2025 Digital Marketing Trends: 5 Key Insights from Media PA

As 2025 approaches, the digital marketing landscape is undergoing significant changes, and Media PA is keen to take advantage of these new trends. Here are five key insights shaping the future of digital marketing:

1. AI Overviews and Zero-Click Searches

With the rise of AI-driven search results, many users get their answers directly from search engines without clicking through to websites. To stay visible, marketers need to optimise for these AI overviews by focusing on middle-of-funnel (MOFU) content that encourages further engagement beyond the initial search.

2. AI-Enhanced Content Workflows

Automation is taking centre stage in content marketing. AI-powered tools now streamline research, content outlining, and even copywriting, allowing marketers to save time while producing high-quality, relevant content. This allows for a balance of efficiency and creativity, giving businesses an edge in their content strategies.

3. The Evolution of Social Media Marketing

Social media continues to evolve, with Reddit advertising gaining traction and platforms like Meta and TikTok offering in-app shopping features. By leveraging first-party data, brands can create highly effective Lookalike audiences and ensure that their ads reach the right customers at the right time, especially those ready to make a purchase.

4. AI-Supported Video Production

Video content remains essential, but AI is making it more accessible. Businesses no longer need expensive equipment to create engaging videos. With AI-supported production tools, marketers can quickly and cost-effectively produce high-quality videos tailored for platforms like TikTok and Instagram, where short-form content thrives.

5. Personalisation and First-Party Data

The importance of personalisation continues to grow, with brands increasingly relying on first-party data to deliver customised experiences. Integrating this data into marketing strategies allows businesses to tailor their messaging, enhance user experience, and build stronger customer relationships.

By embracing these five trends, Media PA will be well-positioned to stay competitive and create impactful, innovative campaigns in 2025.

Contact Media PA

027 458 7724

phillip@mediapa.co.nz

www.mediapa.co.nz

AgSafe Promotes Quad-Bike Safety at Clued-Up Kids Program in Nelson

AgSafe recently took part in the Clued-Up Kids program, a hands-on safety initiative designed to educate children aged 9 to 11 on essential safety skills. The event, organised by the Nelson-Marlborough District Health Board and sponsored by local Rotary and Lions Clubs, saw over 600 children from across the region participating in interactive safety stations.

This program is part of a broader safety effort led by the Marlborough Child Safety Group, which was formed in 2005. The group is comprised of local safety agencies including AgSafe, Civil Defence, and the New Zealand Police. By pooling their expertise, these agencies ensure that safety messages are clear, consistent, and effectively delivered to children through initiatives like Clued-Up Kids.

AgSafe’s focus was on quad-bike safety, a particularly important topic in rural areas. James Findlay from AgSafe explained, “AgSafe’s presentation was about quad-bike safety, as the manufacturers’ recommendations are that they are not to be ridden by people under 16 years of age, and they are not made to carry passengers”. Over 60% of the kids had either ridden a quad-bike or been a passenger on one.” Despite the clear safety guidelines, many children admitted to riding or being passengers on adult-sized quad-bikes.

The session highlighted the risks associated with not following safety guidelines. Quad bikes are useful vehicles in rural settings, but they can pose serious dangers when used incorrectly. AgSafe’s key message was simple: children under 16 should not ride adult-sized quad-bikes, and these vehicles are not designed to carry passengers.

The Clued-Up Kids program takes a multi-agency approach, with each organisation contributing to the overall safety education. Through real-life role-play scenarios, children learn vital skills to navigate potential hazards. The program has proven to be a success, providing children with the tools they need to stay safe in a variety of situations, including those involving quad bikes.

AgSafe’s participation in the event reinforces its commitment to child safety, particularly in rural areas where quad-bike use is common. The hands-on, experiential learning approach ensures that the safety messages stick with the children, empowering them to make safer choices as they grow more independent.

Contact AgSafe NZ

admin@agsafe.nz

0508safefarm (0508723332)

Contact Media PA

027 4558 7724

phillip@mediapa.co.nz

www.mediapa.co.nz

Kia Orana From Mighty Moko: The Lovable Grumpy Gecko of Pacific Resort Rarotonga!

