Archive: 2023

The Devonport 7 Day Pharmacy is looking forward to getting involved with the festive season. Come into the store to find what gifts we have available, we have a great selection to suit everyone. With a calendar full of magical shows, ballet, and musical tributes, the Devonport region offers a diverse range of entertainment for everyone to anticipate. 

October 22nd, 2023

The PumpHouse: Trick n Treats Magic Show

Make sure to mark your calendar for the “Trick n Treats Magic Show” at The PumpHouse on October 22nd, 2023. This magical extravaganza is suitable for all ages, from preschoolers to grandparents. The show promises to be a spooky, delightful experience filled with doves, rabbits, audience participation, comedy, illusions, and even prizes for the best costumes. 

November 2nd, 2023

Bruce Mason Centre: Sleeping Beauty – Royal Czech Ballet

On November 2nd, 2023, the Bruce Mason Centre will host the critically-acclaimed international ballet company, The Royal Czech Ballet, for their presentation of the classic masterpiece, “Sleeping Beauty.” This timeless tale tells the story of Princess Aurora, cursed by the evil fairy Carabosse. The curse can only be broken by a brave prince. With beautiful choreography, stunning costumes, and exquisite music, this performance is bound to leave you spellbound.

December 3rd, 2023

Devonport Ethical Christmas Market

Every year, on the first Sunday of December, the heartwarming Devonport Ethical Christmas Market comes to life at the Devonport Community House, located at 32 Clarence Street. This cherished event has been a local tradition since 2017, with the exception of 2021 due to the COVID-19 pandemic. The market’s motto is simple yet powerful: “Be fair, buy fair.” It serves as a platform for showcasing ethically sourced goods produced in ways that contribute positively to our world. Make sure to mark your calendar and join us for this exceptional celebration of ethical trade. 

December 8th, 2023

Devonport Christmas Parade

The holiday season is quickly approaching, and it’s the perfect time to consider joining the upcoming Devonport Christmas Parade. The team at the Devonport 7 Day Pharmacy love to get involved! This year, the Christmas Parade is scheduled for Friday, December 8th, at 6:30 p.m. Along the route, you’ll find fantastic viewing spots to enjoy the festivities. We look forward to having you as part of this joyful celebration!

February 10th, 2024

Bruce Mason Centre: The Michael Jackson HIStory Show

On February 10th, 2024, music enthusiasts won’t want to miss “The Michael Jackson HIStory Show” at the Bruce Mason Centre. Presented by Showtime, this spectacular tribute to the King of Pop, Michael Jackson, celebrates his creative genius and unsurpassed talent. The show will take you through Jackson’s remarkable career. With electrifying live performances, a live band, choreographed dancers, authentic costumes, state-of-the-art sound and lighting, this show promises to be a mind-blowing stage production.

So head on over to Devonport this festive season to join in on all the fun. Don’t worry about packing the gifts, The Devonport 7 Day Pharmacy has got you sorted! Why not come and see for yourself?

October 22nd, 2023 – The PumpHouse: Trick n Treats Magic Show November 2nd, 2023 – Bruce Mason Centre: Sleeping Beauty – Royal Czech Ballet December 3rd, 2023 – Devonport Ethical Christmas Market December 8th, 2023 – Devonport Christmas Parade February 10th, 2024 – Bruce Mason Centre: The Michael Jackson HIStory Show

Contact Devonport 7 Day Pharmacy

09 445 4000

www.devonport7daypharmacy.co.nz

https://www.facebook.com/247pharmacy.co.nz

Contact Phillip Quay

057 458 7724

phillip@mediapa.co.nz

www.mediapa.co.nz

By Taryn Surgison

Resting proudly on the corner of Hood Street and Victoria Street, the aptly named cafe/restaurant, ‘Hood St Bistro’, beckons you inside with its references to hot orange, neon signage. Just as it too sits on this
particular intersection, its food demonstrates a propensity towards being particular when it comes to
imparting only the best of Southern American flavours to its customers.

