Whenuakite School is a small, rural school located in the Coromandel Peninsula of New Zealand. Despite its size, the school provides a nurturing and enriching environment for children from Year 1 to Year 8.
The school has a proud history dating back to its establishment in 1905. Over the years, it has evolved to meet the changing needs of its community while retaining its strong commitment to academic excellence. The school’s motto, Takakawe i ngā wā katoa ‘At all times we will endeavour’, reflects this commitment.
Whenuakite School’s dedicated and experienced teaching staff work hard to engage and inspire their students. They use a variety of teaching methods to cater to different learning styles, including project-based learning, digital resources, and outdoor education. In addition to core subjects such as English, math, and science, the school also offers a range of specialist classes, including music, art, and physical education.
Outside of the classroom, Whenuakite School offers a range of extracurricular activities to enrich its students’ lives. These include sports teams, cultural groups, and environmental initiatives. The school’s beautiful natural surroundings offer many opportunities for learning and outdoor adventures, including bush walks, gardening, and camping trips.
One of Whenuakite School’s unique strengths is its strong sense of community. Parents and caregivers play an active role in the school, supporting fundraising efforts, volunteering their time, and attending school events. This community involvement fosters a sense of belonging and connection that benefits the whole school community.
In recent years, Whenuakite School has embraced digital technology to enhance its students’ learning experiences. Students can use a laptop or tablet (if an agreement has been signed), and the school’s virtual learning environment provides a wealth of resources and opportunities for online collaboration. The school’s commitment to digital literacy ensures that its students are well-prepared for the challenges of the modern world.
Whenuakite School’s commitment to academic excellence, community involvement, and innovative teaching methods make it an outstanding choice for families in the Coromandel Peninsula. It is a school that truly lives up to its motto of letting the child flourish, providing a nurturing and supportive environment in which every student can thrive.
This school is 5mins down the road from 1093 Tairua-Whitianga Road!
www.facebook.com/1093TairuaWhitiangaRoad
Contact Phillip Quay
Phillip@nzbusinessconnect.co.nz
027 458 7724
www.nzbusinessconnect.co.nz
Getting to know the masterminds behind the 2023 Fieldays Innovation Awards winners
Innovation has always been at the forefront of Fieldays, since its onset in 1968, with the organisers, New Zealand National Fieldays Society’s ongoing ambition being to advance agriculture in New Zealand by supporting and facilitating leadership in technology, innovation, education, and globalisation. The Fieldays Innovation Awards, starting that same year, was the first competition of its kind in NZ, and is now well-known as the platform for turning ideas of all shapes and sizes into marketable products to benefit the primary industry.
The Awards offer three distinct categories: Prototype, Early-Stage, and Growth & Scale, encompassing the entire innovation lifecycle. This opens the possibility of inventors entering different categories each year to showcase any recent progress or advancements made in the project. Despite the 2022 Awards being held just six months ago, entrants were keen to showcase their progress and fresh thinking. This year’s Awards again paid tribute to the youth with the Young Innovator of the Year Award going to an eager group of high school students at St Paul’s Collegiate School in Hamilton, for their Capra Skin Goats Milk lip balm. The group comprising of Lucy O’Meeghan, Emma Lobb, Mackenzie Lenton & Lochie Mouat, are in year 13, taking Agribusiness as a subject.
The students identified a need and formulated steps and iterations to develop a final product that could make a real difference to its target market. They named their brand Capra Skin, drawing inspiration from the Latin word “Capra,” meaning goat, which also doubles as an acronym for “Greatest Of All Time.” A representative from the group explained, “We want our customers to feel exceptional when using our product. We envision our product’s story expanding beyond just lip balm and encompassing other skincare items in the future.” Chris Foot, the Agribusiness teacher at St. Paul’s Collegiate, couldn’t be happier with the performance of the three groups of students who pitched their ideas at the Fieldays Innovation Hub, saying “They did well and put up convincing arguments under very difficult and nerve-wracking conditions. Their ideas were innovative, original, and clever; we are extremely proud of them.” The judges were equally impressed, praising the exceptional quality of the presentations and highlighting the professionalism demonstrated by the young participants.
