with a choice and making it sustainable over the long term,” he said. Dr Gordon Rajendram has been vocal about the critical need for increased competition in the New Zealand fertiliser market. According to Dr Rajendram, the current market dynamics stifle innovation and result in higher costs for farmers, ultimately impacting the agricultural sector’s sustainability and productivity. The farmer emphasised the intense pressure faced by those in the dairy sector, where compliance with stringent environmental standards is a constant challenge. “Being in dairy, I am aware of how much pressure farmers are under from all sorts of things, so innovation and alternative choices are great for this sector.” Dr Rajendram’s research underscores the importance of soil biology in enhancing productivity while minimising environmental impact. “By focusing on improving soil health through innovative fertilisers, we can achieve higher yields with less environmental degradation,” he explains. “More competition in the fertiliser market would lead to lower prices and better products for farmers,” Dr Rajendram asserts. “This is crucial not only for improving soil health but also for meeting the stringent environmental standards imposed on the farming community.” One of the key issues Dr Rajendram highlights is the limited number of players in the fertiliser industry, which leads to a lack of incentive for companies to innovate and offer environmentally friendly products. With New Zealand’s farmers facing increasing pressures from both regulatory bodies and market forces, the need for cost-effective and sustainable fertiliser options has never been greater. In conclusion, Dr Rajendram’s call for more competition in the fertiliser market is not just about reducing costs; it’s about fostering a culture of innovation that benefits both farmers and the environment. As New Zealand continues to strive for more sustainable farming practices, embracing competition and encouraging innovation in the fertiliser sector will be key to achieving these goals. For more information, please contact: Contact Dr Gordon Rajendram 021 466077 rajendram@xtra.co.nz www.gordonrajendramsoilscientist.co.nz About Dr Gordon Rajendram:  Dr Gordon Rajendram is a distinguished independent soil scientist with extensive experience in the agricultural sector. His work focuses on improving soil health and sustainability practices in farming, making him a respected voice in the industry. Contact Media PA phillip@mediapa.co.nz 027 458 7724 www.mediapa.co.nz

Business

NZ Business Connect introduces Clean Planet – Your local experts in commercial and residential cleaning solutions

We are thrilled to announce the latest member of NZ Business Connect, Clean Planet. For professional and reliable cleaning services for both commercial and residential properties, look no further than Clean Planet. New Zealand’s only Sensitive Choice accredited cleaning company, Clean Planet has been at the forefront of providing health-focused, eco-friendly cleaning solutions since its beginnings in 2008. This innovative company was inspired by the need to deliver superior, health-centric cleaning services, and it has consistently upheld these values through its comprehensive service offerings and sustainable practices. With a diverse range of services tailored to both commercial and residential clients, their service range includes commercial and domestic cleaning, zero emissions e-mowing, car valet, and carpet and floor care services. By partnering with businesses and families across various industries, Clean Planet ensure a clean, healthy, and productive environment for all. As the leading property and facilities service provider in New Zealand, Clean Planet’s reputation for excellence is built on its commitment to quality and customer satisfaction. Their nationwide team of highly trained professionals ensures that every client receives the best possible care. This dedication to excellence is further demonstrated by their unique position as an eco-friendly service provider. We’re the first cleaning company to come up with our own locally formulated and manufactured range of sustainably sourced, health-focused products. Our range of healthier, environmentally kinder cleaning products do not contain chemical culprits such as bleaches, EDTA and phosphates earning our range Sensitive Choice and BioGro organic certifications. Our products and cleaning techniques are safer for our community with focus on health and eco-friendliness not only benefits our customers but also contributes to a cleaner planet. Led by CEO Tony Pattison and National Franchise Manager Abhi Lal Clean Planet has achieved significant milestones. They have exponentially increased their client base, secured and managed large tenders, and consistently maintained high customer satisfaction rates. Clean Planet’s core values revolve around creating cleaner and healthier environments, and their commitment to these values is evident in every aspect of their operations. While Clean Planet expands its service areas nationwide and deepens community engagement through partnerships on sustainability initiatives, we are excited to support Clean Planet in its journey to make the world a cleaner, healthier place. Contact Clean Planet   0800 274 355 +64 (9) 622 0828 info@cleanplanet.co.nz www.cleanplanet.co.nz Contact Media PA 027 458 7724 phillip@mediapa.co.nz www.mediapa.co.nz