So, how do I know this, you may be asking?
Originally, I had entered the cafe/restaurant in search of a quick drink to quench my thirst, considering a
well-crafted hot chocolate with a friend. As the sun settled its warm rays on the curvature of the cafe’s
exquisite arched windows, the notion of a hot chocolate disappeared along with the fading light. My friend’s order of a Pinot gris a welcome invitation to change the flavour of our meeting from a quick ‘catch-up’ to dinner instead. This invitation was sped along by seductive aromas wafting tantalisingly from the kitchen.

The moment the menu was placed in my eager hands, I knew what I wanted. There was no other choice for me but the Bacon-wrapped Eye fillet steak with Argentinian prawns, Mashed potatoes, Green beans, Garlic butter sauce and Red wine jus. Presentation perfect, I tried hard to steady the pace at which I ate, but the creamy goodness of garlic flavour oozing over mashed potatoes, intermingled with tender green beans and eye fillet steak cooked to perfection drizzled in red wine jus made it a battle hard to win. Just when I thought all my taste buds had reached their most heightened state of saturation, I plucked an Argentinian prawn from atop my steak. As the crunchy fresh bite oozed salty sea goodness, the flavour overtook me! I mused over why I had never tasted prawns that fresh before (even at seaside restaurants in New Zealand) and gently swore to myself I would never walk past this restaurant again!

This is a cafe/restaurant not to miss! It’s so good, I’ve already planned my next meal there!
I invite you too to sample Hood St Bistro’s delectable food of the highest calibre, an absolute credit to the
chef and the team that works so hard to cultivate amazing food, a great drinks selection and such a warm
and inviting atmosphere.

Cafe/Restaurant Name: Hood St Bistro
Address: 109 Victoria Street

 07 834 4365

hoodstreetbistro@gmail.com
Website: https://www.hoodstreetbistro.co.nz/ for bookings/reservations or to order online.
Facebook: Hood St Bistro

Contact Phillip Quay
phillip@mediapa.co.nz
P: 0274 587 724
www.mediapa.co.nz
facebook.com/mediapa

Taranaki is fast being recognized as the premier spring festival destination of New Zealand. The region is gearing up for a combination of events to celebrate the beauty of Spring, namely The Taranaki Garden Festival, Fringe Festival, Arts Trail and Sustainable Backyards, all happening at the same time over 10 days from 27 October to 5 November 2023. Mike’s Bistro is very excited to be right in the middle of it all.

The Taranaki Garden Festival has deep roots, dating back to 1987. Each year garden enthusiasts flock to New Plymouth to experience the stunning, vibrant botanical artistry that these events are notorious for. There is a strong sense of community involvement surrounding these festivals with a mix of public and private gardens on display.

While the gardens and art will engage some of your senses, a trip to Mike’s Bistro will certainly complete your sensory overload.

Mike’s Bistro has local roots, founded in Urenui back in 1989, by the legendary Mike Johnson, the business was moved to its current New Plymouth location in 2018. Mike’s Bistro with its passion for food and commitment to quality, seamlessly aligns with the spirit of the garden festivals. As festival goers explore the lush gardens, they can also indulge in a culinary adventure at this charming family owned and run bistro. Upon entering the bistro, visitors are enveloped in a warm and inviting atmosphere. The spacious dining area allows guests to relax, savour their meals while soaking up the lively soul of the place.

It’s not just the food and drinks that make Mike’s Bistro memorable, it’s the warm service and genuine involvement in the community that sets them apart. According to long-time owner of Mike’s Bistro, Ron Trigg, “Taranaki’s Garden Festivals are fantastic for us as they attract our ideal customers to the region and the Bistro. We serve a fair bit of Seafood Chowder!”

2023 also sees the inclusion of a special event, “Mike at Mike’s”, Join yet another legendary Mike, Michael Self, for an entertaining pre-dinner ramble through Taranaki’s gardening story.

Michael has been gardening since he was a wee laddie with a pocket full of worms. Over the years he has put over 1000 TV shows to air featuring hundreds of Taranaki gardening personalities and their gardens. He’s produced gardening radio shows and has been a guest writer for newspapers and magazines alike, including NZ Gardener. Michael was also a driving force behind the establishment of the Taranaki Fringe Garden Festival in 2004.

Visit www.mikesbistro.nz to book a table and for more info about the entertaining and informative sessions with one of the region’s most recognized gardening gurus.