Waikato Milking Systems, a company known for designing and manufacturing rotary platforms and milking systems won the Prototype Award for its ErgoPOD – a product hoping to revolutionise efficiency and safety in the milking shed. Project Specialist at Waikato Milking Systems, Tom Morris and his team worked on research and development for four years to advance this project through to the prototype stage, and plan to complete the final stages of development over the next 18 months so they can go to market. Waikato Milking Systems Executive Chairman Jamie Mikkelson accepted the award on the night saying, “We started on this journey with this crazy idea to become the most admired company globally for milking efficiency. If a single operator could milk a thousand cows in an hour, it would be a game changer, and we believe we are on our way to achieve that with this machine.”
The team decided to enter the Fieldays Innovation Awards because they saw it as an opportunity (if they won) to introduce their innovative product to the dairy market as upcoming, which it has now successfully achieved. “Winning this Award has been a massive pat on the back for the team, who deserve the accolade after having worked hard over the past few years to deliver a fresh take on a milking system that tackles the current limitations of traditional and robotic ones,” says Jamie. “We plan to return to the 2024 Fieldays Innovation Awards in the Early-Stage category with a further developed product.”
Staff on-farm where the ErgoPOD is being trialled have provided feedback that cupping has become a much easier task once they were used to using the new technology. They have also noticed that the milk out across all 4 quarters has become more consistent – which may be down to the cup weight and freedom that each 1/4 has with no claw bowl. Jamie mentioned that Riley, a milker on the trial farm, has been challenging himself to see how fast and accurately he can handle the system and has been achieving 3 1/2 seconds or less for cupping all 4 quarters.
The winners of the Early-Stage Award are eClean Envirotech, led by founder Ngārie Scartozzi. The company partnered with an engineering firm early on, to be able to manufacture their low-cost water filtration system from the start, and today have already reached early commercial success here in NZ. Ngārie previously worked at an Australian aquaculture company helping design filters for use in fish holding tanks. “That role ignited my passion for water quality, control, and restoration of our global waterways,” says Ngārie.
For 15 years, Scartozzi says, she had been thinking about the technology behind her bioreactors, but it was only when she returned to New Zealand, and discovered water quality in the region had deteriorated, that she first conceptualised them in their current form. eClean bioreactors use microbes (bacteria and other organisms) to remove nitrates, phosphates, and other contaminants from water. The bioreactors are intended for use in low-flow environments such as farm drainage channels, streams and lakes and can potentially help dairy farmers comply with nutrient limits, allowing them to maintain herd numbers and farm more sustainably.Of Māori heritage and from the Iwi of Ngāti Porou on the East Coast of the North Island, Ngārie considers herself kaitiaki, or a guardian of natural resources and says her vision is to use both scientific research and Mātauranga Māori to deliver technology to a global market. eClean’s ‘Engineered Microbiome’ technology is currently showcased in several research projects in NZ targeting Nitrates, E.coli and heavy metals using biological filtration.
Wilderlab, a newcomer to the competition, received the Growth & Scale Award for their new ecological health index which utilises the power of environmental DNA (eDNA) technology. Their taxon-independent community index (TICI) incorporates DNA sequence information from fish, insects, plants, mammals, birds and microorganisms living in an area to provide a score to gauge ecological health and track small shifts in condition.
“By using a comprehensive panel of tests, we can capture a picture of the larger ecosystem, not just the species we can find and identify visually” says Freshwater and Community Science lead, Amy Gault. The simplicity of the eDNA kits, requiring the user to filter a few cups of water, means it’s accessible to everyone, from ecologists to school children. A timely example of Wilderlab’s eDNA product in action is the tracking of the highly invasive golden clam, Corbicula fluminea in the Waikato River. “eDNA monitoring enables us to map the invasion front, allowing for intervention to prevent its spread into other rivers and lakes,” says Wilderlab’s Founder and Principal Scientist, Shaun Wilkinson. Wilderlab’s services are now being used by government, primary sector organisations, and various community groups.