Rural

Update – Soil Compaction Trials Boost Pasture Production on Canterbury Dairy Farms, Dr Gordon Rajendram with Agraforum New Zealand

FOR IMMEDIATE RELEASE Hamilton, New Zealand – August 6, 2024 – Recent trials conducted by Dr Gordon Rajendram, a distinguished soil scientist and consultant, have revealed significant improvements in pasture production on Canterbury dairy farms through the use of soil compaction treatments. Dr Rajendram, formerly of AgResearch and MAF, led these trials to assess the impact of soil compaction on pasture growth and to demonstrate the effectiveness of Agraforum’s soil treatments. Dr Rajendram stated that “The trials have shown that addressing soil compaction through targeted treatments can significantly enhance pasture production, providing a sustainable solution for farmers to boost their productivity.” Pasture production is influenced by five primary factors (1): 1. Soil Moisture: Adequate rainfall or irrigation is crucial, with less than 25% soil moisture negatively impacting growth. 2. Soil Temperature: Grass growth ceases when the soil temperature at 10 cm depth falls to 5-6 degrees Celsius. 3. Soil pH and Nutrients: Thirteen essential elements for plant growth, along with Co, Se, and I for animal health, are vital. 4. Soil Microbiology: Beneficial microbial activity supports plant health. 5. Soil Air Space (Air-Filled Porosity or Macroporosity): Compacted soil, with less than 10% air-filled porosity (AFP), significantly reduces pasture production. Each percentage drop below this threshold results in a 10% reduction in yield (based on AgResearch trials)(2). Since 1995, the Waikato Regional Council has been monitoring soil quality at 150 sites across the Waikato region, focusing on volcanic ash and pumice soils used for dairying, beef, cropping, and forestry. Seven soil quality tests are conducted at each site, including air-filled porosity. The 2019 data revealed that 94% of dairy farming sites had concerning soil quality, with excessively high fertility and soil compaction affecting approximately 85% of the sites. (Waikato Regional Council)(3). Aim and Methodology The aim of the trials was to demonstrate that Agraforum’s soil compaction treatment can improve soil aeration and pasture growth. The trials involved: – Four irrigated Canterbury dairy farms, with two using Agraforum’s treatments for several years and two untreated. – Monthly pasture measurements using a ride-on mower and digital scales. – Soil temperature monitoring, starting at 14 degrees Celsius and dropping to 5 degrees Celsius by the third cut. Each farm had ten plots (2m x 10m), and the trials commenced in the last week of February 2024, with pasture cuts taken over a 105-day autumn period. Findings The results were conclusive: – The two treated farms produced approximately 1,000 kg DM/ha (33%) more dry matter than the best untreated farm. – Compared to the second untreated and most compacted farm, the treated farms yielded over 2,000 kg DM/ha (80%) more pasture. Graphs from the study clearly illustrate the superior performance of treated farms in terms of total pasture grown and growth rates, particularly for the first cut. Graph 1: Shows Total pasture grown for ~ 105 days for the 2 Agraforum Treated and Untreated Farms. Graph 2: Shows the growth rates for the first cut for the farms. The Treated farms grew twice and 3 times the more pasture than the Untreated farms for the first cut. Graph 3: Shows the accumulated grass growth across all four farms over the trial period. The treated farms clearly grew significantly more pasture compared to the Untreated farms. Error bars show the 95% confidence interval at each cut, calculated from the ten replicate plots within each farm. Raw Data Agraforum- Treated -Farm 1 Kg DM hectare Days Growth Kg DM/day Temperature Cut 1 1958 ± 230 27 73 ± 9 14 Cut 2 1226 ± 90 35 35 ± 3 10 Cut 3 388 ± 23 43 9 ± 1 5 3572 ±294 105 34 ± 3 Agraforum Treated -Farm 2 Days Growth Kg DM/day Cut 1 1827 ± 129 29 63 ± 4 Cut 2 1180 ± 108 40 30 ±3 Cut 3 307 ± 30 36 9 ±1 3314 ± 241 105 32 ±2 Non Treated Farm-3 Kg DM hectare Days Growth Kg DM/day Cut 1 1127 ±121 40 28 ± 3 Cut 2 1173 ±111 53 22 ± 2 Cut 3       2300 ±219 93 (105) 25 (22) ±2 Non Treated Farm – 4 Kg DM hectare Days Growth Kg DM/day Cut 1 429 ± 94 30 14 ± 3 Cut 2 262 ± 65 34 8 ± 2 Cut 3       691 ± 157 64(105) (7) ± 1 The 95% confidence intervals have been calculated from ten replicate plots for each cut within each farm. Conclusion These findings highlight the importance of addressing soil compaction to improve pasture production. Agraforum’s soil aeration treatments have proven to be highly effective, offering a practical solution for farmers seeking to enhance productivity and sustainability. It takes ~ 10 kg of Dry matter of good quality pasture to produce 1 kg milk solid.(4) Four other field trials alongside Agraforum will be commencing this Spring in the Otago region, so watch this space. “By improving soil aeration and reducing compaction, we can unlock the full potential of pasture growth, ensuring healthier soils and more productive farms.” – Dr Gordon Rajendram, PhD, Soil Scientist/Consultant — About Dr Gordon Rajendram Dr Gordon Rajendram is a renowned soil scientist and independent consultant with extensive experience in soil fertility, agronomy, and farm environmental consultancy. His expertise has been instrumental in bringing scientific solutions to the agricultural sector, improving productivity and sustainability for farmers across New Zealand. About Allan Pirecy Allan Piercy is a seasoned vet who worked in a rural clinic in South Taranaki for 20 years before moving to Mid Canterbury, where he headed a large veterinary practice. His primary focus was on dairy cattle, preventive medicine, and ensuring economic returns for farmers. Recognising that many animal health and production issues stemmed from poor soil nutrition and structure, Allan founded Agraforum New Zealand in 2007, aimed at addressing animal health and production issues through improved soil and crop management. Allan’s guiding principle is, “Correct the cause of a problem, don’t continue to treat the symptoms.” Contact Agraforum