Contact Mike’s Bistro

0274 423 168

bistro@mikesbeer.co.nz

www.mikesbistro.nz

In the wake of recent governmental changes in New Zealand, the rural sector is expected to have a remarkable upswing in confidence, promising a surge in farm investments. One such property that stands to benefit from this shift is the 48-hectare expanse at 1093 Tairua Whitianga Road, Whenuakite, Whitianga.

Situated in the idyllic Whenuakite region on the eastern coast of Thames Coromandel, this property was formerly a thriving dairy farm, now mainly used for cattle pasturing with untapped potential. The strategic location offers easy access to Hot Water Beach, Hahei, and the Cathedral Cove car park, making it an attractive prospect for investors.

The property’s main residence, a spacious weatherboard house, presents opportunities for refurbishment, as does the second dwelling, cowshed, and implement shed. The land is divided into 38 paddocks, suitable for both dry stock and dairying, with soil quality classified as highly fertile Allophanic, ideal for various agricultural pursuits.

Noteworthy is the 40 hectares primed for horticulture, where kiwifruit and avocados could thrive, inspired by neighbouring successes. A perennial stream runs through the estate, bolstered by a gravity-fed natural spring, ensuring a steady water supply.

With a backdrop of lush meadows, rolling hills, and verdant forests, this property encapsulates the essence of New Zealand’s natural beauty. It stands as an opportunity for growth in the area.

For those with a vision for agricultural prosperity, 1093 Tairua Whitianga Road is not just a property; it’s an opportunity to shape the future of New Zealand’s rural landscape.

For more information and a visual tour of the property, visit:

www.facebook.com/1093TairuaWhitiangaRoad

https://www.instagram.com/1093tairuawhitiangaroad/

https://www.linkedin.com/company/1093tairuawhitiangaroad/

https://drive.google.com/drive/folders/15dCPUXnaQtmqPW8fNH57koSpUVEzH56A?usp=drive_link

For inquiries, please contact Phillip Quay:

Email: Phillip@mediapa.co.nz

Mobile: 027 458 7724

Website: www.nzbusinessconnect.co.nz

Facebook: facebook.com/nzbusinessconnect

In today’s digital age, security and efficient mobile phone and tablet management are paramount for enterprises. Merge Communications and Samsung Knox have joined forces to provide businesses with robust security and management solutions through the Samsung Knox Enterprise Edition for their mobile fleet. This partnership offers a range of features and benefits that empower organisations to safeguard their data and manage their devices effectively.

Extended Security Support:
The Samsung Knox Enterprise Edition offers up to five years of security maintenance releases, ensuring that your mobile devices and tablets are protected from the latest threats. All updates go through E-Fota (Enterprise Firmware over-the-air) on MDM, allowing you to test and validate them before deploying them across your Samsung fleet. This enhanced support comes with 24/7 voice assistance and email support for any technical queries.

Extended Product Lifecycle:
With a two-year product life cycle, businesses can upgrade to smarter devices that can be used for longer periods. This ensures consistency across your fleet of Samsung devices, reducing the need for frequent hardware replacements.

Consolidated Knox Solutions:
Knox Suite delivers a comprehensive management solution, offering streamlined security, seamless deployment, efficient device and application management, and in-depth analysis. It includes secure features like remote device health reporting, government-grade data protection, and advanced network security. Businesses can deploy mobile devices and tablets with ease and manage them efficiently, ensuring that they are always up to date.

Knox Suite Features:
Knox Suite includes various modules, such as Knox E-Fota for remote firmware and OS updates, Knox Authentication Manager for advanced autofill services, Knox Manage for cross-platform device management, Knox Remote Support for troubleshooting, Knox Capture for efficient barcode scanning, and Knox Asset Intelligence for device analytics and visibility.

With the 2023 Samsung device lineup, including the Galaxy A Series, Galaxy S Series, Galaxy X Series, and Galaxy Tablets, businesses have a wide range of hardware options to choose from, tailored to suit their specific needs.

Merge Communications and Samsung Knox are committed to providing industry-leading security and management solutions, making them ideal partners for enterprises looking to enhance their digital infrastructure. With the Samsung Knox Enterprise Edition, businesses can stay ahead in the ever-evolving world of mobile technology while keeping their data safe and secure.