The Fieldays Innovation Awards is supported by Fieldays Partners; One NZ and the Ministry for Primary Industries, and Sponsors; Amazon Web Services, Sprout Agritech, and NZME, and Advocates; Gait International, King St. Advertising, Blender Design, and Soda Inc., who all contribute to a prize package valued at over $60,000 worth of cash, support and promotion – from expert advice, product design and development, and marketing and media support, all designed to help the winners grow and develop their product at an accelerated pace. Steve Chappell, on behalf of the New Zealand National Fieldays Society, expressed gratitude to the finalists and award winners from the 2023 Fieldays Innovation Awards, saying “We proudly follow their journeys through the Fieldays Innovations Hub and beyond, and are curious to see how this year’s finalists go on to impact the NZ innovation eco-system, and then take their products on to global success. Fieldays Innovation Awards entries for 2024 will open after a short period of review, and expressions of interest can already be made online at www.fieldays.co.nz/innovation
About Fieldays Fieldays is based on a 114-hectare site at Mystery Creek 10 minutes from Hamilton and is the largest agricultural event in the Southern Hemisphere. Fieldays draws people from around the globe – both as exhibitors and visitors.Fieldays is run by New Zealand National Fieldays Society, a charitable organisation founded in 1968 for the purpose of advancing the primary industries. The New Zealand National Fieldays Society thanks their partners and premier sponsor Hyundai New Zealand, Ministry of Primary Industries, One New Zealand and CASE IH for their continued support. For more information head to www.fieldays.co.nz
Taranaki is known for its stunning natural landscapes and vibrant arts scene, so it’s not uncommon for the region to host various festivals and events throughout the year. Here are some of the ones coming up in the month of July.
TSB Winter Festival of Lights: Pop Up – 13th-16th July 5pm – 10pm
From Thursday the 13th of July to the 16th of July, the New Plymouth CBD will be lighting up the night and bringing magic to the people. You will find eight immersive light installations as you make your way from Huatoki Plaza to the Coastal Walkway. The festival often includes various activities such as live music performances, entertainment, food stalls, art exhibitions, and interactive installations for visitors to enjoy.
Nightlight Festival – 13th-15th July11 pm – 3 am
For the first time, the Nightlight Festival will be appearing in New Plymouth. A coming together of artists from NZ and overseas, to bring action and musical intoxication to your life. This epic party will peak at the Lights-out Ball which will be held at the Theatre Royal and starts at 11 pm till the small hours. Your nights will be so full you will need to use the day to soothe your soul at the wonderful relaxing venues around New Plymouth.
Synthony No.1 – 20th July 6 pm – 10:30 pm
On Thursday the 20th of July, prepare yourself for an experience of a lifetime. The Synthony No.1 team create an invigorating atmosphere that will leave you buzzing for days. An amalgamation of orchestra, DJs and singers will teach you to appreciate the glory of all of them. And there is always something extra up their sleeve to blow you away.
The Winter Feastival – 2nd – 6th August
And in early August, what better way to celebrate the beauty of winter and the goals people have achieved during this time than the Taranaki Winter Feastival. Take a moment to reflect on all the amazing people, the food, and the places we can find them, in this beautiful region. Excite your senses through all the delectable items that will be available to you.
Make sure you keep a look out for the MAD Media Digital Billboards advertising this amazing feastival!
Disclaimer: This is just a ‘General Guide only’ and must not be deemed to be ‘Financial Advice’ in any form. Please Contact your Insurance Adviser for any appropriate financial advice accordingly.
A Professional Indemnity (PI) insurance policy covers a range of scenarios, including claims of services and advice received from the professional that result in a client with a financial loss. Professionals who can benefit from PI insurance include Personal Trainers, Physio’s, OT’s, IT Consultants/Specialists, Web designers, Architects, Engineers, Media Consultants, Business Coaches, Mortgage Brokers, Real Estate agents and the list goes on. These individuals or companies possess the necessary qualifications and expertise to offer specialized services in their respective fields, usually at a cost.