Business

Tauranga’s Haley Watts: Carving Out a Niche in the Plastering Industry

Since childhood, Haley Watts knew she wanted to be a tradie. Initially envisioning a career as a builder, Haley’s path took an unexpected turn during the COVID-19 pandemic. When the opportunity arose, she picked up a trowel and found her calling in plastering. After completing her apprenticeship and becoming qualified in November 2022, Haley took a leap of faith in January 2024, going self-employed and later establishing her business, Watts Stops, in June 2024. Watts Stops specialises in providing high-quality plastering services, including Level 3/4/5 finishes, cove installation, and small GIB repairs. Utilising premium GIB products, Haley ensures each job is executed with precision and excellence. Her systematic approach guarantees a flawless finish, while her commitment to offering free measures and quotes, along with valuable advice and referrals to trusted tradespeople, sets her apart in the industry. Targeting builders, homeowners, new house builders, renovators, and rental agencies, Watts Stops has quickly gained recognition in the Bay of Plenty. Despite being just 21 years old, Haley’s expertise and dedication have earned her repeat business from satisfied clients, notably builders impressed by her work quality. Notably, Haley stands out as the only female-owned and operated plastering business in the region, a testament to her resilience in a male-dominated field. Driven by core values of equality, respect, honesty, and authenticity, Haley aims to foster a positive and inclusive work environment. Her vision for the future includes training apprentices and expanding her team, reflecting her passion for mentoring and sharing knowledge. In five years, Haley aspires to have a thriving business with a dedicated team and solid contracts, making a lasting impact on the industry. Outside of work, Haley enjoys playing football for Te Puke Football Club and spending time at the beach, embracing a balanced and fulfilling lifestyle. Contact Haley Watts 027 384 2023 haleywatts56@gmail.com https://www.wattsstops.co.nz Contact NZ Business Connect phillip@nzbusinessconnect.co.nz 027 458 7724 www.nzbusinessconnect.co.nz