Contact Merge Communications

info@merge.nz

0800 77 55 33

www.mergecom.co.nz

Contact Phillip Quay

phillip@mediapa.co.nz

027 458 7724

www.mediapa.co.nz

In a world where environmental concerns are becoming increasingly important, Gorgeous Creatures, a well-known name in the world of New Zealand home décor, has taken a significant step towards sustainability.

The Hawkes Bay company has been a member of the CO2 Neutral Website global climate initiative for around 10 years. But what exactly is this scheme, and why is it such a positive move for Gorgeous Creatures?
The CO2 Neutral Website Explained

CO2 Neutral is an initiative based in Denmark, and designed to reduce the carbon footprint of websites, and promote sustainability in the digital world.

Websites, just like physical entities, consume energy, primarily in the form of electricity used for hosting servers and data centres, or freight for delivery of products. These energy demands often rely on fossil fuels, contributing to carbon emissions and environmental degradation.

Participating in the CO2 Neutral Scheme involves taking steps to offset the emissions generated by a website. This can be achieved through a variety of means, including:

• Participation in Gold Standard projects that deliver carbon reduction
• Participation in projects that achieve social benefits in developing countries
• Contribution to projects that establish new facilities for renewable energy – in particular wind and solar energy
• Disseminating the message that you can compensate for your carbon emission as a supplement to your own climate initiatives

Why Gorgeous Creatures’ Participation Matters

Environmental Responsibility: Gorgeous Creatures’ decision to join CO2 Neutral showcases its commitment to environmental responsibility. By reducing the carbon footprint of its online presence, the company is aligning itself with the global effort to combat climate change.

Setting an Example: As a recognized brand in the New Zealand home décor industry, Gorgeous Creatures has the opportunity to set an example for its customers, suppliers, and competitors. This move demonstrates that sustainability isn’t limited to physical products; it extends to every facet of a business, including its digital presence.

Customer Appeal: In an era where consumers are increasingly conscious of the environmental impact of their purchases, Gorgeous Creatures’ participation in the scheme can enhance its appeal to eco-conscious shoppers. It may attract a growing segment of consumers looking for environmentally responsible brands.

Long-Term Sustainability: By implementing sustainable practices, Gorgeous Creatures is not only reducing its immediate carbon footprint but also positioning itself for long-term sustainability. This can lead to cost savings, improved efficiency, and a positive brand image in the years to come.

In conclusion, Gorgeous Creatures’ participation in the CO2 Neutral Scheme is a commendable move towards environmental responsibility and sustainability. It sends a clear message that businesses can and should take steps to reduce their digital carbon footprint.

As the world continues to grapple with climate change, such initiatives become increasingly crucial, and Gorgeous Creatures is leading the way in its industry.

Visit Gorgeous Creatures while in the Hawkes Bay
8 Otatara Rd, Taradale, Napier 4112 (by appointment please call or text first)
Kirsty Mason Ph 027 222 6230
showroom@gorgeouscreatures.co.nz 
https://www.gorgeouscreatures.co.nz/
Facebook page

Contact NZ Business Connect

027 458 7724

phillip@mediapa.co.nz

www.nzbusinessconnect.co.nz

I recently dined at Go Street in New Plymouth, and I must say, it was a great all-round experience. From the moment I walked in, I was greeted by a lovely atmosphere that set the tone for the evening. The restaurant exudes a warm and inviting ambience, making it an ideal spot for a casual meal or a special occasion.

Ambience:

The ambience at Go Street is simply enchanting. With its combination of modern aesthetics and cozy elements, it strikes a perfect balance between upscale and casual. The decor is tastefully done, adding to the overall charm of the place. One can’t help but appreciate the unique features and decorations that give the space a distinct personality.

Service:

The staff at Go Street were outstanding in their service. They were not only attentive but also genuinely friendly, creating a welcoming atmosphere. Their knowledge of the menu was impressive, and they were able to provide insightful recommendations based on personal preferences.

The Menu:

The menu at Go Street is a culinary adventure in itself. It offers a diverse range of dishes, catering to various palates. From classic comfort foods to innovative creations, there’s something for everyone. What sets them apart are their signature specialties that showcase the chef’s creativity and expertise.