PI insurance is a vital safeguard for professionals who provide specialized services or advice in various fields. This type of insurance is designed to protect insured individuals or companies by offering coverage for costs and expenses acquired for defending claims, and any damages or charges that may be bestowed on them. PI insurance ensures that professionals are shielded from potential financial liabilities.
By having PI insurance, professionals can mitigate the financial risks associated with these claims. If the insured professional is found liable for damages or costs, the policy can also provide compensation for such expenses.
There are several types of PI claims that professionals may encounter. A couple of common claims are a breach of contract and a breach of confidentiality, where a client’s specified confidential information is given out. Another claim involves infringement of patents or copyrights, which can result in significant legal and financial consequences.
Additionally, professionals can face claims for failing to meet the level of skill and care expected in their profession.
Ultimately, professional indemnity insurance acts as a safety net for professionals, ensuring that they can confidently deliver their services without fear of crippling financial repercussions. It provides peace of mind for both the insured professional and their clients, knowing that any potential losses resulting from services or advice will be adequately covered. As the business landscape becomes increasingly complex, PI insurance remains a fundamental aspect of risk management for professionals in various fields.
Do you know if you need Professional Indemnity Cover? Give Wayne Cooney your go-to insurance broker a call for a free quote or review today!
Traveling is an amazing way to enjoy stunning scenery, discover new cultures, and forge lifelong memories. When there are so many incredible destinations to see, it might be challenging to concentrate on your travel wish list. These must-see locations throughout the world will grab your senses and leave you wanting more, whether you’re an explorer, a history buff, or just looking for a relaxed holiday.
The Natural Wonders of New Zealand
Situated in the western Pacific Ocean, New Zealand is known for its magnificent natural beauty. This country offers a broad selection of landscapes that will leave you in wonder, from imposing mountains to immaculate beaches. The Coromandel Peninsula’s Hot Water Beach is among the unique experiences you shouldn’t miss. Visitors can create their own hot pools in the sand where hot water from natural springs surges up at this geothermal marvel. The warm, mineral-rich waters are the ideal place to unwind while taking in the breathtaking coastline views.
Serenity and Splendor in the Maldives
The Maldives are the ideal location for anyone looking for a tropical getaway. This 26-coral atoll archipelago is home to immaculate white sand beaches, turquoise oceans, and a plethora of marine life. The Maldives provide the ideal atmosphere for relaxation and pleasure with its opulent resorts and overwater bungalows. You may discover the underwater world, which is home to a variety of colorful fish, turtles, and even majestic manta rays, by snorkeling or scuba diving in the lovely coral reefs. These islands offer a piece of paradise that will leave you feeling refreshed and renewed, whether you’re relaxing on the beach, taking part in water sports, or just soaking in the gorgeous surroundings.
The Enchanting Beauty of Bosnia & Herzegovina
A hidden gem that has recently gained a reputation as a must-visit location is Bosnia and Herzegovina. It is located in the center of the Balkans. This nation offers everything, from its beautiful scenery to its rich history and welcoming people. The breathtaking Tara River is one of Bosnia & Herzegovina’s must-see sights. This river, also referred to as the “Tear of Europe,” flows through the spectacular Tara Canyon, one of the world’s deepest valleys. Adventure seekers can go rafting on Tara and experience an unparalleled rush of excitement while admiring the breathtaking beauty of the surrounding landscape. This is a truly unforgettable experience.
The Cultural Richness of Japan
A place of both history and innovation, Japan offers a distinctive fusion of age-old practices and cutting-edge wonders. This nation offers a variety of experiences for everyone, from vibrant cities to tranquil countryside. Kyoto, Japan’s cultural capital, is a must-see destination that takes you back in time. Kyoto provides an insight into Japan’s rich cultural legacy with its magnificent temples, traditional gardens, and old geisha districts. Tokyo, a dynamic metropolis where historical traditions and cutting-edge technology coexist, is another must-see location. Discover the bustling streets, savor delectable cuisine, and take in the energetic ambiance of this alluring city.
