Networking too often feels transactional and not relational. Who wants to talk to people when they are trying to sell you something all night? This is where the key to successful and most importantly, valuable networking comes to a tipping point. It is all about the people.

Relationships build trust and from trust you build partners. ‘Givers gain’ is the principle to lead networking with. More so, you are not a salesman all night, you become a relationship to other businesses. This doesn’t only build business between the relationships but it widens the scope for referrals. People refer you when they trust your output.

Appeal to like-minded business people that you can socialise with. You need to believe and trust in people before you can refer them to people in your already established network.

When people like others, they perceive a vision of success for them. Again, ‘givers gain’. Transactional business has no pride in it.

Networking becomes infinitely more successful when personal relationships are built. You start to believe in others, you want them to be successful. This is where the magic happens.

People love talking about themselves. Relate this to “flame and wax” attitude. When people are in their flame, they are excited, they love what they do and it breeds good relationships. People in their wax take the energy away, and it shows.

When you come with a ‘sell’ mindset, it comes across shallow. Transactional events feel slimy. Be open minded, discover new areas.

People want to know who you are, don’t be afraid to tell them. Networking events become priceless when it’s a human library, not a sales pitch.

Business Connect strives to build and maintain valuable relationships. At these events, you don’t just sit around and talk. You drink wine, eat good food, you build a community of success and fun. Culture is the secret ingredient to a successful organisation.

Apart from all the fun and food, there are valuable growth opportunities that Business Connect provides. These only become more valuable as more relationships are made.