Media

Join Hamilton’s leading business networking event on February 25 and hear from award winning media expert Phillip Quay, pictured, who will be joined by Waikato Times editor Jonathan MacKenzie along with business owner, entrepreneur and politician Himanshu (Ash) Parmar. LinkedIn Local Hamilton is a top rated Waikato business networking event designed for professionals, entrepreneurs, and business owners who want to build authentic connections. This relaxed, social networking experience brings together Hamilton professionals, Waikato business leaders, and local entrepreneurs for meaningful conversations – without sales pressure. LinkedIn Local Hamilton returns in 2026 to celebrate nine years of connecting professionals across the region. The next event – The Changing Face Of Media – will be hosted by Ebbett on 25 February at their brand new car showroom at The Base – a modern venue designed to elevate the experience for attendees. Daniel Hopper’s Story: Building Something Exceptional from the StartOne of the most important chapters in the LinkedIn Local Hamilton story is the vision and leadership of Daniel Hopper, a well known Hamilton business figure who founded the event and set its direction from day one. Rather than following the traditional networking formula, he designed LinkedIn Local Hamilton to be relaxed, human, and community driven. The focus was on real conversations, genuine connections, and bringing people together in a way that felt authentic and inclusive. Right from the outset, Daniel secured high profile speakers and strong community support. In its first year, LinkedIn Local Hamilton quickly gained momentum and was widely regarded as one of the largest LinkedIn Local events of its type in the world. What started as a local initiative rapidly became a standout example of how powerful people first networking could be. Daniel’s leadership helped establish a clear message: this was not about transactional networking, but about creating a space where professionals, entrepreneurs, and business leaders could build meaningful relationships. That foundation continues to shape the event today. His story is a reminder of something crucial:‘A networking event grows when influential people believe in it – and share it’. Daniel’s vision laid the groundwork for LinkedIn Local Hamilton’s ongoing success, helping it attract high calibre speakers, engaged audiences, and a reputation that now extends well beyond the Waikato. Key Speaker: Phillip Quay – Hamilton’s Leading Media, PR & Digital Marketing ExpertPhillip Quay, a highly respected and award winning Hamilton journalist, PR strategist, and digital marketing specialist, is also the founder of the fast-growing business networking group NZ Business Connect. Phillip Quay is known across New Zealand for his expertise in:• Digital marketing and social media strategy• Public relations and online branding• Business storytelling and media communication• Online visibility and Google ranking growth• Global PR and international media assignments As the founder of MediaPA and NZ Business Connect, Phillip has helped more than 200 New Zealand businesses grow their online presence through strategic PR, SEO driven content, and social media integration. Phillip has delivered keynote presentations at major national conferences and is recognised as a leading voice in New Zealand digital marketing, social media education, and business communication events. This event is ideal for anyone wanting to:• Grow their Waikato business network• Connect with Hamilton entrepreneurs and professionals• Learn from a top New Zealand media expert• Build authentic business relationships• Improve their digital marketing and PR knowledge Enjoy complimentary food, drinks, and genuine networking in a friendly environment, and kick off 2026 with the people who drive Hamilton forward. Contact Phillip Quay / MediaPAPhone: 0274 587 724Email: phillip@mediapa.co.nzWebsite: www.mediapa.co.nzFacebook: facebook.com/MediaPA

In today’s fast-paced digital world, where consumers are constantly bombarded with information, capturing and maintaining public interest is a challenging task for businesses. MAD Media recognises that one of the most effective strategies for ensuring a brand remains at the forefront of consumers’ minds is by regularly changing advertisements. Ad fatigue occurs when consumers are exposed to the same ad repeatedly, leading to indifference or even annoyance. This is especially prevalent in the digital space, where audiences may encounter the same ad multiple times a day. Without regular updates, even the most creative campaigns can lose their impact. MAD Media counters this by advising clients to frequently refresh their ad content, ensuring their messaging remains effective. Beyond preventing ad fatigue, regularly updated ads allow brands to showcase different facets of their story. Each new ad provides an opportunity to introduce new products, highlight seasonal events, or tap into cultural trends. MAD Media assists brands in craftingcontent that resonates with diverse audience segments, helping them stay top-of-mind and relevant.  Changing ads also enables brands to be more agile. The digital landscape is constantly evolving, with new platforms, technologies, and trends emerging rapidly. MAD Media helps brands adapt their advertising strategies to reflect th se changes, ensuring they remain relevant and compelling. Additionally, regularly updating ads offers valuable insights. Each new campaign allows for testing different approaches, helping brands understand what resonates most with their audience. MAD Media uses this data-driven approach to optimise marketing efforts, enhancing the effectiveness of each campaign and informing long-term strategies. Regularly changing ads is crucial for maintaining public interest. MAD Media helps brands navigate the complexities of the digital landscape by crafting fresh, engaging advertisements that prevent ad fatigue, enhance brand storytelling, and ensure agility, keeping brands at the forefront of consumers’ minds. Contact MAD MediaW: www.mad.nz/contact/ E: mail@mad.nzP: 0800 2 GO MAD Contact Media PA 027 458 7724 phillip@mediapa.co.nz www.mediapa.co.nz