Explore the Ancient Marvels of Egypt
Egypt is an essential location for those interested in ancient treasures. This land of the pharaohs and the pyramids offers a fascinating tour of historic cultures. The Great Pyramid of Giza is the final surviving example of an ancient marvel, and visitors are in awe of its sheer grandeur and brilliant architecture. Another historical adventure that is a must-do is touring the Valley of the Kings, which houses the pharaohs’ tombs. It should be on every traveller’s bucket list to see the magnificence of these ancient wonders for yourself.
In conclusion, there are many desirable places in the world that provide distinctive experiences and priceless memories. Make a decision about your future adventure right now, and prepare to embark on an unforgettable voyage. Discover the world’s wonders now!
“We are a networking group that appreciates that people don’t want to get up for meetings at 7 in the morning. We believe in creating connections and most of all, having fun!” – Founder Phillip Quay
Last night NZ Business Connect hosted a successful business networking event at the charming Hood Street Bistro in Hamilton. People came from all over the North Island, from Tauranga to Wellington to Taranaki. The event brought together local professionals too, featuring esteemed guest speaker Mayor Paula Southgate, who was interviewed by Diva aka Tracy Hemingway. With an array of impressive contributors, including The Cheese Barn, Confinement Escape Rooms, and guest performer Sean Lurman, the event offered attendees an enriching experience filled with valuable connections.
Phillip Quay
The NZ Business Connect networking event at Hood Street Bistro provided a platform for professionals from diverse industries to connect, fostering collaboration and knowledge-sharing. The event highlighted the power of connection in cultivating a dynamic and supportive business environment.
An inspiring highlight of the evening was the interview between Mayor Paula Southgate, a respected figure in Hamilton, and Diva, a well-known business personality. Mayor Southgate shared her experiences, leadership insights, and vision for the city.
The event was made even more delightful with the award-winning organic halloumi cheese supplied by The Cheese Barn. Attendees had the opportunity to savour the flavours of this delectable cheese.
Confinement Escape Rooms brought an element of excitement to the event by sponsoring a thrilling business card draw. Attendees eagerly participated for a chance to win a cryptic game night for four at a venue of their choice, Vanessa Williams from Hamilton Central Business Association won this.
The evening was topped off with a captivating performance by guest artist Sean Lurman on his guitar. He will be going to California on July 24th to represent New Zealand. We wish him good luck!
“NZ Business Connect now has members throughout the North Island, and it doesn’t plan on stopping there.”– Phillip Quay
We look forward to seeing you all at the next one!
Futureproofing for Sustainability The practice of agriculture meets the needs of present and future generations in textiles and society’s food without compromising the ability of current or future generations to meet their needs. Agriculture is important in our environmental footprint, as it contributes to causing climate change, water scarcity and pollution, land degradation, and deforestation.
I. One way to improve agricultural and food production practices is by incorporating biological and ecological processes such as nutrient cycling, soil regeneration, and nitrogen fixation. II. We can help the environment by using fewer non-renewable and unsustainable resources, especially those that are harmful to the environment. III. Farmers’ expertise can be utilised for efficient farming practices and for promoting self-reliance and self-sufficiency. IV. The cooperation and collaboration of individuals with diverse skills are utilised to address agricultural and natural resource challenges. These challenges encompass pest management and irrigation issues.
Sustainability in agriculture must incorporate the following principles:
o Providing nutrient-rich food for farmers, farm families, and communities helps to maintain good public health o Farming operations must be profitable, or they risk going out of business.
Sustainability requires three key principles: I. It is important to ensure that the fertiliser used remains in the soil and does not get washed away below the root zone or runoff. Significant this last season as it rained from Nov 2022 through summer, autumn, and winter 2023. A significant amount of nutrients, specifically nitrate-N, and sulphate, will be lost through leaching (measured in kg/ha). Applying soluble phosphate to low ASC soils is more likely to runoff or leach – therefore, it is best to apply a small component of the quick release and the majority as slow release N, P & S fertilisers.
