Geoffrey Campbell – The Why Marketing

Geoffrey Campbell, founder of The Why Marketing, has a mission to reshape the landscape of small business marketing through a unique blend of consultation, coaching, and innovative services. It all began with a clear vision – to offer marketing expertise to small businesses without charging exorbitant fees.

The Why Marketing offers a variety of products and services, branded promotional merchandise, marketing and social media coaching, and the Virtual Marketing Officer.

Get in touch:
M: 022 058 7214

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The Content Bucket – How to Create a Powerful Online Presence

Content themes – or the content bucket method – are a brilliant way to help you create content and put together a practical social media plan for your business.

You want your social channels to be a fountain of engaging content for people to come back to. One of the biggest mistakes a lot of businesses make is just talking about themselves on their channels all day long, which can get a bit boring for your audiences.

But what else could you talk about? This is where the content buckets come in. The content bucket method will help you to diversify your content and share information that is relevant and helpful for your audiences.

Think about what your audiences are interested in, other than your business. Write down a whole list of potential topics. Some of these will then become your content buckets.The purpose of your content buckets is to ensure your content is interesting for your audiences so they want to follow you. This framework will also help you with an abundance of ideas and bring structure into your social media approach.

Here are a few examples and must-have content buckets for your business.

Authority content – how to 

This type of content is very popular. The purpose of authority content is to share your hottest tips and knowledge in order to build your authority and credibility. This type of content will help you demonstrate your expertise and build trust with your audiences.

  •  Hairdressers: How to style your hair in five minutes or less 
  •  Interior designers: The five interior design hacks that will transform your living room
  •  Consultants: How to put together your business plan with these three simple steps.

Industry news and trends 

Industry news and trends are another essential content bucket for your business. This is where you share information and the latest news in your industry. What are the latest trends? What does the future look like? What’s happening right now that might be of interest to your audiences? This type of content is especially popular on LinkedIn.

Here are a few examples:

  •  Chiropractors: The latest innovations in biotech
  • Restaurants: Food trends of the year
  • Graphic designers: The colour of the year.

Behind the scenes

Behind the scenes content is one of the most popular content buckets. People absolutely love seeing behind the scenes of a business because it shows your humanity – so make sure you keep it real. This type of content includes introducing team members, showing your audiences your workspaces, a tour through your offices and a picture of your team at team dinner or movie night.

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Discover the secret sauce to successful networking events and the experiences that money can’t buy.  

Networking too often feels transactional and not relational. Who wants to talk to people when they are trying to sell you something all night? This is where the key to successful and most importantly, valuable networking comes to a tipping point. It is all about the people.

Relationships build trust and from trust you build partners. ‘Givers gain’ is the principle to lead networking with. More so, you are not a salesman all night, you become a relationship to other businesses. This doesn’t only build business between the relationships but it widens the scope for referrals. People refer you when they trust your output.

Appeal to like-minded business people that you can socialise with. You need to believe and trust in people before you can refer them to people in your already established network.

When people like others, they perceive a vision of success for them. Again, ‘givers gain’. Transactional business has no pride in it.

Networking becomes infinitely more successful when personal relationships are built. You start to believe in others, you want them to be successful. This is where the magic happens.

People love talking about themselves. Relate this to “flame and wax” attitude. When people are in their flame, they are excited, they love what they do and it breeds good relationships. People in their wax take the energy away, and it shows.

When you come with a ‘sell’ mindset, it comes across shallow. Transactional events feel slimy. Be open minded, discover new areas.

People want to know who you are, don’t be afraid to tell them. Networking events become priceless when it’s a human library, not a sales pitch.

Business Connect strives to build and maintain valuable relationships. At these events, you don’t just sit around and talk. You drink wine, eat good food, you build a community of success and fun. Culture is the secret ingredient to a successful organisation.

Apart from all the fun and food, there are valuable growth opportunities that Business Connect provides. These only become more valuable as more relationships are made.

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Media PA

“We deliver expert and innovative digital marketing services” says Founder and CEO Phillip Quay

As one of the first in New Zealand to hop on the social media marketing train, we have both seen and been through it all. Our expertise has been earned through years of hands on experience and we are happy to share that know-how to elevate your business to a whole new level. Our reputation is built on successfully delivered measurable results.

Get in Contact today:



Phone: 027 458 7724

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