Food Quality and Presentation:

The food at Go Street surpassed all expectations. Each dish was a masterpiece of flavours, showcasing the chef’s dedication to quality. From the first bite to the last, it was evident that every element was carefully considered. The presentation of the dishes was equally impressive, with a visual appeal that heightened the overall dining experience.

Portion Size and Value for Money:

The portion sizes at Go Street were just right. They struck a balance between satisfying hunger and ensuring the quality of each dish. Considering the exceptional quality of the food, the prices were more than reasonable. It’s clear that Go Street offers excellent value for money.

Special Mentions:

I had the Lamborghini Burger. The flavours were very authentic, and you could taste the flavour of the lamb burger. The chips were wonderful, crispy with no grease.

Discuss Beverages:

The beverages at Go Street were equally impressive. The drink I chose was a testament to the bartender’s expertise. It was a delightful blend of flavours that perfectly complemented my meal.

Highlight Unique Features:

One of the standout features of Go Street is its innovative tablet system. This streamlined the entire dining process, making it both quicker and more efficient. It also provided an accurate wait time, which enhanced the overall experience.

Recommendations:

Go Street is an ideal destination for a wide range of diners. Whether you’re a family looking for a pleasant meal, a couple seeking a romantic evening, or professionals in need of a spot for business meetings, Go Street caters to all. It’s a versatile gem in New Plymouth’s culinary scene. On a scale of 1 to 5, with 5 being the best, I would rate Go Street a solid 4.

Topic: Food Review

By Fiona Stephen

Contact Go Street

Phone Line: 067590902

Email: Contact@gostreet.co.nz

www.facebook.com/gostreetnp

www.instagram.com/gostreet.np

Contact Media Pa

027 458 7724

phillip@mediapa.co.nz

www.mediapa.co.nz

facebook.com/mediapa

OPINION: Economy

The global trade landscape has witnessed significant shifts in recent years, with countries worldwide exploring new avenues for economic cooperation and growth. One such intriguing aspect is the trade relationship between India and New Zealand, two nations that share a history of diplomatic ties but have yet to fully explore their trade potential. In this article, we delve into the wages of Indians and the affordability of New Zealand farm products in India. We’ll also examine the trade barriers that have historically hindered closer economic ties and discuss recent talks between the two governments.

Wages of Indians and the Affordability of New Zealand Farm Products

India, with its vast and diverse population, has a range of income levels. The average wage in India varies widely depending on factors such as location, occupation, and industry. The average monthly wage of Indians living in urban areas is approximately INR 21,647 (NZ $438)  in 2023 for the middle class, which is significantly lower than that in New Zealand.

This wage disparity can raise questions about the affordability of New Zealand farm products for the average Indian consumer. New Zealand is known for its high-quality dairy products, fresh fruits, and agricultural goods, which are often seen as premium options in the Indian market. These products tend to come with a higher price tag due to factors like transportation costs and quality standards.

Trade Barriers and Historical Challenges

Despite the potential for a robust trade relationship, several trade barriers have limited the exchange of goods between India and New Zealand in the past:

• Geographic Distance: The vast geographical distance between the two nations increases transportation costs, making New Zealand products less competitive in the Indian market.
• Tariffs and Import Regulations: Both countries have imposed tariffs and import regulations that hinder the flow of goods. These barriers can significantly increase the cost of New Zealand farm products for Indian consumers.
• Agricultural Policies: India has historically had protectionist policies in its agriculture sector, aimed at safeguarding the interests of local farmers. These policies have made it challenging for foreign agricultural products, including those from New Zealand, to enter the Indian market.

Recent Talks and Trade Agreements

In recent years, both India and New Zealand have shown a renewed interest in strengthening their trade ties. High-level discussions and negotiations have taken place, with both governments exploring the possibilities of trade agreements that could benefit their economies.

One significant development was the initiation of talks for a free trade agreement (FTA) between India and New Zealand. An FTA could potentially reduce or eliminate tariffs on many products, making New Zealand farm products more affordable for Indian consumers. However, negotiating such agreements can be a complex and lengthy process, involving concessions from both sides.

Purchasing Power and Affordability

As India’s economy has continued to grow, the purchasing power of its citizens has also increased. This growth in income levels has created a burgeoning middle class with an appetite for high-quality, imported products, including New Zealand farm goods.