II. Pasture growth costs are relatively low in New Zealand, and farmers excel at them due to the lack of subsidies, unlike other countries. The price ranges from 1 cent per kilogram of dry matter for sheep and beef to about 6 cents per kilogram of dry matter for dairy. For the system to be sustainable, it is important to grow and convert forage into meat or milk (protein) at a lower cost to increase efficiency and promotes sustainability.
III. Consider incorporating legumes like clover to enhance feed quality and fix nitrogen. Other useful herbs include plantain, chicory, and deep-rooting forages that can absorb leached nutrients that traditional ryegrass and clover pastures might not. These herbs also have a unique ability to absorb trace elements, which differs from rye and clover pastures.
Farming practices must be ecologically sound, promote healthy biodiversity, and sensible management of natural resources in order to promote sustainability.
Dr Gordon Rajendram is a New Zealand Independent Soil Scientist specialising in Soil Fertility, Agronomy & Farm Environmental Consultancy.
Gordon Rajendram 9 Kakanui Avenue, Hillcrest, Hamilton 3216 P: 021 466 077 E: rajendram@xtra.co.nz Web site: https://gordonrajendramsoilscientist.co.nz/ ‘ Bringing science to the farm.’
The economies of New Zealand and the United States both heavily rely on the real estate sector. The two nations’ approaches to property, however, differ significantly. Understanding these disparities is essential for both investors and homeowners, from market dynamics to legislation. The following piece will compare and contrast the housing markets in the USA and New Zealand in five main areas, highlighting the differences between both.
Market Size and Dynamics
The United States significantly outpaces New Zealand in terms of market size. The US real estate sector is noticeably bigger and more diverse, with a sizable land area and a population of over 330 million. Due to the market’s growth, there are more different sorts of properties and investment options available. On the other side, New Zealand has a more constrained market with fewer investment opportunities due to its lower population and geographical area. Despite this distinction, each area has special chances for those seeking to invest in land and properties.
Financing and Mortgage Practices
There are also observable disparities between US and NZ mortgage and financing practices. Long-term fixed-rate mortgages are frequently available in the United States of America, frequently with small down payments. This makes it possible for buyers to spread out the cost of owning across several years. In contrast, shorter-term mortgages with bigger down payments are more common in New Zealand. In addition, compared to the USA, New Zealand uses interest-only mortgages more frequently. These different financing alternatives are a reflection of how each nation views homeownership.
The Importance of Location
In the real estate industry, location has a significant impact on demand and property values. The significance of location can be seen in the United States, where some cities are seeing rapid growth and appreciation while others are experiencing a downturn in their economies. For instance, the demand for excellent apartments near Lubbock, Texas, has increased as a result of the city’s economic expansion and ideal living circumstances. However, compared to major US cities, location matters less in New Zealand due to its smaller market and more balanced economic landscape. Considering their popularity and amenities, places like Auckland and Queenstown continue to fetch greater home prices.
Property Ownership and Foreign Investment
Regulations governing foreign investment and property ownership differ between New Zealand and the United States. International investors can buy properties in the United States with relative ease because there are no limits on foreign ownership of real estate. However, in order to limit foreign ownership and speculation, New Zealand has put in place stronger controls. There are a number of restrictions that non-residents wanting to invest in NZ real estate must work around, including prohibitions on buying pre-existing residential homes. These laws are designed to balance local housing needs and stop market speculation.
Regulatory Framework
The two countries’ housing industries are governed by quite different legal systems. In the USA, state rules and regulations are primarily in charge of regulating the real estate industry. This decentralized strategy may result in different licensing standards, disclosure laws, and transactional processes in different states. NZ, in comparison, has a more centralized regulatory structure with laws that apply across the country managing property transactions. For buyers, sellers, and agents, this standardization streamlines the procedure and creates a more consistent experience. The fact that both nations continue to update and alter their legislation to take into account changing market situations and consumer needs must be noted, even within these frameworks.