Travel

Embrace A Winter Wonderland with The Cardrona Horse Riding & 4×4 ATVs

Experience the enchanting winter landscape with The Cardrona Horse Riding & 4×4 ATVs. As the cold snap brings frosty mornings, our well-loved, shaggy horses gather around the big meadow hay bales, their manes and tails adorned with icicles. This season transforms the valley into a picturesque wonderland, perfect for adventurous exploration, whether you’re on horseback or maneuvering through the snow on ATVs and 4×4 motorbikes. Warm up by the roaring fire in our cosy reception before heading out. The thrill of crunching through fresh snow and the unique challenge of navigating icy trails provide an exhilarating experience. With frozen troughs to tackle and the occasional fun of getting stuck in the snow, each ride promises excitement and adventure. Prepare for playful moments making snow angels and snowball fights, and don’t forget to wrap up warmly, with hand warmers at the ready! Our High Country Pub Trail horse trek offers a delightful twist to your adventure. Enjoy a stopover at the iconic Cardrona Hotel, renowned for its rich history and welcoming atmosphere. Here, you can indulge in a glass of mulled wine, savouring the warmth and the breathtaking snow-covered vistas. The hotel’s cosy pub and restaurant provide a perfect setting to relax and recharge, offering hearty meals and a selection of fine beverages. It’s a must-visit for anyone looking to experience the local charm and hospitality. For those craving a bit more speed, our fleet of 4×4 motorbikes and ATVs offers a thrilling ride through the snowy terrain. Whether you’re a seasoned rider or new to these machines, our expert guides ensure a safe and exhilarating journey. The unique combination of stunning landscapes, winter sports, and the rustic charm of the Cardrona Hotel creates an unforgettable experience. At The Cardrona, winter is not just a season; it’s a celebration of adventure and nature’s beauty. So, bundle up and join us for a day filled with frosty fun, breathtaking views, and unforgettable memories. Whether you’re trotting along a snowy trail on horseback or revving through the snow on a motorbike or ATV, the magic of The Cardrona Horse Riding & 4×4 ATVs will leave you enchanted and eager for more. Poem: Frosty mornings greet the day,  Frozen troughs in icy sway.  Shaggy horses in the field,  To the big meadow hay bales they yield.  Icicles from manes hang low,  In winter’s hush, they softly glow. A fire roars in the hearth’s embrace,  Warmth spreads through the quiet place.  The thrill of snow, a fresh, white sheet,  On 4x4s, we dance, snow at our feet.  Stuck in the drifts, laughter rings clear,  Snow angels form, and joy draws near. Hand warmers on, we feel the heat,  Wrapped up warm, adventure’s sweet.  The High Country Pub, a welcomed break,  With mulled wine, we pause, hearts awake.  The snowy trails, a wonderland,  Guided by nature’s gentle hand. Horses trot, a steady pace,  Through winter’s art, a silent grace.  On 4x4s, we roar through the snow,  In Cardrona’s spell, we’re free to flow.  Winter’s touch, a fleeting kiss,  A moment in time, pure, cold bliss. So, come with us, in winter’s chill,  To a place where nature’s breath stands still.  At The Cardrona, the world’s anew,  Where frost and snow create a view.  An adventure in the season’s glow,  A memory in the soft white snow. Contact The Cardrona Horse Riding & 4×4 ATVs info@thecardrona.co.nz +64 3 443 1228 Contact Phillip Quay 027 458 7724 phillip@mediapa.co.nz www.mediapa.co.nz

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