Deep within the vibrant, lush grounds of Pacific Resort Rarotonga lives a very special gecko named Mighty Moko! Though he may be small in size, his grumpy attitude makes a big impression. Mighty Moko prefers to watch from the sidelines, avoiding the lively fun that fills the resort. His quirky charm brings a unique spirit to our tropical paradise. While he may not join in the games, he always enjoys keeping a watchful eye on everything happening around him!

Mighty Moko is part of the Polynesian gecko family. There are several species of geckos in the Cook Islands. These little creatures are masters of disguise, blending into their surroundings so well that they’re often hard to spot. But Mighty Moko always makes his presence known with his distinctive “chi-chi-chi” call.

Even though Mighty Moko loves to grumble, he’s a super helpful little guy to have around! Along with his fellow mokos’, he’s like a tiny superhero, munching away on pesky bugs that might bother our guests. Keep your eyes peeled, and if you’re lucky, you might spot him zipping across a wall or soaking up the sunshine. Mighty Moko is always ready to lend a hand (or a claw) to keep the resort happy and bug-free!

Get to know Might Moko like never before with Elastic Island Adventures: Rarotonga.  Set against the stunning backdrop of the tropical paradise of Rarotonga, this thrilling tale invites young readers into a world of mystery, friendship, and breathtaking South Pacific scenery. Inspired by author Karen McMillan’s magical stay at Pacific Resort Rarotonga, the story shines a spotlight on Mighty Moko, the grumpy gecko who helps his new found friends solve the mystery of the great pearl heist!

Did you know…?

  • In Maori culture, mokos are powerful symbols of strength and renewal!
  • For Cook Islanders, geckos are seen as bringers of good luck and are often tucked into the foundations of houses for blessings.
  • You can find these friendly geckos all around homes, where they happily help keep pesky insects at bay—plus, they’re completely harmless!

Mighty Moko may be a bit grumpy, but he’s bursting with character and charm! Whether he’s chirping his famous “chi-chi-chi” or stealthily keeping the resort insect-free, this tiny gecko is an unforgettable part of the Cook Islands experience. So the next time you visit, keep your eyes peeled for this local legend—you might just spot him on his next exciting quest!

For more information on the Elastic Island Adventures series, click here.

To explore our Kids Corner at Pacific Resort Rarotongaclick here.

Contact Pacific Resort Hotel Group

Pacific Resort Hotel Group

reservations@pacificresort.com

Contact MediaPA

027 458 7724

phillip@mediapa.co.nz

www.mediapa.co.nz

Host the Ultimate Corporate Festive Event at Great Spice Otumoetai Award Winning Tandoori Indian Restaurant and Bar

https://www.greatspicetauranga.co.nz

As the festive season approaches, businesses are seeking the perfect venue to host unforgettable corporate events. Great Spice Otumoetai offers an ideal setting for both in-house celebrations and outdoor catering, tailored to meet your company’s specific needs.

For smaller, more intimate gatherings, Great Spice’s in-house service provides a welcoming and professional environment. The restaurant’s warm ambience, combined with a personal touch, sets the stage for a corporate event that feels both elegant and celebratory. The attentive staff ensure a seamless and enjoyable experience for you and your guests, taking care of every detail from start to finish.

Great Spice is renowned for its authentic Indian cuisine, offering a variety of traditional dishes such as butter chicken, lamb rogan josh, and a wide selection of vegetarian options. Their talented chefs are also able to create custom menus, ensuring that all tastes and dietary requirements are catered for. This flexibility makes Great Spice a popular choice for festive events, where you can enjoy dishes specially crafted for the holiday season.

If you’re hosting a larger event off-site, Great Spice’s outdoor catering service is the perfect solution. Offering the same high-quality food and service as their in-house dining, their catering team can manage events in a variety of locations, from offices and conference centres to outdoor spaces. Their experienced team will handle every aspect, ensuring your event runs smoothly, leaving you to enjoy time with your colleagues.

With a strong focus on flexibility and customisation, Great Spice Otumoetai is committed to helping you host an event that perfectly matches your company’s needs. Whether it’s a casual lunch or a more formal evening affair, their in-house and outdoor catering services guarantee a successful and memorable festive celebration.

Book your corporate event at Great Spice Otumoetai today!