In conclusion, there are significant disparities between the New Zealand and American housing markets in a number of areas. For individuals intending to buy homes in either country, recognizing these differences is crucial. Investors and homeowners can traverse the complexities of the real estate industry with greater assurance if they take into account the distinctive features of each market.
AI & SEO: The Powerful Impact on Digital Marketing Strategies
Search engine optimisation (SEO) has grown in importance as a component of online marketing strategies in the current digital era. Artificial intelligence (AI), a potent tool that has multiple effects on SEO, has emerged in the ever-evolving technological scene. The way search engines rank websites, interpret user intent, and deliver pertinent search results has been completely transformed by AI algorithms. We will examine the relationship between AI and SEO in this article and look into how AI affects the optimisation process.
Enhancing Search Engine Algorithms
Search engines, such as Google, are constantly working to enhance their algorithms to give users the most accurate and worthwhile search results. By analysing massive volumes of data, gaining insight from user behaviour, and adjusting to shifting patterns, AI significantly contributes to improving these algorithms. It is crucial for businesses to stay up-to-date with the most recent AI-driven SEO techniques because search engines can now understand complex search queries better, interpret user intent more precisely, and give highly relevant search results. Following these trends will be critical to success.
Improving User Experience
User experience (UX) is now a key component of SEO as well. By delivering tailored and contextually relevant content, AI-powered technologies like natural language processing and machine learning have significantly enhanced the user experience. Websites are able to provide specialised information and recommendations by using AI algorithms to analyse user behaviour and find trends and preferences. Companies must embrace the power of AI to create outstanding user experiences that fuel their search engine optimisation efforts as this not only increases user pleasure but also the likelihood of conversions and customer loyalty.
Identifying Potential Issues
Tools with AI capabilities can be quite useful for spotting potential SEO issues and speeding up optimisation. An effective SEO crawler, for instance, is necessary to find technical problems that might influence a website’s functionality and search engine rankings. Utilising a great crawler tool to conduct thorough website audits on a regular basis aids in locating duplicate content, broken links, and other technical issues that impede SEO efforts. This makes it possible for companies to be proactive and keep a strong optimisation environment.
Voice Search Optimisation
The development of virtual assistants and smart speakers has had a big impact on how consumers look for information. Due to the fact that voice search optimisation demands a different strategy than conventional text-based search, it has grown to be an essential part of SEO. By comprehending natural language, speech patterns, and user intent, AI is essential to voice search. Using conversational keywords, offering succinct responses to frequently asked inquiries, and making sure your website is mobile-friendly are all components of content optimisation for voice search. Firms can increase their exposure and draw more organic visitors by implementing AI-driven voice search optimisation tactics.
Streamlining Content Creation
In the world of SEO, content reigns supreme, and AI has significantly streamlined the content production process. AI-powered systems are capable of producing high-quality content, conducting content audits, and optimising already-existing content. Organisations can save time and resources by using natural language-generating algorithms to create articles, blog posts, and product descriptions. To guarantee authenticity, relevance, and brand identity, a balance between human- and AI-generated content must be maintained. To preserve a distinctive and appealing brand voice, businesses should use AI to automate regular content generation chores while still combining human creativity, experience, and a personal touch.
In conclusion, the world of digital marketing has been completely transformed by the merger of AI and SEO. Businesses must modify their SEO strategy to keep up with the improvements in AI as it progresses. Organisations can increase their online exposure, draw in more organic traffic, and stay one step ahead of the competition by utilising the power of artificial intelligence.
As clay is my dominant medium, I feel my creative space sits constantly at a crossroads between functional form, home decoration and art. As an artist I’m drawn in all these directions. All my pieces are passionately designed, whether created for the joy of using a practical item, or uplifting because it’s beautiful to look at. My ethos is this: we’re drawn to colours and shapes that make our hearts sing.
Art and design in all forms has the power to ‘wash off the daily dust of everyday life’ as Picasso once said.
Message Wilma if you are keen to join one of her workshops or to buy one of her amazing creations.