While New Zealand products may still be considered relatively expensive in comparison to locally produced alternatives, the rising purchasing power of Indians has made these products more accessible to a broader consumer base. Additionally, with potential trade agreements in the pipeline, we could see more competitive prices for New Zealand farm products in the Indian market in the near future.

Conclusion

The affordability of New Zealand farm products in India is a complex issue influenced by factors such as wage levels, trade barriers, and government policies. While historical challenges have impeded trade between the two nations, recent talks and negotiations for a free trade agreement suggest a brighter future for economic cooperation. As India’s middle class expands and its economy continues to grow, the affordability of New Zealand farm products for Indian consumers may become more attainable, potentially benefiting both countries’ economies.

Contact Dr. Gordon Rajendram

021 466077

rajendram@xtra.co.nz

Contact Phillip Quay

Phone: 0274 587 724

Email: phillip@mediapa.co.nz

Website: https://mediapa.co.nz/

Summer in Taranaki just got a whole lot hotter, and MAD Media, the digital billboard company that keeps you connected with the latest happenings, is thrilled to be part of it! Get ready for a rocking season filled with music, lights, and celebrations that promise to make this summer unforgettable.

Centuria Taranaki Garden Festival: A Spring Delight

Dates: Friday, October 27, 2023, to Sunday, November 5, 2023
Time: 9:00 AM – 5:00 PM
Experience glorious gardens and events at New Zealand’s biggest spring celebration! The stars of the 10 day festival are the glorious gardens Taranaki has to offer. Meet the owners and be inspired and informed by their garden creations. The gardens are located right around our beautiful mountain with exciting events and workshops to complement the festival, including the popular Centuria Garden Party. Check out the website for more information and bookings. The team from MAD Media will be getting amongst it to catch the action and create long lasting memories.

Centuria Taranaki Garden Festival

Christmas at the Bowl: A Family Tradition

Date: Sunday, December 17, 2023
MAD Media is proud to be a sponsor of Christmas at the Bowl, a major annual event in the Taranaki community calendar. Set at the iconic Bowl of Brooklands, Christmas at the Bowl is a variety show with all your favourite Christmas carols, audience sing-alongs, and a visually spectacular finale. An immersive Christmas experience for the whole family, this is the best way to kick off your Christmas festivities. Round up your family and friends, bring along your picnic, and join us for another fantastic night of entertainment and celebration.

Festival of Lights: A Dazzling Tradition

Dates: Sat 16 December 2023 – Sun 21 January 2024
During balmy summer evenings, Pukekura Park in central New Plymouth is transformed with an array of coloured lights. There is also a nightly program of performance and music amid the lakes and lawns. Established in 1993, the Festival of Lights had its origin in the multicoloured 15-metre jets of the fountain in the park’s lower lake. It was installed in 1955 to mark the visit of Queen Elizabeth II and the Duke of Edinburgh the previous year. Keep an eye out for MAD Media’s digital billboards as they promote this amazing event.

Rock The Bowl Festival: A Summer Extravaganza

Date: Friday, December 29, 2023
The inaugural Rock The Bowl Festival is coming to New Plymouth’s Bowl of Brooklands. This event, presented by Trademark Live, features a stellar line-up, including Ocean Alley, Sublime with Rome, Shapeshifter, Ladyhawke, and many more. With the picturesque Pukekura Park as the backdrop, it promises to be an unforgettable party to close out 2023.

Matchbox Twenty and Goo Goo Dolls Rock the Bowl

Date: Saturday, March 2, 2024
Summer at NPDC’s Bowl of Brooklands is going to rock when American bands Matchbox Twenty and Goo Goo Dolls perform at the iconic outdoor venue. The Bowl concert is one of only two shows in New Zealand as announced by promoters TEG Van Egmond. MAD Media is excited to actively support some of these fantastic events in Taranaki. Keep your eyes on MAD’s digital billboards for updates and reminders, and make sure to mark your calendars for these unforgettable experiences around New Plymouth!