Contact Great Spice:

07-570 2244

info@greatspicetauranga.co.nz

https://www.greatspicetauranga.co.nz/contact

https://www.facebook.com/GreatSpice

https://www.linkedin.com/company/great-spice-restaurant-tauranga/

Contact Phillip Quay:

Email: Phillip@mediapa.co.nz

Mobile: 027 458 7724

Website: www.mediapa.co.nz

Brad Builds Minden Developments into Tauranga’s Premier Residential Construction Company

We are excited to share that Minden Developments founder Brad, is the newest member of NZ Business Connect’s network. Based in Tauranga, Brad has built Minden Developments from the ground up, driven by deep personal inspiration. After losing his father at a young age, Brad learned resilience and ambition, which have fueled his vision to make a meaningful impact in the building industry.

With over a decade of experience in high-end residential builds, Brad brings expertise and professionalism to every project. Minden Developments offers a range of residential construction services, including new builds, renovations, project management, and outdoor living area construction. Brad’s dedication to providing exceptional service and creating a positive experience sets Minden Developments apart as a reliable construction company in the Tauranga region.

Minden Developments is committed to working with a diverse range of clients, from savvy investors and developers to families building their dream homes. Brad’s focus on delivering projects on time and within budget ensures that clients receive the best results every time.

At Minden Developments, the emphasis on open communication and dependability is key. Brad’s drive to continually upskill and lead by example, alongside his experience as a Licensed Building Practitioner, allows him to offer a personal touch that resonates with clients.

As Brad continues to grow his business, he remains committed to his vision of building quality homes that reflect his values and client needs in honour of his late father. We look forward to seeing Minden Developments thrive and the valuable connections Brad will build within our network.

Contact Brad at Minden Developments

021 082 10011

brad@mindendevelopments.co.nz

mindendevelopments.co.nz

Contact NZ Business Connect

027 458 7724

phillip@nzbusinessconnect.co.nz

nzbusinessconnect.co.nz

5 Ways to Make Your Pacific Holiday Count: A Holiday with Purpose

Planning your Pacific holiday and eager to make a meaningful impact? At Pacific Resort Hotel Group, you can immerse yourself in unforgettable experiences that positively affect the local environment and culture. They’ve curated five regenerative activities designed to enrich your stay while supporting sustainable tourism in the Cook Islands.

1 Marine Conservation Snorkelling Tours

Discover the stunning coral reefs of the Cook Islands on eco-friendly snorkelling tours focused on marine conservation. These tours allow you to explore the underwater world while supporting efforts to protect fragile ecosystems. Explore Pacific Resort Aitutaki’s Aquatic Eco Trail, a self-guided snorkelling and educational tour of the lagoon’s marine environment.

2 Enjoy a Traditional Umu Cultural Night

Experience the traditional Cook Islands umu cooking at the Umu Cultural Night, where local warriors demonstrate this ancient practice through chants and dance. Enjoy a feast cooked in an underground oven, with live music and cultural performances adding to the atmosphere. For more details visit the Umu Experience page.

3 Contribute to Coral Restoration at Pacific Resort Aitutaki

Leave a lasting impact at Pacific Resort Aitutaki by joining the coral restoration project in Aitutaki Lagoon. Guests can plant coral fragments and help regenerate the reef while contributing to the resort’s regenerative tourism efforts. Track your coral’s growth and explore the work of Te Ara o te Akau Inc, which is dedicated to reforestation and coral restoration in the Cook Islands. Learn more about our coral restoration project and Te Ara o te Akau’s initiatives here.

4 Learn Traditional Arts and Crafts

The Rarotonga Arts & Crafts Private Tour takes you on an immersive journey to meet local artisans, visiting workshops and factories like the Rito coconut oil factory, Koteka Winery, Cooks Lager Brewery, master carver Mike Tavioni’s gallery, and the Circle Cook Islands shop. This tour supports the preservation of traditional arts, such as weaving and carving, while also promoting upcycled fashion. Find out more here.

5 Take an Adventure with Land Conservation Hikes

Experience a guided hike through the breath-taking landscapes of the Cook Islands and participate in conservation efforts like native species replanting and invasive species removal. Tours with Maunga Tours and Tumutoa Tours offer you the chance to connect with nature while contributing to the islands’ ecosystem conservation.

Discover more about Pacific Resort Hotel Group’s commitment to sustainability by exploring our Sustainability Hub. Learn how they are minimising their environmental impact and fostering positive cultural exchanges during your stay.

For additional ways to travel with purpose, check out Cook Islands Tourism’s regenerative activities here and discover how you can make a difference during your Pacific holiday.

Take a look at their great offers and start planning!

Contact Pacific Resort Hotel Group

reservations@pacificresort.com

Contact Media PA
027 458 7724

phillip@mediapa.co.nz

www.mediapa.co.nz

Experience Spring in Full Bloom with Cardrona Horse Treks and 4×4 ATVs: A Perfect Time for Work Events

Spring has truly arrived in the Cardrona Valley, transforming the landscape into a vibrant display of greenery, blossoms, and the hum of honeybees. It’s a special time of year for Cardrona Horse Treks and 4×4 ATVs, with the added beauty of lambing and calving season creating a unique and memorable backdrop for their tours.

Kel, the owner, captures the charm of the season: “Yes, it is certainly very ‘springy’ now! Cardrona Valley is becoming greener by the day, beautiful blossoms are out, and the honeybee hives are beginning to buzz.” This stunning natural setting enhances the experience, whether guests choose to explore the valley on horseback or by quad bike or ATV.

During the tours, care is taken around the new mothers and their babies. “Lambing and calving season has just begun here on the farm, so it’s a very special time of year. We need to be extra careful and go quietly past the new mums and babies while on tour with the horses and quad bikes. Sometimes we’ll stop a tour and wait for a mother to help her new baby to its feet to follow her safely away,” Kel explains. These peaceful moments make the tours a truly special way to witness the rhythms of farm life.

For those looking for an unforgettable spring adventure, Cardrona Horse Treks and 4×4 ATVs offers both individual and group tours, making it the perfect activity for families, friends, or even workmates. Whether you’re after the calm of a horseback trek or the thrill of a 4×4 ride, Cardrona provides an ideal setting for a spring outing.

If you’re planning a group adventure off the beaten track or simply want to enjoy the beauty of the season, Cardrona Horse Treks and 4×4 ATVs is ready to offer an experience you won’t forget. Get in touch to book your tour today!

Contact Experience The Cardrona

+64 3 443 1228

info@thecardrona.co.nz

Contact Phillip Quay
phillip@mediapa.co.nz
0274 587 724
www.mediapa.co.nz

Treat Your Team to a Relaxing Retreat at Auckland’s Bethells Beach Cottages

By Fiona Stephen

Looking for a refreshing way to reward your hardworking team this season? Bethells Beach Cottages, nestled along the beautiful West Coast, provides the perfect setting for a corporate retreat. Whether you’re hosting a team-building getaway or simply treating your team to a well-earned break, these secluded cottages offer a peaceful space to unwind and reconnect.

Start the retreat with a morning yoga session on the beach, where the calming sound of the ocean helps your team relax. For those who enjoy the outdoors, an energising swim or surf at Bethells Beach or nearby O’Neills Beach is a great way to start the day, with local surf lifesavers ensuring safety.

The spacious grounds at Bethells Beach Cottages encourage both bonding and relaxation. Your team can enjoy lawn games such as petanque, chess, and croquet, providing a fun and laid-back atmosphere to connect in a casual setting.

When it’s time to unwind, your staff can soak in the luxurious Scandinavian hot tub, or for more privacy, hire the portable Kiwi hot tub on your deck, surrounded by beautiful gardens. It’s the perfect way to release tension while enjoying the fresh sea breeze.

According to Trude, owner of Bethells Beach Cottages, “We love seeing people leave feeling more connected, refreshed, and ready to take on new challenges. Our peaceful setting really helps guests switch off from the hustle and bustle of work life.”

For a more immersive experience, consider a digital detox during your retreat. The natural surroundings provide an ideal environment for your team to disconnect and recharge, leaving them ready to return to work with a renewed sense of focus.

With stunning views, comfortable accommodation, and a range of activities, it’s the perfect destination for corporate groups seeking both relaxation and team bonding. Reward your staff with a memorable experience at Bethells Beach Cottages. Book your group retreat today!