CONTACT MAD today: 

https://mad.nz/contact/

0800 2 GO MAD

Contact Phillip Quay

027 458 7724

phillip@mediapa.co.nz

www.nzbusinessconnect.co.nz

New Zealand, renowned for its agricultural practices, has long been a global hub for exporting high-
quality farm commodities. Historically, New Zealand has heavily relied on a few key markets for its
agricultural exports, with Australia and China being prominent trade partners. Beijing’s attempts to
punish neighbouring Australia through trade for perceived intransigence over issues from the origin
of COVID-19, to spying and human rights, has been noted in New Zealand. The percentage of New
Zealand’s goods exports going to China dropped to 29% in the year to April from 31% in 2022, the
first time since 2015 that the share of exports to China has dropped.

Soil fertility and soil health are critical for farming practices in New Zealand, as they directly impact
farm profitability; however, during the recent recession and inflation in New Zealand, the cost of
fertilization has risen, underscoring the importance of sustainable farming practices.

However, in an ever-evolving global economic landscape, diversifying export markets becomes not
just a strategic choice but a necessity. India, with its burgeoning population and rapidly growing
middle class, presents a significant opportunity for New Zealand to expand its agricultural exports.
This article explores the imperative for New Zealand to diversify its export markets and why India
stands out as a substantial and promising destination for New Zealand-produced farm commodities.

The Need for Market Diversification:
Diversifying export markets is a sound economic strategy for any nation. Relying too heavily on a
single market can leave a country vulnerable to economic downturns, trade disputes, or shifting
global trends. The reliance on Australia and China as primary export markets has served the country
well, but it’s crucial to reduce this dependence to ensure long-term economic stability and growth.

Economic Resilience: The COVID-19 pandemic demonstrated the fragility of global supply chains and
the importance of having diverse export markets. New Zealand, like many other countries, faced
disruptions in trade during the pandemic, which highlighted the need for a more resilient and
adaptable export strategy.

Trade Uncertainties: Geopolitical tensions and trade disputes can adversely affect established trade
partnerships. New Zealand must hedge its risks by diversifying its export destinations and reducing
dependence on any single market.

Capitalizing on Growth: India’s economic growth story is compelling. With a population exceeding
1.3 billion people and a rapidly growing middle class, the demand for high-quality food products,
including New Zealand’s farm commodities, is on the rise. Capitalizing on India’s economic growth
can be a boon for New Zealand’s agricultural sector.

India: A Lucrative Market for New Zealand’s Farm Commodities
India, often referred to as the “world’s largest democracy” and the “fastest-growing major
economy,” offers New Zealand an array of opportunities in the realm of agricultural exports. Here’s
why India is an ideal market for New Zealand-produced farm commodities:

Growing Middle Class: India’s middle-class population is expanding rapidly, leading to increased
disposable incomes and changing consumption patterns. This demographic shift is driving demand
for premium and high-quality food products, which New Zealand is well-positioned to supply.

Health-Conscious Consumers: Indian consumers are becoming increasingly health-conscious,
seeking out organic and sustainably produced foods. New Zealand’s reputation for eco-friendly and
responsible farming practices aligns perfectly with this trend.

Dairy Dominance: New Zealand is globally recognized for its dairy products. India’s burgeoning dairy
industry and rising demand for milk and dairy products present significant export opportunities for
New Zealand’s dairy producers.

Meat Exports: New Zealand’s meat industry, particularly lamb and beef, is renowned for its high
quality. India’s appetite for meat is growing, and New Zealand can tap into this market by supplying
premium meat products.

Trade Relations: Bilateral trade relations between New Zealand and India have been strengthening,
with both countries showing a keen interest in expanding their economic ties. This favourable
political climate bodes well for increased agricultural trade.

Conclusion
As New Zealand seeks to diversify its export markets and reduce reliance on a few key trading
partners, India emerges as a promising destination for its farm commodities. With a rapidly growing
middle class, changing consumption patterns, and increasing demand for high-quality agricultural
products, India offers a substantial opportunity for New Zealand to expand its agricultural exports
and secure long-term economic growth. By strategically tapping into the Indian market and
addressing challenges through careful planning and partnerships, New Zealand can solidify its
position as a global leader in agricultural exports.

Contact Gordon Rajendram

021 466 077

rajendram@xtra.co.nz

www.gordonrajendramsoilscientist.co.nz

Contact Phillip Quay
Phone: 0274 587 724
Email: phillip@mediapa.co.nz
Website: https://mediapa.co.nz/