Contact Bethells Beach Cottages

+64 9 810 9581

info@bethellsbeach.com

www.bethellsbeach.com

Contact Phillip Quay

Media PA

phillip@mediapa.co.nz

027 458 7724

www.mediapa.co.nz

How AI is Revolutionising Modern Education

UK Correspondent: Peter Minkoff

Artificial intelligence has rapidly transformed many sectors, and education cannot be an exception. From personalised learning experiences to the smoothening of administrative tasks, AI’s integration into modern education has been a game-changer. The following article identifies and discusses five key insights on how AI reconfigures the educational space and helps educators and students.

Personalised Learning Experiences

The most important contribution that AI has made in the realm of education is in personalised learning. The educators conventionally have tried to accommodate the learning pace and style of each student within a standard classroom setting. Today, AI-powered platforms make personalised learning pathways possible, adjusting to the needs of individual students. Most of them use data to analyse student performance, identify knowledge gaps, provide real-time feedback, and present additional resources for achieving better results. In this respect, no student will be lagging, and both learning and achievement will improve.

AI in Administrative Tasks

Aside from the classrooms, artificial intelligence has proved to be a very valuable assistant for schools and universities when it comes to administrative tasks. With AI-powered systems at their side, educational facilities have been able to automate routine tasks, such as grading and scheduling, and tracking student and staff attendance. As a result of these innovations, the administrative burden on teachers is reduced so that they can put more effort into teaching and engaging with students. AI-powered technologies can also help optimise enrollments and even identify students who are at risk so that interventions can be made in time.

Enhancing Digital Learning Resources

Artificial intelligence has transformed the speed and accessibility related to digital learning resources, providing students with tools that complement traditional education. In countries like Australia, where the Victorian Certificate of Education (VCE) plays a crucial role in secondary education, AI has facilitated the development of high-quality online learning materials. For VCE students, this means simulations, quizzes, and interactive multimedia to enhance learning. Students can now find excellent VCE notes online, curated through systems that ensure relevance and accuracy. The abundance of digital content ensures that learning becomes much more flexible; now, students can avail opportunities to study at their own pace and convenience.

AI as a Learning Assistant

AI-driven virtual assistants are becoming an integral part of learning. Such systems can engage in a range of activities with students, such as answering questions, explaining concepts, and even recommending extra study materials. AI-powered assistants, such as chatbots and virtual tutors, can provide student support outside of what human teachers can offer. At times when students need it, these can function at hours of the night or during periods of absence. Such continuous presence and support will be most welcome for students in under-resourced or remote areas, where teacher access might be at a premium.

Bridging Gaps in Global Education

Artificial intelligence is serving as a key to making education more accessible for students around the world. AI-enabled platforms are in a position to translate educational content into various languages, thus breaking the barriers of languages. Secondly, AI can also develop adaptive learning systems to achieve the objective of providing inclusive access to educational materials for differently-abled students. AI can be used in developing regions to close the digital divide, creating low-cost, scalable educational solutions – often delivered via mobile platforms. This democratisation of education allows more students worldwide to gain access to high-quality learning resources, improving educational equity and outcomes.

In conclusion,  the presence of AI in contemporary education has been transformative. In the years to come, as AI continues to evolve both in capability and capacity, it will be increasingly instrumental in addressing the imbalances within education and ensuring a better quality for all concerned. By leveraging AI, educators and students alike would finally have a future in which learning would be more efficient, more equitable, and more engaging.

Contact Media PA

027 458 7724

phillip@mediapa.co.nz

www.mediapa.co.nz

Rapson, Loans, Finance & Insurance – Diana McIntyre

Working with Rapson, Loans, Finance & Insurance, a trusted name in financial and insurance services, Diana is based in Tauranga and serves clients across the region. Diana is proud to work alongside an organisation that truly understands the importance of comprehensive insurance coverage.

Diana’s extensive expertise covers a range of personal and business insurance options, including life insurance, mortgage protection, income protection, and health insurance. She also specialises in more specific coverages like trauma cover, total permanent disability (TPD) insurance, and key person cover for businesses. Diana simplifies the complexities of insurance, offering guidance in an easy-to-understand manner and ensuring you know exactly what you’re getting.

Contact Diana McIntyre at Rapson, Loans, Finance & Insurance  

07 577 1209

021 888 090

diana@rapson.co.nz

https://rapson.co.nz

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